VPR Brands (VPRB) AI Stock Analysis

• Market Cap: $2.29M
• Dividend Yield: N/A
• Average Volume (3M): 10.40K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.86
• Revenue Growth: -38.63%
• EPS Growth: -81.18%
• Country: US
• Employees: 11
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Tobacco
• EPS (TTM): >-0.01
• Shares Outstanding: 91,746,800
• 10 Day Avg. Volume: 12,055
• 30 Day Avg. Volume: 10,401
• PEG Ratio: 0.22
• Price to Book (P/B): 4.69
• Price to Sales (P/S): 0.59
• P/FCF Ratio: 12.29
• Enterprise Value/Market Cap: 0.96
• Enterprise Value/Revenue: 0.60
• Enterprise Value/Gross Profit: 2.13
• Enterprise Value/Ebitda: -1.76
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 39 Underperform
• Price Target: $0.02 ▲(10.00% Upside)
• Action: Reiterated Date: 02/03/26
• Date: Action: Reiterated 02/03/26

The score is driven primarily by very weak financials (shrinking revenue, deep losses, negative free cash flow, and negative equity), with technical indicators also bearish (price below key moving averages and negative MACD). Valuation provides limited support due to negative earnings and no dividend data.

Positive Factors

Recurring consumables revenue potential

The firm sells consumables (e‑liquids/compatible consumables) that can generate repeat purchases and predictable unit demand. Durable consumable revenue supports gross margins and recurring cash flow if retention and distribution hold, reducing reliance on one‑time device sales.

Established vaping brand portfolio

Ownership of recognizable brands like Vapor Corp and HoneyStick provides distribution leverage, retailer relationships and brand equity. Strong brands can sustain wholesale and direct channels, support pricing resilience, and accelerate recovery if demand or channel access stabilizes over months.

Stable product-level gross margin (~28%)

A stable gross margin near 28% despite revenue decline implies underlying product unit economics remain intact. That durability suggests the company can restore profitability through cost control or volume recovery without needing material changes to sourcing or pricing structures.

Negative Factors

Negative stockholders' equity

Negative equity indicates an impaired balance sheet and reduces financial flexibility. It heightens refinancing and covenant risk, increases the likelihood of dilutive capital raises or restructuring, and weakens creditor confidence over the medium term.

Falling revenue and swung to losses

A meaningful revenue decline coupled with a shift to sizable operating and net losses signals weakening demand or competitive pressure. Sustained top‑line erosion undermines fixed cost absorption and makes a return to consistent profitability more difficult without structural changes.

Negative operating and free cash flow

Persistent negative operating and free cash flow increases reliance on external financing and limits reinvestment in product, inventory and marketing. Continued cash burn elevates liquidity risk and can force dilutive financing or cost cuts that damage long‑term growth prospects.

VPR Brands Business Overview & Revenue Model

Company Description

VPR Brands, LP operates in the electronic cigarette, personal vaporizer, and pocket lighter industry in the United States. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the KRAVE brand; and e-liquids. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Fort Lauderdale, Florida.

How the Company Makes Money

VPR Brands generates revenue through the sale of its vaping products, which include vaporizers, e-cigarettes, and accessories. The company capitalizes on both direct sales to consumers and wholesale distribution to retailers. Additionally, VPR Brands may engage in licensing its proprietary technology and brands to other manufacturers, creating a diversified income stream. Partnerships with other companies in the vaping industry and strategic collaborations also contribute to the company's revenue, leveraging shared resources and market reach to enhance profitability. The company takes advantage of the growing demand for vaping products by maintaining a strong market presence and continuously innovating its product offerings.

VPR Brands Financial Statement Overview

Summary

Financial performance is very weak: revenue is down materially in TTM (-14.6%), profitability has swung to sizable losses (negative operating and net margins), operating and free cash flow are both negative (cash burn), and the balance sheet shows negative stockholders’ equity, reducing financial flexibility.

Income Statement

Results have deteriorated meaningfully. Revenue is down in TTM (Trailing-Twelve-Months) (-14.6%) after a modest decline in 2024, and profitability has swung from strong in 2023 (healthy gross and net margins) to sizable losses in TTM (negative operating and net margins). Gross margin remains relatively stable versus 2024 (~28%), but the step-down from 2023 levels suggests weaker mix/pricing and/or higher costs, while operating expenses appear to be pressuring earnings.

Balance Sheet

Leverage and capital structure are key concerns. Stockholders’ equity is negative in TTM (Trailing-Twelve-Months), which implies an impaired balance sheet and makes debt metrics less meaningful (debt-to-equity turns negative due to negative equity). While total debt is not large in absolute terms versus assets, the shift from positive equity in 2024 to negative equity in TTM signals worsening financial flexibility and higher risk for lenders and shareholders.

Cash Flow

Cash generation has weakened sharply. TTM (Trailing-Twelve-Months) operating cash flow and free cash flow are both negative (-$0.7M), reversing the positive cash flow in 2024 and far below the strong cash generation in 2023. Although free cash flow is shown as improving versus the prior period (high growth rate off a weak base), the company is currently burning cash, which increases refinancing and liquidity risk if losses persist.

Breakdown	TTM	Mar 2025	Mar 2024	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.72M	5.68M	9.85M	4.93M	6.22M	3.97M
Gross Profit	1.04M	1.53M	4.88M	1.64M	2.14M	1.69M
EBITDA	-1.25M	344.19K	4.18M	463.83K	621.39K	126.13K
Net Income	-950.30K	-143.22K	2.93M	-203.70K	-389.56K	-1.11M
Balance Sheet
Total Assets	1.88M	2.75M	3.19M	1.63M	1.25M	908.35K
Cash, Cash Equivalents and Short-Term Investments	540.65K	1.42M	1.77M	22.42K	2.59K	-336.18K
Total Debt	459.44K	584.23K	1.19M	2.89M	2.76M	2.73M
Total Liabilities	2.22M	2.04M	2.58M	3.95M	3.37M	3.15M
Stockholders Equity	-343.34K	718.28K	614.31K	-2.32B	-10.21M	-10.34M
Cash Flow
Free Cash Flow	-704.75K	274.09K	3.45M	-312.42K	-280.90K	-69.61K
Operating Cash Flow	-704.75K	274.09K	3.48M	-312.42K	-280.90K	-69.61K
Investing Cash Flow	-16.00K	0.00	-30.00K	0.00	0.00	0.00
Financing Cash Flow	-262.20K	-621.42K	-1.71M	332.25K	283.49K	46.81K

VPR Brands Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.02
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VPRB, the sentiment is Negative. The current price of 0.02 is equal to the 20-day moving average (MA) of 0.02, below the 50-day MA of 0.02, and below the 200-day MA of 0.03, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 36.99 is Neutral, neither overbought nor oversold. The STOCH value of 38.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for VPRB.

VPR Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
XXII	44 Neutral	$2.46M	―	-133.50%	―	-34.81%	99.30%
GNLN	42 Neutral	$3.25M	―	-240.32%	―	-78.46%	83.71%
VPRB	39 Underperform	$2.29M	-1.62	-388.03%	―	-38.63%	-81.18%
KAVL	39 Underperform	$221.98K	-0.01	-68.63%	―	-88.85%	68.28%