Strong Household Penetration and Repeat Rates
Utz Brands achieved an all-time high in household penetration, with both household penetration and repeat rates increasing in 2024. This demonstrates the quality of the products and the effectiveness of their market strategies.
Productivity and Supply Chain Optimization
Utz delivered $60 million in productivity savings in 2024 and has a line of sight to $150 million over 2024-2026. Investments in supply chain and automation are driving efficiency and margin expansion.
Boulder Canyon Brand Success
The Boulder Canyon brand experienced significant growth, surpassing $100 million in sales. It was the #1 chip in the natural channel for January, driven by consumer interest in non-seed oils and better-for-you products.
Distribution Expansion and Marketing Investment
Utz is expanding distribution in western markets and increasing consumer awareness with a 70% increase in advertising spend in fiscal 2024.