Strong Full-Year SaaS Growth
SaaS revenue grew 34.2% year-over-year to $461.0M for the full year 2025, demonstrating continued momentum in the company's transition to a SaaS business.
Q4 SaaS Performance and Profitability
Q4 SaaS revenue increased 14.1% to $119.0M. SaaS adjusted EBITDA was $20.0M in Q4, yielding a Q4 SaaS adjusted EBITDA margin of 16.8%. Full-year SaaS adjusted EBITDA was $73.8M with a 16.0% margin.
Improving SaaS Gross Margins
SaaS adjusted gross margin was 70.4% in Q4 and 72.7% for the full year, up ~70 basis points year-over-year for the full year, indicating operational leverage as SaaS scale grows.
Marketing Center Rapid Growth
Marketing Center is the fastest-growing product and a top revenue driver — described as growing 'north of 50%' year-over-year and more than doubling in revenue in 2025; it represents a majority portion of SaaS revenue and a core component of the new Thryv Platform strategy.
Quality Customer Expansion and ARPU Improvement
Customers spending $400+/month (quality cohort) grew by 3,000 customers or +18% year-over-year in Q4 and now account for 69% of revenue (vs. 60% prior year). SaaS ARPU reached $373, a 15% year-over-year increase.
Multi-Product Adoption Increasing
Clients with two or more SaaS products increased to 19,000 (23% of base) from 15,000 (16% of base) a year ago; clients with two or more centers rose to 15% from 12%.
Strategic Keap Acquisition and AI Acceleration
Keap contributed $16.2M in Q4 and was highlighted as accelerating product roadmap and providing conversion/lifecycle capabilities; company is embedding AI across the platform and expects the unified Thryv Platform to launch later in 2026.
Cash Flow, Leverage, and Balance Sheet Progress
Free cash flow was $31.1M in 2025, with management forecasting $40M–$50M in 2026. Net debt was reduced by $15M to $251M, bringing leverage to 1.7x.
Intentional Transition Plan and Clear Guidance
Management provided explicit 2026 guidance (Q1 SaaS $114M–$115M; FY SaaS $461M–$471M; FY SaaS adj. EBITDA $70M–$75M) and reiterated a deliberate, conservative approach during platform transition to prioritize quality of growth.