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ImagineAR (TSE:IP)
:IP

ImagineAR (IP) AI Stock Analysis

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TSE:IP

ImagineAR

(IP)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
C$0.02
▼(-5.00% Downside)
The score is driven primarily by very weak financial performance (shrinking revenue, large losses, ongoing cash burn, and negative equity). Technicals are mixed, with a short-term lift but a still-weak longer-term trend and negative MACD. Valuation is constrained by loss-making results (negative P/E) and no stated dividend yield.
Positive Factors
Low Absolute Debt
Modest absolute indebtedness reduces near-term solvency pressure and interest burden, preserving optionality. For a cash‑burning software firm, low leverage helps maintain flexibility to raise growth capital or pivot strategy without immediate refinancing stress, a durable structural benefit.
Platform Exposure to AR Secular Trend
Operating a platform for AR experiences aligns the company with a multi‑year structural shift toward immersive digital engagement across marketing, retail and events. A scalable platform model can leverage content reuse and client stickiness, supporting durable long‑term TAM capture if execution stabilizes.
Improving Cash Burn Trend
A reduction in cash consumption, even if losses remain, indicates progress on cost structure or revenue mix changes. Sustained improvement in operating cash outflow over multiple quarters would materially lower financing needs and increase runway, improving the odds of reaching cash‑flow break‑even.
Negative Factors
Sharp Revenue Contraction
Persistent and material top‑line decline undermines scalable software economics: it shrinks gross margins, prevents fixed cost absorption, and erodes customer momentum. Without reversing revenue shrinkage, sustainable profitability and market position remain unlikely over the medium term.
Persistent Negative Cash Generation
Ongoing negative operating and free cash flow steadily depletes resources and forces reliance on external capital. Over months, continued cash burn increases dilution risk, limits investment in product or sales, and constrains the company’s ability to execute on long‑term strategic initiatives.
Negative Shareholders' Equity and Small Asset Base
Negative equity and a tiny asset base reduce the firm’s loss‑absorbing capacity and financial credibility. This structural weakness hampers access to debt or partnership financing, raises insolvency risk if losses persist, and constrains the company’s ability to scale operations over time.

ImagineAR (IP) vs. iShares MSCI Canada ETF (EWC)

ImagineAR Business Overview & Revenue Model

Company DescriptionImagineAR Inc. provides an augmented reality (AR) platform that enables businesses, sports teams, and organizations to create and implement their own AR campaigns with no programming or technology experience. Its products include ImagineAR Augmented Reality Platform that allows the choice of engagement by marker, location, and Web-based activation; ImagineAR.com, an AR-as-a-service platform for desktops; ImagineAR mobile app; ImagineAR SDK/API; ImagineAR White-Label Mobile App; ImagineAR Cloud, a centralized content management system, where AR is securely stored and managed; and WebAR services. The company serves the retail, sports/live events, advertising/promotions, e-sports, and fundraising industries. The company was formerly known as Imagination Park Technologies Inc. and changed its name to ImagineAR Inc. in April 2020. ImagineAR Inc. was incorporated in 2011 and is headquartered in Vancouver, Canada.
How the Company Makes MoneyImagineAR generates revenue through a SaaS (Software as a Service) model, offering subscription-based access to its AR platform. Clients pay for the usage of the platform, which can include features like AR content creation, deployment, and analytics. Additionally, the company may earn revenue from strategic partnerships with sports teams, retail brands, and entertainment companies that use its technology to enhance fan and customer engagement. Licensing fees for proprietary technology and custom AR solutions for large-scale clients can also contribute to its income.

