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Good Shroom Co Inc (TSE:MUSH)
:MUSH
Canadian Market

Good Shroom Co Inc (MUSH) AI Stock Analysis

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TSE:MUSH

Good Shroom Co Inc

(MUSH)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
C$0.16
▲(16.43% Upside)
The score is mainly supported by strong technical momentum (price above key moving averages with positive MACD). This is tempered by below-average financial quality driven by ongoing losses and compressed equity, and by weak valuation signals due to a negative P/E and no dividend yield data.
Positive Factors
High Revenue Growth
Sustained TTM revenue growth of +311% signals meaningful commercial traction and market uptake of the company's offerings. Over a 2–6 month horizon this supports scaling advantages, stronger bargaining power with suppliers, and a clearer path to fixed-cost absorption as volumes increase.
Positive Cash Generation
Transition to positive operating and free cash flow provides tangible financial flexibility versus prior years. Durable free cash flow allows internal funding of growth initiatives, lowers near-term dilution need, and improves resilience to funding shocks if the company sustains cash generation.
Moderate Leverage
A debt-to-equity near 0.71 and relatively small absolute debt leave capacity to invest or absorb shocks without excessive interest burden. Structurally this gives management room to pursue strategic initiatives or weather cyclical pressures without immediate refinancing stress.
Negative Factors
Weak Profitability
Persistently low gross margin (~14%) and negative operating/net margins (~-16%) indicate limited ability to convert revenue into sustainable profits. Long‑term value creation will require structural margin improvement via pricing power, cost base reduction, or higher‑margin product mix.
Equity Compression & Earnings Volatility
Sharp equity compression and swings between a small profit in FY2024 and losses in FY2025/TTM signal unstable economics and capital erosion. This undermines long‑term investor returns and raises the risk of dilutive capital raises or constrained strategic options if volatility persists.
Cash Flow Sustainability Risk
Recent positive cash flow follows several years of negative operating cash flow and coincides with net losses, suggesting improvements may be cyclical or working‑capital driven. If cash conversion reverts, the company could face liquidity pressure and renewed dependency on external financing.

Good Shroom Co Inc (MUSH) vs. iShares MSCI Canada ETF (EWC)

Good Shroom Co Inc Business Overview & Revenue Model

Company DescriptionMercanto Holdings Inc. engages in the development, manufacture, and sale of instant wellness beverages. It includes traditional cannabis, probiotics, and functional mushrooms. Its brands include Velada, Nordique Royale, and Teonan. The company was founded on August 11, 2011 and is headquartered in Kirkland, Canada.
How the Company Makes MoneyGood Shroom Co Inc generates revenue through the sale of its mushroom-based products, which are distributed via various retail channels, including online platforms and physical stores. The company capitalizes on the increasing consumer interest in functional foods and beverages, targeting both individual consumers and wholesale clients. Additionally, strategic partnerships with retailers and distributors enhance its market reach and visibility. The company's earnings are further supported through collaborations with health and wellness influencers, who help to promote brand awareness and drive sales growth.

Good Shroom Co Inc Financial Statement Overview

Summary
Financials are mixed: TTM revenue growth is very strong (+311%) and TTM operating/free cash flow turned positive, but profitability remains weak with negative operating and net margins and equity compression driven by losses. Results also appear volatile year-to-year (profitable in FY2024, back to losses in FY2025/TTM).
Income Statement
38
Negative
TTM (Trailing-Twelve-Months) revenue is up strongly (+311%), but profitability remains weak: gross margin is low (~14%) and operating and net margins are still negative (~-16%). The business showed it can be profitable in FY2024 (small positive net margin ~1%), but it reverted back to losses in FY2025 and TTM, suggesting an uneven earnings profile and limited cost absorption at the current scale.
Balance Sheet
44
Neutral
Leverage is moderate in TTM with debt-to-equity around 0.71, but equity has compressed sharply versus prior years (FY2024 equity was materially higher), reflecting ongoing losses. Total debt is not large in absolute terms, yet returns on equity are deeply negative in TTM, highlighting that the balance sheet is being pressured by profitability rather than excessive borrowing.
Cash Flow
56
Neutral
Cash generation improved meaningfully: TTM operating cash flow is positive (~$0.4M) and free cash flow is also positive and surged versus the prior period (very high growth rate off a smaller base). However, cash conversion is not consistently strong historically (operating cash flow was negative in FY2022–FY2024), and current positive cash flow is occurring alongside net losses, which raises sustainability risk if working-capital tailwinds reverse.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.00M3.89M3.16M1.22M242.13K
Gross Profit621.69K1.23M665.12K228.64K61.90K
EBITDA-390.16K66.24K-427.19K-1.56M-3.56M
Net Income-412.31K40.60K-452.14K-1.63M-3.85M
Balance Sheet
Total Assets1.02M1.48M1.44M1.64M2.30M
Cash, Cash Equivalents and Short-Term Investments394.97K202.37K378.42K751.55K1.69M
Total Debt0.0017.53K74.06K207.78K258.46K
Total Liabilities778.53K899.77K986.48K881.55K495.21K
Stockholders Equity242.01K583.10K457.57K762.81K1.80M
Cash Flow
Free Cash Flow210.60K-148.04K-355.13K-777.78K-1.73M
Operating Cash Flow210.60K-148.04K-355.13K-777.78K-1.71M
Investing Cash Flow0.000.0070.00K0.002.58M
Financing Cash Flow-18.00K-28.02K-18.00K-160.00K247.13K

