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Bragg Gaming Group Inc (TSE:BRAG)
TSX:BRAG
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Bragg Gaming Group Inc (BRAG) AI Stock Analysis

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TSE:BRAG

Bragg Gaming Group Inc

(TSX:BRAG)

Rating:49Neutral
Price Target:
C$4.00
▲(6.38% Upside)
Bragg Gaming Group Inc's overall stock score is primarily influenced by its financial performance and technical analysis. The company faces significant challenges with profitability and cash flow, which are reflected in its negative P/E ratio and bearish technical indicators. However, the earnings call provided some optimism with strategic growth initiatives and partnerships, particularly in the U.S. market. Despite these positive aspects, the stock remains under pressure due to its financial and technical weaknesses.
Positive Factors
Market Expansion
Catalysts for growth include market expansion in the US and Brazil and onboarding of multiple new strategic iGaming customers.
Strategic Agreements
U.S. expansion is a key driver, underpinned by exclusive agreements with Hard Rock Digital and Caesars and content launches with Fanatics Casino.
Valuation
Shares are considered undervalued, trading at a significant discount compared to leading iGaming peers.
Negative Factors
Financial Performance
Bragg reported Q2 2025 results below consensus on both revenue and profitability.
Guidance Reduction
Management reduced 2025 revenue guidance due to headwinds in the Netherlands and an expected increase in gaming taxes in Brazil.
Regulatory Challenges
The revision was explicitly attributed to higher gaming taxes and deposit restrictions in the Netherlands, as well as taxation and regulatory headwinds in Brazil.

Bragg Gaming Group Inc (BRAG) vs. iShares MSCI Canada ETF (EWC)

Bragg Gaming Group Inc Business Overview & Revenue Model

Company DescriptionBragg Gaming Group Inc. operates as a technology and content supplier to the gaming industry worldwide. The company provides business-to-business online gaming solutions. It offers a range of games, including slot, table, card, video bingo, scratch card, and live dealer games, as well as virtual sports. The company also provides managed operational and marketing services to its iGaming operator customers to complete its turnkey gaming solution. It offers proprietary third-party gaming content, which delivers through a single integrated platform. The company also holds various content distribution rights through partnerships with selected third-party studios. Bragg Gaming Group Inc. is headquartered in Toronto, Canada.
How the Company Makes MoneyBragg Gaming Group Inc generates revenue primarily through the licensing of its game content and technology solutions to online and land-based casino operators. The company earns money from game development and distribution, where it provides proprietary and third-party gaming content to operators via its remote gaming server (RGS). Additionally, Bragg Gaming offers a player account management (PAM) platform, which serves as a comprehensive solution for operators to manage player data and interactions. Revenue is also derived from service fees and commissions on wagers placed through its platform. Strategic partnerships with leading gaming operators and content providers further enhance its revenue streams, expanding its reach and customer base in various regulated markets.

Bragg Gaming Group Inc Earnings Call Summary

Earnings Call Date:Aug 14, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant growth in proprietary content revenue and strategic partnerships in the U.S. market, showing strong operational efficiency and leadership enhancement. However, challenges in the Netherlands market and a decline in adjusted EBITDA offset some of the positive momentum.
Q2-2025 Updates
Positive Updates
Strong Growth in Proprietary Content Revenue
Proprietary content revenue grew by 44% year-over-year, reaching EUR 3.9 million in 2025. Significant growth was seen in the U.S. market with a 270% year-on-year increase.
Cost Synergies and Operational Efficiency
The company realized EUR 2 million in annualized cash savings through planned cost synergies, with further opportunities anticipated in the second half of the year.
Partnerships with Tier 1 Operators
Bespoke content agreements with Caesars and Hard Rock Digital demonstrate Bragg's position as a preferred content partner, validating the company's capabilities.
U.S. Market Expansion and Growth
Bragg's content saw a 270% GGR increase year-over-year in the U.S., with new launches in New Jersey, Pennsylvania, and Michigan.
Leadership Additions
Key hires include Scott Milford as EVP, Group Content, and Luka Pataky as EVP of AI and Innovation, enhancing the company's focus on content and AI-driven growth.
Negative Updates
Decline in Adjusted EBITDA
Adjusted EBITDA for Q2 2025 was EUR 3.5 million, a 4.3% decrease from the same period in 2024, attributed to increased compensation spending.
Challenges in the Netherlands Market
The Netherlands market saw a 17% decline, influenced by regulatory changes, higher taxes, and new deposit rules, with the overall market down by 25%.
Lower Than Expected Top Line Growth
Revenue growth in Q2 was 4.9% year-over-year, below expectations, influenced by market challenges in the Netherlands and other regions.
Company Guidance
During Bragg Gaming Group's Second Quarter 2025 earnings call, CEO Matevž Mazij and CFO Robbie Bressler provided guidance that underscored the company's strategic focus on improving margins and cash flow performance over aggressive revenue expansion. The company reported a 4.9% increase in revenue year-over-year to EUR 26.1 million, with significant growth of 21% when excluding the Netherlands, where regulatory changes have impacted the market. Gross profit increased by 10.8% to EUR 13.7 million, with a gross profit margin improvement of 280 basis points to 52.7%. However, adjusted EBITDA decreased by 4.3% to EUR 3.5 million, attributed to increased compensation spending. Despite these challenges, Bragg is witnessing strong growth in proprietary content, particularly in the U.S. market, where this segment grew by 270% year-on-year. The company revised its full-year guidance, projecting revenues between EUR 106 million and EUR 108.5 million and adjusted EBITDA between EUR 16.5 million and EUR 18.5 million. The guidance reflects a strategic shift towards higher-quality earnings, prioritizing margin and cash generation, with adjusted EBITDA margins expected to improve in the second half of 2025.

