User Engagement Growth
In September 2025, Weibo's MAUs reached 578 million and DAUs reached 257 million. The per capita viewership, time spent, and retention of mid- and low-frequency user groups grew double digits quarter-over-quarter.
AI Application in Advertising
Weibo's AI ad creative platform, Lingchuang, has been widely adopted, contributing to 30% of ad consumption. AI-generated ad creatives have improved targeting precision and user viewing experience.
Strength in E-commerce and Automobile Sectors
Ad revenues from the e-commerce sector grew over 50% year-over-year, and revenues from the automobile sector sustained year-over-year growth.
Ad Revenue from Alibaba
Ad revenues from Alibaba reported robust growth of 112%, reaching USD 45.5 million in the third quarter.