Underlying Sales and Volume Improvement
Full-year underlying sales growth of 3.5%, with volumes up 1.5% and price contribution of 2.0%. Sequential improvement through the year with Q4 underlying sales growth of 4.2%, volumes 2.1% and price 2.0%.
Power Brands Outperformance
30 Power Brands ( >78% of group turnover) grew underlying sales 4.3% for the year with volumes +2.2%. 2-year CAGR for Power Brands is 5% (including 3.4% volume growth). Q4 Power Brand growth was 5.8% with volumes +3.5%.
Strong Category Performance — Beauty & Wellbeing and Personal Care
Beauty & Wellbeing underlying sales +4.3% (volumes +2.2%, price +2.1%). Personal Care underlying sales +4.7% (price +3.6%, volumes +1.1%). Personal Care underlying operating profit EUR 3.0bn; margin improved 50 bps to 22.6%.
Home Care and Foods Profitability Gains
Home Care underlying sales +2.6% (volume-led +2.2%); Q4 growth accelerated to 4.7% with volumes +4.0%. Home Care underlying operating margin 14.9% (+40 bps). Foods delivered underlying sales +2.5% and a record underlying operating margin of 22.6% (+130 bps), underlying operating profit EUR 2.9bn.
Gross Margin and Overhead Improvement
Underlying operating margin expanded by 60 bps to 20.0% for the group. Gross margin up 20 bps to 46.9% (third consecutive year of gross margin expansion). Overheads reduced by 50 bps driven by productivity program.
Productivity Program Progress
Productivity program has delivered >EUR 670m of savings to date, ahead of schedule and on track for EUR 800m by 2026; overhead efficiencies contributing to margin expansion.
Cash Generation and Balance Sheet Strength
Free cash flow EUR 5.9bn (100% cash conversion); excluding demerger items free cash flow EUR 6.3bn. Net debt EUR 23.1bn, reduced by EUR 1.4bn year-on-year; net debt to underlying EBITDA ~2.0x.
Return on Invested Capital and Capital Returns
Underlying ROIC at 19% (top third of sector), benefited ~100 bps from Ice Cream demerger. Returned EUR 6.0bn to shareholders (EUR 4.5bn dividends, EUR 1.5bn buybacks) and announced new EUR 1.5bn buyback.
Portfolio Transformation and Strategic M&A
Rotated ~15% of the portfolio in 2025 (Ice Cream demerger + 10 transactions). Acquisitions like Minimalist, Wild and Dr. Squatch (and Magnum involvement) broaden exposure to premium, digitally-native and e-commerce-led brands.
Notable Brand Milestones and Innovation Traction
Liquid I.V. became a billion-dollar brand and achieved >18% U.S. household penetration; OLLY >$500m. Multiple brands delivered double-digit growth (Dove, Vaseline, Hellmann's flavored mayo becoming a EUR 100m platform). Brand & marketing investment increased to 16.1% of turnover (highest in over a decade).
Geographic Momentum — North America and Asia Pacific Africa
North America underlying sales +5.3% with volumes +3.8%. Asia Pacific & Africa underlying sales +4.6% with volumes +3.0%; Q4 APA accelerated to +6.9% (volumes +5.7%). Strong Indonesia recovery with Q4 growth of ~17%.
Guidance for 2026
Outlook: underlying sales growth expected at the bottom end of the 4–6% multiyear range, underlying volume growth of at least 2%, and a modest further improvement in underlying operating margin. Continued focus on volume-led growth and reinvestment into brands.