Bragg Gaming Group Inc Financial Statement Overview

Summary
Bragg Gaming Group Inc shows strong revenue growth and improving gross profit margins, indicating market strength and cost efficiency. However, persistent net losses and negative EBIT margins pose challenges to profitability. The company maintains a strong balance sheet with low leverage and solid liquidity, but negative free cash flow and reliance on financing activities highlight potential cash flow concerns.
Income Statement
72
Positive
Bragg Gaming Group Inc exhibits strong revenue growth, with a 22.5% increase in 2024 and 10.3% increase in 2023, indicating robust market expansion. Gross profit margins have steadily improved, reaching 54.5% in TTM, reflecting efficient cost management. However, the company faces challenges with negative EBIT and net income margins, which suggest ongoing profitability issues. The consistent EBITDA margin improvement is a positive sign, reflecting potential for future profitability.
Balance Sheet
65
Positive
The balance sheet shows a healthy equity ratio of approximately 66.1% in TTM, indicating strong financial stability. The debt-to-equity ratio remains low at 0.14 in TTM, suggesting manageable debt levels. Despite these strengths, the return on equity is negative due to ongoing net losses, which is a concern for long-term profitability. The company has maintained a solid cash position, supporting liquidity.
Cash Flow
60
Neutral
Operating cash flow has shown consistent growth, highlighting strong operational cash generation capabilities. The free cash flow to net income ratio is negative due to capital expenditures exceeding cash from operations, affecting free cash flow growth. While the operating cash flow to net income ratio is favorable, indicating effective cash conversion, the reliance on financing activities for cash inflow underscores potential cash flow risks.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue104.91M102.00M93.52M84.73M58.32M46.42M
Gross Profit57.79M54.05M49.94M45.08M28.32M20.19M
EBITDA13.59M12.95M12.36M8.34M-1.64M-9.02M
Net Income-5.31M-5.15M-3.84M-3.48M-7.51M-14.48M
Balance Sheet
Total Assets100.94M106.59M103.37M104.39M83.39M72.09M
Cash, Cash Equivalents and Short-Term Investments4.24M10.47M8.80M11.29M16.01M26.10M
Total Debt4.94M10.28M3.28M7.39M600.00K726.00K
Total Liabilities34.07M33.10M33.12M34.85M17.20M32.20M
Stockholders Equity66.88M73.50M70.25M69.53M66.19M39.90M
Cash Flow
Free Cash Flow2.22M-2.00M2.02M-2.17M-3.31M4.22M
Operating Cash Flow16.14M11.16M11.74M5.75M-41.00K6.73M
Investing Cash Flow-14.50M-13.17M-9.72M-16.87M-23.88M-2.78M
Financing Cash Flow-7.17M3.61M-4.17M7.01M12.41M22.26M

Bragg Gaming Group Inc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.76
Price Trends
50DMA
5.51
Negative
100DMA
5.62
Negative
200DMA
5.78
Negative
Market Momentum
MACD
-0.58
Positive
RSI
17.09
Positive
STOCH
4.92
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:BRAG, the sentiment is Negative. The current price of 3.76 is below the 20-day moving average (MA) of 4.74, below the 50-day MA of 5.51, and below the 200-day MA of 5.78, indicating a bearish trend. The MACD of -0.58 indicates Positive momentum. The RSI at 17.09 is Positive, neither overbought nor oversold. The STOCH value of 4.92 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:BRAG.

Bragg Gaming Group Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
C$64.04M10.949.94%25.69%
61
Neutral
$17.75B12.56-5.49%3.02%1.43%-14.12%
49
Neutral
C$94.26M-7.65%14.83%35.49%
$178.29M10.7085.19%
45
Neutral
C$192.52M-38.53%-59.51%-545.36%
$772.90K
49
Neutral
C$10.64M-251.82%-5.42%93.94%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:BRAG
Bragg Gaming Group Inc
3.79
-2.96
-43.85%
TSE:TBRD
Thunderbird Entertainment Group Inc
1.56
-0.44
-22.00%
ZMDTF
Zoomd Technologies
1.68
1.38
460.00%
TSE:BAMI
Boat Rocker Media
7.95
-1.25
-13.59%
GMETF
GameOn Entertainment Technologies
0.01
-0.04
-80.00%
TSE:VRTS
Wondr Gaming Corp
0.02
0.01
100.00%

Bragg Gaming Group Inc Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Bragg Gaming Group Reports Cybersecurity Breach
Neutral
Aug 18, 2025

Bragg Gaming Group announced a cybersecurity incident that occurred on August 16, 2025, affecting its internal computer environment. The company has taken immediate steps to mitigate the impact and has involved independent cybersecurity experts to address the issue. Preliminary investigations suggest no personal information was compromised, and the breach has not affected Bragg’s operational capabilities. The company is committed to data safety and is working diligently to resolve the situation, asking for patience from customers and partners.

