E-commerce Growth
E-commerce business grew 17% during the quarter, with on-demand growth of 26% and marketplace growth of 8%, though the latter was impacted by a slowdown in key categories.
New Store Openings
Opened 20 new stores in Q1 2025, a 67% increase compared to the same quarter last year, contributing 1.6% to total sales growth.
Growth in Central America
Central America reported a 1.9% same-store sales growth and 54% e-commerce growth, with a 69% increase in Walmart Connect revenue in the region.
New Business Development
New business initiatives like Bait reached 19.8 million active users, generating MXN 2.3 billion in revenue, and Walmart Connect grew 25%.
Gross Margin Expansion
Gross margin expanded by 20 basis points to 24.1%, driven by contributions from new businesses and improved price perception.
Price Leadership
Efforts to reinforce price leadership resulted in positive outcomes, with notable campaigns like Morralla contributing to double-digit growth.