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Quebecor Class B (TSE:QBR.B)
:QBR.B
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Quebecor (QBR.B) AI Stock Analysis

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TS

Quebecor

(OTC:QBR.B)

Rating:81Outperform
Price Target:
C$48.00
â–²(20.63%Upside)
Quebecor's overall stock score is driven by its solid financial performance and attractive valuation, supported by strong earnings results and strategic debt reduction. The technical indicators suggest caution due to overbought signals, while challenges in the Media segment provide a balanced outlook.
Positive Factors
Market Position
The growing strength of Freedom, with notable market share gains and a clearer path towards a sizable market position nationally, strengthens QBR’s investment thesis as a reliable defensive play with an element of growth.
Wireless Performance
Wireless service revenues increased by 4.8%, slightly surpassing expectations.
Negative Factors
Internet Revenues
Internet products underperformed, with a net subscriber loss impacting overall revenues negatively.
Media Profitability
Media division reported much lower profitability with adjusted EBITDA coming in significantly lower than estimates.

Quebecor (QBR.B) vs. iShares MSCI Canada ETF (EWC)

Quebecor Business Overview & Revenue Model

Company DescriptionQuebecor Inc. is a leading Canadian telecommunications and media company, primarily operating in the province of Quebec. The company is structured into various sectors, notably telecommunications, media, and sports and entertainment. Its core services include wireless and wireline telecommunication services, television broadcasting, publishing, and distribution of media content. Quebecor is recognized for its flagship brand, Videotron, a prominent provider of internet, cable television, and mobile services.
How the Company Makes MoneyQuebecor generates revenue through several key streams. Its telecommunications sector, led by Videotron, is a primary source of income, deriving revenue from subscription-based services such as internet, television, and mobile phone plans. The media sector contributes through advertising revenue, subscriptions, and content distribution, leveraging its television channels and publishing assets. Additionally, the sports and entertainment division adds to its earnings through event hosting and related activities. Strategic partnerships and investments also play a role in enhancing Quebecor's financial performance, alongside its focus on expanding its telecommunications infrastructure and media offerings.

Quebecor Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q1-2025)
|
% Change Since: 6.27%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
Quebecor demonstrated strong financial management and operational performance, particularly in the Telecom segment, with increased cash flow and reduced debt. However, the Media segment faced significant challenges, and overall revenue decreased slightly. The sentiment is balanced by these opposing trends.
Q1-2025 Updates
Positive Updates
Increased Cash Flow and EBITDA
Quebecor increased its cash flow from operating activities by $31 million or 8% to $420 million and its EBITDA, excluding stock-based compensation, by $13 million or 2% to $569 million.
Debt Reduction
Quebecor reduced its debt by $155 million, improving its net debt-to-EBITDA ratio to 3.26 times, the lowest leverage in the Canadian industry.
Strong Telecom Segment Performance
The Telecom segment showed significant growth with 54,000 net new lines and improved adjusted EBITDA margins from 48.8% to 50.1%.
Customer Experience and Recognition
Videotron was ranked the most respected telecommunication company in Quebec for the 19th time since 2006 and maintained a low volume of complaints despite industry trends.
Negative Updates
Decline in Media Segment
TVA Group reported a negative EBITDA of $20 million in Q1 2025, primarily due to a decline in advertising revenues and fewer major productions.
Overall Revenue Decrease
Quebecor recorded revenues of $1.3 billion, a decrease of 1% from last year, with a corresponding EBITDA decrease of 2%.
Declining Mobile ARPU
Mobile ARPU continued to decrease, with a $1.63 decrease in Q1 2025, reflecting ongoing challenges in pricing strategies.
Company Guidance
In the first quarter of 2025, Quebecor Inc. reported robust financial and operational results, demonstrating continued growth and strategic execution. The company increased its cash flow from operating activities by $31 million, or 8%, reaching $420 million, while EBITDA, excluding stock-based compensation, rose by $13 million, or 2%, to $569 million. The adjusted income from operating activities also saw a substantial boost, climbing 14% to $185 million. Furthermore, Quebecor reduced its debt by $155 million, leading to an improved net debt-to-EBITDA ratio of 3.26 times, the lowest in the Canadian industry. The company invested over $146 million in capital expenditures to enhance its network and support growth initiatives. In the Telecom segment, net new lines increased by 54,000, with adjusted EBITDA margins improving from 48.8% to 50.1%. Despite a $1.63 decrease in ARPU, Quebecor continues to optimize brand positioning and expand its 5G+ network. The company's Media segment faced challenges with a negative EBITDA of $20 million, attributed to declining advertising revenues. Quebecor remains focused on managing costs and advocating for regulatory changes to level the playing field for Canadian broadcasters.

