Strong First Quarter Revenue
First quarter revenue of $298 million, slightly increased compared to an atypically strong first quarter last year.
Improved Gross Margin
Gross margin improved to 62% versus 58% last year, driven by lower production costs and disciplined promotional activity.
Increase in Wholesale Revenue
Momentum in wholesale business with revenue up 25% versus last year, driven by demand for Trulieve branded products and expanded relationships in Maryland and Pennsylvania.
Loyalty Program Growth
Loyalty program reached over 625,000 members, growing by almost 20% in the first quarter, with loyalty program members spending 2.3x more per month than non-loyalty members.
Retail Traffic and Unit Sales Increase
Retail traffic and units sold both increased 7% year over year.
Product Expansion and Innovation
Launch of new branded products including THC beverages like 'Onward' and upcoming 'Upward' energy drink.
Positive Cash Flow
Operating cash flow of $51 million contributed to cash approximately $330 million at quarter end.
Positive Customer Metrics
Net Promoter Score increased by four points compared to last year, with every market scoring within the target range.