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Simply Better Brands
(SBBC)
Simply Better Brands (SBBC) vs. iShares MSCI Canada ETF (EWC)
Simply Better Brands Business Overview & Revenue Model
Simply Better Brands Financial Statement Overview
| Breakdown | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 45.29M | 79.86M | 65.41M | 15.63M | 13.77M |
| Gross Profit | 13.27M | 46.86M | 44.56M | 9.71M | 8.97M |
| EBITDA | -9.07M | -18.23M | -4.54M | -8.06M | 1.50M |
| Net Income | -377.01K | -24.25M | -12.35M | -12.82M | -2.20M |
Balance Sheet | |||||
| Total Assets | 25.71M | 19.54M | 36.63M | 21.81M | 12.09M |
| Cash, Cash Equivalents and Short-Term Investments | 7.06M | 2.33M | 2.34M | 2.23M | 8.31M |
| Total Debt | 7.51M | 19.44M | 19.15M | 20.66M | 16.45M |
| Total Liabilities | 24.43M | 27.18M | 25.49M | 23.86M | 25.80M |
| Stockholders Equity | 1.65M | -3.63M | 12.59M | -650.43K | -14.43M |
Cash Flow | |||||
| Free Cash Flow | 1.14M | -3.36M | -5.09M | -4.98M | 945.44K |
| Operating Cash Flow | 1.16M | -3.36M | -4.76M | -4.98M | 945.44K |
| Investing Cash Flow | -103.35K | -3.91K | 3.35M | -713.00K | -1.77M |
| Financing Cash Flow | 3.41M | 3.33M | 1.49M | -379.80K | 8.07M |
Simply Better Brands Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
80 Outperform | $160.01M | 11.64 | 15.63% | ― | 28.97% | 112.89% | |
71 Outperform | C$49.02M | 3.83 | 20.78% | ― | -15.44% | ― | |
70 Outperform | $193.62M | 8.93 | 18.60% | ― | 26.78% | ― | |
65 Neutral | €15.09B | 13.05 | -4.03% | 3.85% | -1.58% | -101.37% | |
58 Neutral | $102.89M | ― | -273.69% | ― | -41.62% | 80.00% | |
52 Neutral | C$104.25M | ― | 155.52% | ― | -0.38% | 30.79% | |
44 Neutral | $81.34M | ― | -39.53% | ― | 29.90% | 55.23% |
Simply Better Brands Corporate Events
TRUBAR Inc. announced the release of its fiscal first quarter financial results for the period ending March 31, 2025, which will be available after market close on May 28, 2025. The company will host an investor webinar on May 29, 2025, to provide a corporate update and discuss these results. This announcement highlights TRUBAR’s commitment to transparency and engagement with its stakeholders, as it continues to focus on expanding its market presence and enhancing its product offerings.
The most recent analyst rating on (TSE:SBBC) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:SBBC Stock Forecast page.
TRUBAR Inc., formerly Simply Better Brands Corp., has rebranded to align its corporate identity with its flagship brand, TRUBAR™, as it transitions into a pure-play branded snacking business. The rebranding also involves changes in management, with Kingsley Ward becoming Executive Chairman and Erica Groussman taking over as CEO, positioning the company for growth and expansion in the plant-based protein bar market. The experienced leadership team aims to drive long-term shareholder value and continue innovation in the better-for-you snacking space.
The most recent analyst rating on (TSE:SBBC) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:SBBC Stock Forecast page.
Simply Better Brands Corp. announced the results of its 2025 annual and special meeting of shareholders, where all proposed resolutions were approved, including the election of six directors and the re-appointment of auditors. Additionally, Erica Groussman was appointed as CEO, with a new employment agreement granting her 1,500,000 restricted share units as part of the company’s incentive plan, marking a strategic move in leadership to support the company’s growth and innovation objectives.
The most recent analyst rating on (TSE:SBBC) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:SBBC Stock Forecast page.
Simply Better Brands Corp. announced that its TRUBAR™ brand will be featured in Costco U.S.’s national multi-vendor mailer promotion from May 14th to June 8th, 2025. This inclusion marks the third consecutive year of national distribution through this channel, highlighting the brand’s top-selling bars and reinforcing its commitment to providing high-quality, plant-based snacks. The promotion is expected to enhance TRUBAR™’s visibility and distribution expansion, contributing to the company’s strategy of building partnerships and catering to the growing demand for alternative snacks.
The most recent analyst rating on (TSE:SBBC) stock is a Buy with a C$1.50 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:SBBC Stock Forecast page.
Simply Better Brands Corp. has announced the launch of its TRUBAR™ product line in all Costco Warehouse Club locations across Mexico, marking the brand’s second international market entry following its introduction in Canada. This expansion into Mexico, Costco’s third-largest market, is a strategic move to increase consumer awareness and trial of their clean-ingredient snacks, furthering their global reach and catering to health-conscious consumers.
Simply Better Brands Corp. reported a significant increase in revenue for fiscal 2024, driven by a 77% rise in TRUBAR™ sales, contributing to 96% of the company’s total revenue. The company plans to rebrand as TRUBAR Inc., focusing solely on its flagship brand, and has announced strategic expansions into major retailers like Sam’s Club and Target, indicating a strong market presence and growth potential.
Simply Better Brands Corp. has announced the nationwide rollout of its TRUBAR protein bars in select Target stores and online at target.com. This expansion marks a significant step in the brand’s North American distribution strategy, adding to the 15,000 new distribution points secured in 2024. The inclusion of Target as a retail partner aligns with the company’s mission to provide convenient, healthy snacking options to a broader audience, further solidifying its position in the protein-based nutrition market.
Simply Better Brands Corp. announced that its TRUBAR™ brand achieved a record milestone by surpassing $1.2 million in monthly direct-to-consumer sales in March 2025, marking a significant increase from the previous year. This growth was driven by the launch of four new flavors and strong performance on Amazon, highlighting the brand’s popularity and commitment to product innovation. The company will announce its fourth quarter and year-end 2024 financial results on April 22, 2025, followed by an investor webinar on April 23, 2025.
Simply Better Brands Corp. announced its participation in the 37th Annual ROTH Conference, a premier event for growth sectors, where CEO J.R. Kingsley Ward will engage with investors and industry peers. The company will highlight its strategic initiatives and the success of its TRUBAR™ brand, while also supporting the Duane Roth Legacy Bicycle Ride, benefiting the Challenged Athletes Foundation.
Simply Better Brands Corp. has announced significant growth in its direct-to-consumer sales for 2024, driven primarily by the success of its TRUBAR™ products on Amazon. The company reported a 365% increase in DTC sales from Q1 to Q4-2024, with continued strong performance into January 2025. The growth has led to two TRUBAR™ flavors being ranked among the top 15 trending bars in the Sports Nutrition Protein Bars category on Amazon. This momentum highlights the rising demand for ‘Better-for-You’ snacks and enhances the brand’s digital and retail presence.