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Quebecor (TSE:QBR.B)
TSX:QBR.B
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Quebecor (QBR.B) AI Stock Analysis

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TSE:QBR.B

Quebecor

(TSX:QBR.B)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
C$76.00
â–²(34.66% Upside)
Action:Reiterated
Date:06/13/26
The score is driven primarily by strong operating profitability and solid free cash flow generation, partially offset by still-elevated leverage and a recent decline in free cash flow. Technicals are supportive with a clear uptrend and positive MACD, while valuation appears reasonable but not particularly cheap given a mid-range P/E and modest dividend yield.
Positive Factors
Strong operating profitability
High and sustained operating margins across the business indicate durable pricing power and efficient cost control in core telecom operations. These margins underpin internal funding for network investment, support dividend capacity and reduce reliance on external financing over the medium term.
Negative Factors
Elevated leverage
Leverage, though improved from earlier peaks, remains elevated for a defensive telecom profile, increasing sensitivity to interest rates and refinancing cycles. Higher leverage limits strategic optionality and raises the cost of capital for network expansion or material M&A.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong operating profitability
High and sustained operating margins across the business indicate durable pricing power and efficient cost control in core telecom operations. These margins underpin internal funding for network investment, support dividend capacity and reduce reliance on external financing over the medium term.
Read all positive factors

Quebecor (QBR.B) vs. iShares MSCI Canada ETF (EWC)

Quebecor Business Overview & Revenue Model

Company Description
Quebecor Inc. is a diversified Canadian enterprise with significant holdings in telecommunications, media, and sports and entertainment sectors across Canada. Its Telecommunications division delivers an array of services such as television broadca...
How the Company Makes Money
Quebecor makes money primarily by selling subscription-based telecommunications services and, to a lesser extent, by monetizing media/content and related services. 1) Telecommunications (primary revenue driver) - Wireless service revenue: Monthly...

Quebecor Earnings Call Summary

Earnings Call Date:Feb 26, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:Aug 06, 2026
Earnings Call Sentiment Positive
The call highlighted strong operational momentum in the telecom segment, clear improvements in cash generation, margin expansion, market share gains, a positive ARPU inflection and disciplined capital allocation (debt reduction, buybacks and dividend increase). These positives are tempered by persistent structural challenges in the Media and Sports & Entertainment segments, a sizable noncash stock-based compensation headwind, heavier capex in 2025 that pulled on short-term adjusted cash flows, and some one-time working capital benefits that may not recur. Management framed media improvements as partly nonrecurring and emphasized continued cost discipline; they also signaled confidence in sustaining telecom growth while cautiously monitoring competitive dynamics and spectrum markets.
Positive Updates
Strong Free Cash Flow Growth
Free cash flow increased 21.9% in Q4 and 27.3% for FY2025, with management reporting approximately $1.1 billion of free cash flow generated for the year and guidance for continued growth in 2026.
Negative Updates
Media Segment Structural Challenges and Nonrecurring Adjustment
TVA reported adjusted EBITDA of $50 million in 2025, up $39 million vs 2024 largely due to a favorable retroactive royalty adjustment; management emphasized this is nonrecurring and TVA still carries cumulative net losses attributable to shareholders of $61 million driven by falling subscribers and ad revenues.
Read all updates
Q4-2025 Updates
Negative
Strong Free Cash Flow Growth
Free cash flow increased 21.9% in Q4 and 27.3% for FY2025, with management reporting approximately $1.1 billion of free cash flow generated for the year and guidance for continued growth in 2026.
Read all positive updates
Company Guidance
Management gave directional 2026 guidance focused on continued cash‑flow growth and measured investment: they expect free cash flow to be roughly in the ~$1.1B range (possibly higher), noting 2025 FCF was about $1.1B but benefited from a ~ $300M working‑capital tailwind unlikely to fully recur; CapEx will rise gradually in line with 2025 (telecom capex rose about $55M year‑over‑year, with a telecom capex base near $615M and management flagging another ~$50–60M incremental spend as reasonable); the company will remain opportunistic on capital returns (buybacks and debt paydowns) while targeting a net‑debt/EBITDA around 3.0x (current 2.95x), maintain >$1.6B liquidity, continue to allocate 30–50% of FCF to returns (current payout ~35%), and has already raised the quarterly dividend to $0.40 (up 14%), repurchased 5.3M Class B shares for $218M in 2025 and issued $800M of 3.95% notes last year to fund its plan.

Quebecor Financial Statement Overview

Summary
Strong profitability (TTM net margin ~15%, EBIT margin ~26.7%, EBITDA margin ~41.8%) and solid cash generation (TTM FCF ~$1.42B; ~69% of net income) support the score. However, leverage remains elevated (TTM debt-to-equity ~2.86x) and TTM free cash flow is down ~30% versus the prior period, tempering overall financial strength.
Income Statement
78
Positive
Balance Sheet
55
Neutral
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.73B5.68B5.64B5.43B4.53B4.55B
Gross Profit2.22B1.54B3.12B2.99B2.63B2.66B
EBITDA2.40B2.39B2.35B2.18B1.89B1.89B
Net Income890.70M856.00M747.50M650.50M599.70M578.40M
Balance Sheet
Total Assets12.80B12.81B13.00B12.74B10.63B10.76B
Cash, Cash Equivalents and Short-Term Investments316.50M195.80M61.80M11.10M6.60M64.70M
Total Debt7.27B7.20B8.00B8.17B6.83B6.86B
Total Liabilities10.01B10.08B10.73B10.90B9.14B9.38B
Stockholders Equity2.68B2.63B2.16B1.73B1.36B1.26B
Cash Flow
Free Cash Flow1.42B1.42B820.60M898.90M653.10M-265.40M
Operating Cash Flow2.06B2.06B1.72B1.46B1.26B1.18B
Investing Cash Flow-694.80M-675.80M-921.90M-2.68B-631.30M-1.54B
Financing Cash Flow-1.32B-1.29B-712.20M1.18B-812.60M281.90M

Quebecor Technical Analysis

Technical Analysis Sentiment
Positive
Last Price56.44
Price Trends
50DMA
66.16
Positive
100DMA
61.60
Positive
200DMA
55.12
Positive
Market Momentum
MACD
0.28
Positive
RSI
56.64
Neutral
STOCH
35.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:QBR.B, the sentiment is Positive. The current price of 56.44 is below the 20-day moving average (MA) of 67.52, below the 50-day MA of 66.16, and above the 200-day MA of 55.12, indicating a bullish trend. The MACD of 0.28 indicates Positive momentum. The RSI at 56.64 is Neutral, neither overbought nor oversold. The STOCH value of 35.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:QBR.B.

Quebecor Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
C$15.23B17.4435.07%2.69%1.93%18.42%
69
Neutral
C$26.35B3.6940.28%3.94%7.44%297.46%
67
Neutral
C$28.55B4.5229.69%7.42%1.55%1496.64%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
C$2.68B8.439.93%5.69%-4.86%-440.35%
55
Neutral
C$607.40M7.109.64%5.98%-4.64%-491.61%
53
Neutral
C$22.92B24.206.41%9.49%0.13%-23.84%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:QBR.B
Quebecor
68.20
29.71
77.20%
TSE:BCE
BCE
30.62
-0.54
-1.75%
TSE:RCI.B
Rogers Communication
48.58
4.67
10.64%
TSE:T
Telus
14.56
-6.02
-29.25%
TSE:CGO
Cogeco Inc. SV
62.99
4.89
8.41%
TSE:CCA
Cogeco Communications
63.31
1.71
2.78%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 13, 2026