Strong Sales Growth
Total company net sales for the third quarter increased 6.2% to $85.1 million compared to $80.2 million in 2024. Wholesale channel increased 6.7% and direct-to-consumer segment increased 5.5%.
Successful Strategic Price Increases
Women's assortment saw prices increase more than the overall average increase of approximately 6%, yet units were nearly flat to last year, validating product quality and value.
Ecommerce Enhancements and Performance
Refreshed ecommerce site contributed to increased conversion rates and average order values, with triple-digit growth in site traffic late in the quarter.
Drop Ship Strategy Success
Launched drop ship strategy with shoes, seeing a significant increase in volume and planning expansion to other categories.
New Store Openings
Opened two new stores in Nashville and Sacramento, with continued success from the London store opened earlier this year.
Debt Reduction
Long-term debt balance reduced by $14.5 million year-over-year, down to $36.1 million.