Quebecor Financial Statement Overview

Summary
Quebecor's financial performance is strong with robust profitability, efficient cash flow management, and high returns on equity. However, the high leverage typical of the industry presents a potential risk.
Income Statement
85
Very Positive
Quebecor exhibits robust profitability with a consistent gross profit margin around 55% and a net profit margin near 14% for TTM. The company demonstrates stable revenue growth with a TTM revenue growth rate of approximately 3.4%. EBIT and EBITDA margins remain strong at 25.5% and 41.5%, respectively, reflecting effective cost management and operational efficiency.
Balance Sheet
78
Positive
Quebecor maintains a high debt-to-equity ratio of approximately 3.6, indicating significant leverage but manageable given the industry norms. The ROE is commendable at 34.5%, showcasing effective use of shareholders' equity to generate profits. The equity ratio stands at 17.1%, suggesting a lower proportion of assets financed by equity, which could be a risk if not monitored carefully.
Cash Flow
82
Very Positive
The company displays strong cash flow metrics with an operating cash flow to net income ratio of 2.29, indicating healthy cash generation relative to profits. The free cash flow to net income ratio is also solid at 1.17, highlighting efficient capital expenditure management. The free cash flow growth rate is a positive 9.1% TTM, reflecting improving cash generation capabilities.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.64B5.43B4.53B4.55B4.32B
Gross Profit3.12B2.99B2.63B2.66B2.59B
EBITDA2.35B2.18B1.89B1.89B1.92B
Net Income747.50M650.50M599.70M578.40M607.20M
Balance Sheet
Total Assets13.00B12.74B10.63B10.76B9.86B
Cash, Cash Equivalents and Short-Term Investments61.80M11.10M6.60M64.70M136.70M
Total Debt8.00B8.17B6.83B6.86B6.10B
Total Liabilities10.73B10.90B9.14B9.38B8.65B
Stockholders Equity2.16B1.73B1.36B1.26B1.11B
Cash Flow
Free Cash Flow820.60M898.90M653.10M-265.40M778.40M
Operating Cash Flow1.72B1.46B1.26B1.18B1.43B
Investing Cash Flow-921.90M-2.68B-631.30M-1.54B-713.90M
Financing Cash Flow-712.20M1.18B-812.60M281.90M-602.00M

Quebecor Technical Analysis

Technical Analysis Sentiment
Positive
Last Price39.79
Price Trends
50DMA
39.44
Positive
100DMA
37.42
Positive
200DMA
34.77
Positive
Market Momentum
MACD
0.27
Positive
RSI
44.12
Neutral
STOCH
6.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:QBR.B, the sentiment is Positive. The current price of 39.79 is below the 20-day moving average (MA) of 40.91, above the 50-day MA of 39.44, and above the 200-day MA of 34.77, indicating a neutral trend. The MACD of 0.27 indicates Positive momentum. The RSI at 44.12 is Neutral, neither overbought nor oversold. The STOCH value of 6.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:QBR.B.

Quebecor Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
C$9.35B12.0837.69%3.52%-1.11%8.17%
TSCCA
75
Outperform
$3.00B9.1310.54%5.68%-0.76%-1.21%
72
Outperform
$24.94B13.9616.65%4.34%1.50%193.09%
TSCGO
69
Neutral
C$647.80M7.2810.54%6.02%-0.87%9.49%
TST
68
Neutral
$34.24B28.367.51%7.40%1.73%54.01%
TSBCE
67
Neutral
$30.45B78.162.83%5.24%-1.23%-78.01%
59
Neutral
C$3.44B8.14-17.94%4.86%-2.63%-19.63%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:QBR.B
Quebecor
39.79
12.03
43.33%
TSE:T
Telus
22.51
2.29
11.31%
TSE:BCE
BCE
33.12
-8.50
-20.42%
TSE:CCA
Cogeco Communications
66.44
7.63
12.96%
TSE:RCI.B
Rogers Communication
45.51
-3.68
-7.48%
TSE:CGO
Cogeco Inc. SV
62.91
13.15
26.43%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 24, 2025