VPR Brands (VPRB) AI Stock Analysis

• Market Cap: $2.57M
• Dividend Yield: N/A
• Average Volume (3M): 10.40K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.95
• Revenue Growth: -38.63%
• EPS Growth: -81.18%
• Country: US
• Employees: 11
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Tobacco
• EPS (TTM): >-0.01
• Shares Outstanding: 91,746,800
• 10 Day Avg. Volume: 12,055
• 30 Day Avg. Volume: 10,401
• PEG Ratio: 0.22
• Price to Book (P/B): 4.69
• Price to Sales (P/S): 0.59
• P/FCF Ratio: 12.29
• Enterprise Value/Market Cap: 1.10
• Enterprise Value/Revenue: 0.76
• Enterprise Value/Gross Profit: 2.74
• Enterprise Value/Ebitda: -2.26
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 40 Underperform
• Price Target: $0.03 ▲(35.00% Upside)

The score is driven primarily by very weak financial performance (contracting revenue, deep losses, negative cash flow, and negative equity), which materially increases risk. Technical indicators are also bearish with the price below key moving averages and negative MACD. Valuation is not supportive because a negative P/E reflects current losses and dividend yield is unavailable.

Positive Factors

Recurring consumables

A consumables-led revenue stream (e‑liquids/compatible consumables) creates recurring demand and higher customer lifetime value versus one‑time device sales. Over months this can stabilize revenue, improve predictability and margins if the company retains customers and product compliance persists.

Gross margin stability

A roughly 28% gross margin despite declining revenue suggests the core product economics remain intact. Durable gross margins provide room to cover fixed costs and enable operating leverage if volumes recover, supporting a path back to sustainable profitability over several quarters.

Multi-channel distribution

Having wholesale, retail and direct‑to‑consumer channels diversifies revenue sources and reduces customer concentration risk. Structurally this allows margin mix optimization, broader market reach, and resilience to disruptions in any single channel over the medium term.

Negative Factors

Negative shareholders' equity

Negative shareholders' equity signals an impaired balance sheet and reduced financial flexibility. Over months this raises refinancing risk, limits ability to borrow on favorable terms, increases probability of dilution or restructuring, and weakens supplier and creditor confidence.

Negative operating and free cash flow

Sustained negative operating and free cash flow indicates ongoing cash burn and dependence on external funding. This limits the firm's ability to invest in inventory, marketing, or product development, and increases the likelihood of dilutive financing or cost cuts that could harm long‑term growth.

Revenue decline and loss generation

A meaningful revenue contraction coupled with a swing to sizable losses signals weakening demand or competitive positioning. Persisting declines can erode retailer support and brand momentum, reduce scale economics, and make it harder to restore margins and reinvest in products or distribution over the medium term.

VPR Brands Business Overview & Revenue Model

Company Description

VPR Brands, LP operates in the electronic cigarette, personal vaporizer, and pocket lighter industry in the United States. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the KRAVE brand; and e-liquids. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Fort Lauderdale, Florida.

How the Company Makes Money

VPR Brands generates revenue through the sale of its vaping products, which include vaporizers, e-cigarettes, and accessories. The company capitalizes on both direct sales to consumers and wholesale distribution to retailers. Additionally, VPR Brands may engage in licensing its proprietary technology and brands to other manufacturers, creating a diversified income stream. Partnerships with other companies in the vaping industry and strategic collaborations also contribute to the company's revenue, leveraging shared resources and market reach to enhance profitability. The company takes advantage of the growing demand for vaping products by maintaining a strong market presence and continuously innovating its product offerings.

VPR Brands Financial Statement Overview

Summary

Financials are under significant stress: revenue is down TTM (-14.6%), profitability has swung to sizable losses (negative operating and net margins), operating/free cash flow are negative (-$0.7M), and stockholders’ equity is negative—reducing financial flexibility and increasing liquidity risk.

Income Statement

Results have deteriorated meaningfully. Revenue is down in TTM (Trailing-Twelve-Months) (-14.6%) after a modest decline in 2024, and profitability has swung from strong in 2023 (healthy gross and net margins) to sizable losses in TTM (negative operating and net margins). Gross margin remains relatively stable versus 2024 (~28%), but the step-down from 2023 levels suggests weaker mix/pricing and/or higher costs, while operating expenses appear to be pressuring earnings.

Balance Sheet

Leverage and capital structure are key concerns. Stockholders’ equity is negative in TTM (Trailing-Twelve-Months), which implies an impaired balance sheet and makes debt metrics less meaningful (debt-to-equity turns negative due to negative equity). While total debt is not large in absolute terms versus assets, the shift from positive equity in 2024 to negative equity in TTM signals worsening financial flexibility and higher risk for lenders and shareholders.

Cash Flow

Cash generation has weakened sharply. TTM (Trailing-Twelve-Months) operating cash flow and free cash flow are both negative (-$0.7M), reversing the positive cash flow in 2024 and far below the strong cash generation in 2023. Although free cash flow is shown as improving versus the prior period (high growth rate off a weak base), the company is currently burning cash, which increases refinancing and liquidity risk if losses persist.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.72M	5.68M	9.85M	4.93M	6.22M	3.97M
Gross Profit	1.04M	1.53M	4.88M	1.64M	2.14M	1.69M
EBITDA	-1.25M	344.19K	4.18M	463.83K	621.39K	126.13K
Net Income	-950.30K	-143.22K	2.93M	-203.70K	-389.56K	-1.11M
Balance Sheet
Total Assets	1.88M	2.75M	3.19M	1.63M	1.25M	908.35K
Cash, Cash Equivalents and Short-Term Investments	540.65K	1.42M	1.77M	22.42K	2.59K	-336.18K
Total Debt	459.44K	584.23K	1.19M	2.89M	2.76M	2.73M
Total Liabilities	2.22M	2.04M	2.58M	3.95M	3.37M	3.15M
Stockholders Equity	-343.34K	718.28K	614.31K	-2.32B	-10.21M	-10.34M
Cash Flow
Free Cash Flow	-704.75K	274.09K	3.45M	-312.42K	-280.90K	-69.61K
Operating Cash Flow	-704.75K	274.09K	3.48M	-312.42K	-280.90K	-69.61K
Investing Cash Flow	-16.00K	0.00	-30.00K	0.00	0.00	0.00
Financing Cash Flow	-262.20K	-621.42K	-1.71M	332.25K	283.49K	46.81K

VPR Brands Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.02
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Negative
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VPRB, the sentiment is Positive. The current price of 0.02 is below the 20-day moving average (MA) of 0.02, below the 50-day MA of 0.03, and below the 200-day MA of 0.04, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 70.01 is Negative, neither overbought nor oversold. The STOCH value of 80.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VPRB.

VPR Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
XXII	43 Neutral	$5.92M	>-0.01	-133.50%	―	-34.81%	99.30%
GNLN	43 Neutral	$2.19M	―	-240.32%	―	-78.46%	83.71%
VPRB	40 Underperform	$2.57M	-1.82	-388.03%	―	-38.63%	-81.18%
KAVL	31 Underperform	$249.26K	-0.03	-68.63%	―	-88.85%	68.28%