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Under Armour (UAA)
NYSE:UAA

Under Armour (UAA) AI Stock Analysis

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Under Armour

(NYSE:UAA)

47Neutral
Under Armour's overall stock score reflects financial struggles, with declining revenue and weak cash flow generation weighing heavily on the score. The technical analysis suggests a bearish trend, while valuation metrics are unfavorable due to ongoing losses. The earnings call provided some optimism with improved guidance and strategic focus, yet significant challenges remain in key markets.
Positive Factors
Financial Performance
Stronger than expected Q3 results have led to an increase in EPS forecasts.
Leadership
The hiring of Eric Liedtke as EVP of brand strategy is showing positive results, with improvements in brand strategy execution.
Strategic Adjustments
The increased FY25 guidance and a 25% SKU reduction indicate positive strategic adjustments.
Negative Factors
Market Valuation
Market-implied valuation casts doubt upon capacity to achieve the vision of topline stabilization and return to sustained profitable growth, although there is cautious optimism.
Product Focus
There was virtually no discussion of apparel, which makes up a significant portion of Under Armour's revenue, and too much focus on accessories and footwear.
Regional Performance
APAC region struggling, with sales in the region down 5% amid a highly competitive and promotional landscape.

Under Armour (UAA) vs. S&P 500 (SPY)

Under Armour Business Overview & Revenue Model

Company DescriptionUnder Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.
How the Company Makes MoneyUnder Armour generates its revenue primarily through the sale of its branded performance apparel, footwear, and accessories. The company's revenue streams are diversified across wholesale, direct-to-consumer, and licensing operations. The wholesale segment involves selling products to retail stores and distributors, while the direct-to-consumer segment includes sales through Under Armour-branded stores and its online platform. Additionally, Under Armour benefits from licensing agreements that allow third parties to produce and sell products under the Under Armour brand. Key factors contributing to its earnings include strategic partnerships with athletes, sports teams, and events, which enhance brand visibility and consumer engagement. The company also invests in technology and innovation to maintain a competitive edge in the sportswear market.

Under Armour Financial Statement Overview

Summary
Under Armour is facing financial challenges with declining revenue and profitability. Despite a stable balance sheet with moderate leverage, its cash flow generation is weak, impacting its overall financial health. The company needs to focus on improving operational efficiencies and cash flow management to enhance its financial standing.
Income Statement
45
Neutral
Under Armour's TTM data shows a decline in revenue and profitability. The gross profit margin is approximately 47.5%, indicating a decent gross profitability, but the company is currently experiencing a net loss, reflected by a negative net profit margin of -2.52%. The EBIT and EBITDA margins are also weak at -2.25% and 0.29% respectively, indicating challenges in operational efficiency and profitability.
Balance Sheet
60
Neutral
The company has a moderate debt-to-equity ratio of about 0.66, suggesting a balanced use of debt and equity. However, the return on equity is negative, reflecting current financial underperformance. The equity ratio stands at 42.9%, indicating a stable financial structure with a reasonable level of equity in the assets.
Cash Flow
40
Negative
Under Armour's TTM cash flow statement highlights challenges in cash generation with a negative free cash flow. The operating cash flow to net income ratio is low, reflecting inefficiencies in cash generation from operational activities. The negative free cash flow to net income ratio further underscores liquidity pressures.
Breakdown
TTMMar 2024Mar 2023Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
5.32B5.70B5.90B5.68B4.47B5.27B
Gross Profit
2.52B2.63B2.65B2.86B2.16B2.47B
EBIT
-119.60M229.75M283.81M486.29M-613.44M236.77M
EBITDA
15.34M372.34M421.43M708.47M321.30M417.51M
Net Income Common Stockholders
-134.07M232.04M386.77M360.06M-549.18M92.14M
Balance SheetCash, Cash Equivalents and Short-Term Investments
165.96M858.69M711.91M1.67B1.52B788.07M
Total Assets
549.25M4.76B4.86B4.99B5.03B4.84B
Total Debt
17.91M1.44B1.52B1.50B2.01B1.30B
Net Debt
-148.05M584.10M809.27M-165.15M488.17M511.15M
Total Liabilities
136.40M2.61B2.86B2.90B3.35B2.69B
Stockholders Equity
412.85M2.15B2.00B2.09B1.68B2.15B
Cash FlowFree Cash Flow
-153.66M203.64M-197.71M595.07M120.57M363.23M
Operating Cash Flow
3.73M353.97M-9.91M664.83M212.86M509.03M
Investing Cash Flow
-116.73M-105.33M-152.80M-68.35M66.34M-147.11M
Financing Cash Flow
-158.16M-78.69M-126.38M-418.74M436.85M-137.07M

Under Armour Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.74
Price Trends
50DMA
6.53
Negative
100DMA
7.65
Negative
200DMA
7.86
Negative
Market Momentum
MACD
-0.31
Negative
RSI
45.56
Neutral
STOCH
83.04
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UAA, the sentiment is Negative. The current price of 5.74 is below the 20-day moving average (MA) of 5.81, below the 50-day MA of 6.53, and below the 200-day MA of 7.86, indicating a bearish trend. The MACD of -0.31 indicates Negative momentum. The RSI at 45.56 is Neutral, neither overbought nor oversold. The STOCH value of 83.04 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for UAA.