Good Shroom Co Inc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.14
Price Trends
50DMA
0.14
Positive
100DMA
0.11
Positive
200DMA
0.09
Positive
Market Momentum
MACD
<0.01
Negative
RSI
58.81
Neutral
STOCH
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:MUSH, the sentiment is Positive. The current price of 0.14 is below the 20-day moving average (MA) of 0.15, below the 50-day MA of 0.14, and above the 200-day MA of 0.09, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 58.81 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:MUSH.

Good Shroom Co Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
54
Neutral
C$8.27M-16.49-99.55%-26.71%-988.89%
44
Neutral
C$12.31M-2.2315.64%58.47%
44
Neutral
C$13.47M-2.38-100.00%-8.70%
40
Underperform
C$4.19M-0.39-664.21%-80.42%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:MUSH
Good Shroom Co Inc
0.16
0.09
113.33%
TSE:RVV
Revive Therapeutics
0.01
0.00
0.00%
TSE:PCLO
PharmaCielo
0.08
>-0.01
-5.88%
TSE:SPR
Sproutly Canada
0.02
0.00
0.00%
TSE:LOBE
Lobe Sciences
0.05
0.03
100.00%

Good Shroom Co Inc Corporate Events

Business Operations and StrategyFinancial Disclosures
Mercanto Holdings Posts Higher Q1 Revenue as It Shifts Toward High-Growth Cannabis Categories
Positive
Dec 29, 2025

Mercanto Holdings Inc. reported first-quarter fiscal 2026 revenue of $900,013, up 9% year over year, and net revenue of $784,529 after excise taxes, while posting a net loss of $146,213 as gross margins were temporarily pressured by product mix. Management highlighted disciplined cost control, a cash balance of $310,237, no long-term debt and a tight share structure, alongside recent vape product launches and portfolio rebalancing into higher-growth formats. The company expects recent changes to Québec’s listing framework, which add more predictability and longer in-store listings for certain categories, combined with its expansion in vape products and continued cost discipline, to support better revenue diversification and operational momentum through calendar 2026.

Business Operations and StrategyFinancial DisclosuresProduct-Related Announcements
Mercanto Holdings Inc. Navigates Quebec Market Restructuring with New Product Launches
Neutral
Dec 1, 2025

Mercanto Holdings Inc. reported a challenging fiscal year 2025 due to a province-wide restructuring of cannabis product distribution in Quebec, which led to a decline in revenue and net income. Despite short-term setbacks, the company anticipates long-term benefits from the restructuring, such as improved operational stability and visibility, which are expected to support revenue recovery in fiscal year 2026. The company has launched six new products in Quebec and remains a diversified supplier in the province, benefiting from a stable provincial listing framework.

Business Operations and StrategyProduct-Related Announcements
Mercanto Launches Vape Cartridges in Québec
Positive
Nov 26, 2025

Mercanto Holdings Inc. has launched its new line of vape cartridges in Québec, marking its entry into the province’s newly opened vape category. The company is offering three 1 gram vape cartridges, with one being an online exclusive, capturing approximately 8% of the province’s vape cartridge shelf space. This launch positions Mercanto competitively alongside established national brands, with potential market growth similar to other Canadian provinces. The company also introduces the M3B Plus battery to support the vape category, anticipating clearer sales insights by Q1 2026.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026