ImagineAR Financial Statement Overview

Summary
Financial quality is very weak: sharp revenue contraction over the last two years, deeply negative profitability (large operating and net losses), persistent operating/free cash flow burn, and negative shareholders’ equity. Low absolute debt is a minor positive but does not offset the strained fundamentals.
Income Statement
8
Very Negative
Operating performance remains very weak. Revenue has contracted sharply over the last two years (2025 down ~25% after 2024 down ~1%), and profitability is deeply negative with gross profit losses and very large operating and net losses (2025 net margin roughly -126%). The main positive is that losses were even larger in some prior years (e.g., 2020–2022), but the recent collapse in revenue and persistently negative margins indicate the business has not found a sustainable cost/revenue structure.
Balance Sheet
18
Very Negative
Leverage is not the primary issue—total debt is modest in absolute terms (about 346k in 2025) and was even zero in 2024. However, the balance sheet is structurally pressured by negative shareholders’ equity in recent years (2023–2025), which reduces financial flexibility and makes the company more vulnerable to ongoing losses. Total assets are also small (about 429k in 2025), limiting the cushion available to absorb continued cash burn.
Cash Flow
10
Very Negative
Cash generation is consistently negative, with operating cash flow and free cash flow both materially below zero every year shown (2025 operating cash flow about -1.09M). While 2025 free cash flow was modestly better than 2024 (positive growth in the loss level), the core issue remains: the business is consuming cash rather than generating it, and cash burn continues to track closely with net losses.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue30.03K22.50K45.31K192.66K61.35K353.77K
Gross Profit-2.05M-1.58M-1.12M-497.00K-73.69K-3.19M
EBITDA-3.12M-2.77M-2.15M-1.77M-4.04M-6.08M
Net Income-3.11M-2.84M-2.16M-1.79M-4.07M-6.11M
Balance Sheet
Total Assets374.83K428.58K153.46K209.43K643.13K4.33M
Cash, Cash Equivalents and Short-Term Investments316.78K119.05K101.90K110.75K481.24K4.21M
Total Debt331.23K346.16K0.0040.00K62.27K47.90K
Total Liabilities2.60M2.81M1.65M1.07M602.24K479.76K
Stockholders Equity-2.22M-2.38M-1.50M-858.89K40.89K3.85M
Cash Flow
Free Cash Flow-981.57K-1.09M-868.33K-791.48K-3.73M-3.36M
Operating Cash Flow-981.57K-1.09M-868.33K-791.48K-3.71M-3.36M
Investing Cash Flow0.000.000.00-4.88K-36.88K-11.21K
Financing Cash Flow1.23M1.11M859.48K425.88K20.00K2.92M

ImagineAR Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.02
Price Trends
50DMA
0.02
Negative
100DMA
0.02
Negative
200DMA
0.03
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
43.86
Neutral
STOCH
<0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:IP, the sentiment is Negative. The current price of 0.02 is above the 20-day moving average (MA) of 0.02, above the 50-day MA of 0.02, and below the 200-day MA of 0.03, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 43.86 is Neutral, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:IP.

ImagineAR Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
C$228.69M1,201.43-1.32%-5.56%-124.69%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
47
Neutral
C$42.36M-4.14-24.81%-131.85%
43
Neutral
C$4.46M-1.23-67.21%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:IP
ImagineAR
0.02
-0.05
-75.00%
TSE:DSAI
DeepSpatial Inc.
0.03
0.00
0.00%
TSE:FTRC
FUTR Corporation
0.28
0.11
61.76%
TSE:FOBI
Fobi AI
0.04
0.00
0.00%
TSE:HAI
Haivision Systems
8.41
3.32
65.23%
TSE:CTRL
Edge Total Intelligence Inc
0.69
0.12
21.05%

ImagineAR Corporate Events

Business Operations and Strategy
ImagineAR Terminates Niagara Immersive Center Project Agreements
Negative
Dec 8, 2025

ImagineAR announced the termination of agreements for the Niagara Immersive Center project due to economic and market conditions that have made the project unviable. The termination was initiated by the project’s owner, citing economic uncertainty, increased financing risk, and tariff-related cost pressures as key factors. Although the agreements have been terminated, ImagineAR has no outstanding obligations, and there remains a possibility of future engagement if economic conditions improve.

Business Operations and StrategyPrivate Placements and Financing
ImagineAR Secures $350K in First Tranche of Private Placement
Positive
Nov 14, 2025

ImagineAR Inc. has successfully closed the first tranche of its $700,000 non-brokered private placement, raising $350,013.37 through the issuance of 11,667,112 units. Each unit consists of a common share and a warrant, with the proceeds intended for general working capital, operations, and sales/marketing efforts. This funding round is expected to bolster ImagineAR’s operational capabilities and market reach, enhancing its position in the augmented reality sector. The completion of the offering is contingent upon receiving necessary regulatory approvals.

Business Operations and StrategyPrivate Placements and Financing
ImagineAR Inc. Announces $700,000 Private Placement to Enhance Operations
Positive
Nov 7, 2025

ImagineAR Inc. has announced a non-brokered private placement financing of up to $700,000 through the issuance of 23,333,333 units at $0.03 per unit. The proceeds will be used for general working capital, operations, legal, and sales/marketing of products. This move is expected to bolster the company’s financial position and support its ongoing operations and market expansion efforts.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 14, 2026