Under Armour Risk Analysis

Under Armour disclosed 36 risk factors in its most recent earnings report. Under Armour reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Under Armour Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
KTKTB
71
Outperform
$3.04B12.6063.68%3.71%0.07%7.19%
ZGZGN
66
Neutral
$2.82B20.878.89%1.86%2.26%-37.52%
61
Neutral
$3.63B17.1712.01%1.83%-3.35%-6.09%
59
Neutral
$6.44B11.303.27%4.27%2.37%-21.19%
VFVFC
53
Neutral
$4.07B-16.13%3.44%-8.42%57.91%
UAUAA
47
Neutral
$2.43B-6.12%-7.47%-131.70%
HBHBI
47
Neutral
$1.55B-43.06%-29.44%-1343.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UAA
Under Armour
5.74
-1.04
-15.34%
COLM
Columbia Sportswear
63.08
-12.95
-17.03%
HBI
Hanesbrands
4.34
-0.21
-4.62%
VFC
VF
10.47
-2.06
-16.44%
KTB
Kontoor Brands
57.33
1.55
2.78%
ZGN
Ermenegildo Zegna
7.01
-4.58
-39.52%

Under Armour Earnings Call Summary

Earnings Call Date: Feb 6, 2025 | % Change Since: -30.34% | Next Earnings Date: May 13, 2025
Earnings Call Sentiment Neutral
While Under Armour's gross margin exceeded expectations and there were notable achievements in product launches and loyalty growth, significant declines in North America and APAC revenue, along with increased SG&A expenses, present challenges. The company's focus on repositioning and strategic adjustments shows promise but faces headwinds in certain regions.
Highlights
Strong Gross Margin Performance
The fiscal third quarter results exceeded expectations, driven by strong gross margin performance with an increase of 240 basis points year-over-year to 47.5%.
Revenue Exceeding Forecasts
Revenue surpassed forecasts with a decline of 6% to $1.4 billion, which was better than the expected 10% decline.
EMEA Region Growth
Revenue in EMEA increased by 5% or 3% on a currency-neutral basis, with growth in DTC and full-priced wholesale business.
New Innovative Products Launched
Launch of the Curry Brand athlete De'Aaron Fox's first signature shoe, the Fox 1, which features patented flow sole technology.
Increase in Loyalty Membership
During the quarter, Under Armour gained 4 million new loyalty members in North America, raising the total to 17 million.
Improved Full-Year Outlook
Full-year revenue expectation improved to a decline of approximately 10%, better than the previous outlook of low-double-digit contraction.
Lowlights
North America Revenue Decline
North America experienced an 8% revenue decline mainly due to a decrease in DTC business, affected by lower eCommerce sales due to reduced promotions.
APAC Revenue Decline
APAC revenue fell by 5% or 6% on a currency-neutral basis due to a highly competitive and promotional landscape.
Latin America Revenue Decline
Revenue in Latin America declined by 16% or 9% on a currency-neutral basis, mainly due to lower distributor sales.
Decrease in Direct-to-Consumer Revenue
Direct-to-consumer revenue declined by 9%, mainly due to a 20% decrease in eCommerce driven by reduced promotions and discounts.
SG&A Expenses Increase
SG&A expenses rose 6% to $638 million, including a $28 million impairment charge not included in the fiscal 2025 restructuring plan.
Company Guidance
During Under Armour's third quarter of fiscal 2025 earnings call, the company provided updated guidance, showing optimism as they exceeded expectations with a revenue decline of 6% to $1.4 billion, surpassing the anticipated 10% drop. Gross margin improved by 240 basis points to 47.5%, driven by supply chain benefits and reduced discounting. North America's revenue saw an 8% decline, and APAC faced a 5% decrease, while EMEA reported a 5% increase. The company raised its full-year outlook, expecting a revenue decline of approximately 10%, refining its gross margin projection to an improvement of 160 basis points, and increasing adjusted operating income to $185 million to $195 million. Adjusted SG&A expenses are projected to decrease at a low-single-digit rate as Under Armour continues to prioritize brand and operational investments.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.