Business Operations and StrategyFinancial Disclosures
Bragg Gaming Group Reports Revenue Growth and Strategic Focus on Margins
Positive
Aug 14, 2025

Bragg Gaming Group reported a 4.9% increase in revenue for the second quarter of 2025 compared to the same period in 2024, reaching EUR 26.1 million. Despite challenges in the Netherlands, the company has focused on improving cash flow, integration, and margins, achieving EUR 2 million in annualized synergies from acquisitions. Strategic initiatives include expanding its U.S. content footprint, strengthening its position in Brazil, and launching new products and leadership appointments. The company aims for a 20% Adjusted EBITDA Margin in the second half of 2025, prioritizing high-margin opportunities.

Financial Disclosures
Bragg Gaming Group to Announce Q2 2025 Financial Results
Neutral
Jul 24, 2025

Bragg Gaming Group announced it will release its second quarter 2025 financial results on August 14, 2025, followed by a conference call hosted by its CEO and CFO. This announcement is part of Bragg’s ongoing efforts to keep stakeholders informed about its financial performance and business updates, which could impact its operations and market positioning.

Private Placements and FinancingBusiness Operations and Strategy
Bragg Gaming Extends Promissory Note and Secures New Credit Facility
Positive
Jul 17, 2025

Bragg Gaming Group Inc announced an extension of the maturity date for its existing promissory note, totaling USD 2 million, to August 15, 2025. Additionally, the company is progressing towards securing a senior secured revolving credit facility with a Canadian bank, expected to provide up to USD 6 million for working capital and growth initiatives. This facility is anticipated to offer more favorable terms than the existing note, including lower borrowing costs and improved drawdown flexibility, which could positively impact Bragg’s financial operations and strategic growth.

Executive/Board ChangesBusiness Operations and Strategy
Bragg Gaming Group Appoints Luka Pataky to Lead AI and Innovation
Positive
Jul 8, 2025

Bragg Gaming Group has appointed Luka Pataky as Executive Vice President of AI and Innovation to drive the integration of AI across its operations. Pataky’s extensive experience in AI and technology, particularly from his tenure at Sportradar, positions him to enhance Bragg’s growth and innovation, reinforcing its competitive edge in the iGaming industry.

Product-Related AnnouncementsBusiness Operations and Strategy
Bragg Gaming Expands U.S. Reach with Fanatics Casino Launch
Positive
Jul 2, 2025

Bragg Gaming Group has expanded its U.S. presence by launching its exclusive online casino content and Remote Gaming Server technology with Fanatics Casino in New Jersey, Michigan, and Pennsylvania. This strategic move aims to accelerate the growth of Bragg’s proprietary content and diversify revenue in the North American market, enhancing its industry positioning and offering a significant opportunity to showcase its gaming titles in major iGaming markets.

Private Placements and FinancingBusiness Operations and Strategy
Bragg Gaming Secures New $6 Million Credit Facility
Positive
Jun 6, 2025

Bragg Gaming Group Inc announced the approval of a new Senior Secured Revolving Credit Facility of up to USD 6 million from a Schedule I Canadian bank. This facility, which offers more favorable terms than the existing promissory note, will be utilized for working capital, growth initiatives, and general corporate purposes, following the repayment of the remaining USD 2 million on the current note. The new credit facility is expected to enhance Bragg’s financial flexibility and support its strategic growth initiatives.

Executive/Board ChangesBusiness Operations and Strategy
Bragg Gaming Group Appoints Scott Milford to Drive Global Casino Game Innovation
Positive
Jun 5, 2025

Bragg Gaming Group has appointed Scott Milford as Executive Vice President, Group Content, to enhance its global innovation and growth in casino game development. Milford, with over 25 years of experience in the gaming industry, is expected to lead Bragg’s strategy and development, furthering the company’s momentum in the rapidly expanding U.S. iGaming market. His leadership is anticipated to strengthen Bragg’s position as a pioneer in content innovation and market expansion, particularly with the company’s recent growth and strategic initiatives.

Product-Related AnnouncementsBusiness Operations and Strategy
Bragg Gaming Group Launches ‘Big Ticket Bonanza’ to Boost Player Engagement
Positive
May 27, 2025

Bragg Gaming Group has launched ‘Big Ticket Bonanza’, a gamification tool designed to enhance player engagement through customized campaigns, offering rewards like scratchcards and raffle tickets during gameplay. This tool, part of Bragg’s Fuze™ marketing suite, aims to increase player interaction and wagering volume, and is set for a global rollout, starting with the Senator Group in Croatia, highlighting Bragg’s commitment to innovation and competitive advantage in the iGaming industry.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 25, 2025