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Thor Industries, Inc. (THO)
NYSE:THO

Thor Industries (THO) AI Stock Analysis

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THO

Thor Industries

(NYSE:THO)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
$98.00
▲(19.02% Upside)
Action:ReiteratedDate:03/03/26
The score is held back primarily by weak technicals (price below major moving averages with bearish momentum) and pressured profitability/cash conversion despite a revenue rebound. Offsetting factors include a strong balance sheet with low leverage, reasonable valuation with a ~2.1% dividend yield, and positive corporate updates including affirmed FY2026 outlook and ongoing capital returns.
Positive Factors
Brand & Market Position
Thor's diversified portfolio of recognizable brands across motorized and towable segments and an extensive dealer network provides durable market reach and customer loyalty. This breadth supports resilience through cycles and pricing/volume mix advantages over smaller competitors.
Conservative Balance Sheet
Low leverage and a large equity base give Thor financial flexibility to fund strategic investments, weather demand fluctuations, pursue acquisitions, and sustain dividends/repurchases. Strong balance-sheet capacity reduces refinancing risk and supports long-term capital allocation choices.
Operational Realignment & Execution
Management's strategic realignment to standardize processes, integrate data and streamline operations targets sustainable cost synergies and efficiency gains. Combined with demonstrated revenue rebound and EBITDA improvement, this boosts structural margin recovery potential over the medium term.
Negative Factors
Compressed Profitability
Margins have materially contracted from prior-cycle peaks, indicating weaker pricing power or higher input costs. Persistently lower gross and net margins erode earnings power, limit reinvestment and shareholder returns, and raise sensitivity to cost inflation or volume drops.
Weakening Cash Conversion
Declining free cash flow and operating cash covering a small portion of net income signal deteriorating cash conversion quality. This constrains organic funding for capex, deleveraging and buybacks, making the company more reliant on continued profitability improvement to sustain capital returns.
European Segment Pressure
Ongoing pricing pressure and restructuring in Europe create a sustained drag on consolidated margins and returns. Turnaround requires time and investment; continued weakness in that region could offset North American gains and impede overall margin recovery.

Thor Industries (THO) vs. SPDR S&P 500 ETF (SPY)

Thor Industries Business Overview & Revenue Model

Company DescriptionThor Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers; and digital products and services for RVs. The company provides its products through independent and non-franchise dealers. The company was founded in 1980 and is based in Elkhart, Indiana.
How the Company Makes MoneyThor Industries generates revenue primarily through the sale of recreational vehicles. The company produces a wide array of RV models, which are sold through a network of independent dealers across North America and internationally. Key revenue streams include wholesale sales of RVs to dealers, as well as parts and service sales, which contribute to income from existing RV owners. Additionally, Thor Industries benefits from economies of scale and operational efficiencies, allowing for competitive pricing. The company's strategic acquisitions of established RV brands also enhance its market presence and diversify its product offerings. Furthermore, the ongoing growth in outdoor recreation and travel trends bolsters demand for RVs, contributing to Thor's revenue growth.

Thor Industries Financial Statement Overview

Summary
Mixed fundamentals: revenue has rebounded in the TTM period, but profitability remains materially compressed versus 2021–2022 (TTM gross margin ~14% and net margin ~2.9%). The balance sheet is a clear strength with conservative leverage (debt-to-equity ~0.24x), but cash flow quality and trend are weaker (TTM FCF down ~39% YoY and operating cash flow covering only ~one-third of net income).
Income Statement
54
Neutral
TTM (Trailing-Twelve-Months) revenue rebounded to ~$9.93B (about +11% vs the prior annual period), but the multi-year trend shows meaningful contraction from the 2022 peak. Profitability has compressed significantly versus 2021–2022: TTM gross margin is ~14.0% and net margin ~2.9% (down sharply from 2022’s ~17.2% and ~7.0%), indicating weaker pricing/power and/or higher costs. Net income improved versus 2025 (~$300M vs ~$259M), but overall earnings power remains well below prior-cycle levels.
Balance Sheet
78
Positive
Leverage looks conservative in the most recent TTM (Trailing-Twelve-Months) view, with low debt relative to equity (debt-to-equity ~0.24x) alongside a large equity base (~$4.32B) versus total assets (~$7.02B). Returns on equity are modest (TTM ~6.7%), reflecting the reduced profitability environment. Overall, the balance sheet appears to provide solid flexibility, though shareholder returns are currently constrained by lower margins.
Cash Flow
46
Neutral
Cash generation is positive but weakening: TTM (Trailing-Twelve-Months) operating cash flow is ~$359M and free cash flow ~$228M, with free cash flow down ~39% versus the prior annual period. Free cash flow is reasonably supported by earnings (free cash flow is ~74% of net income), but operating cash flow covers a relatively small portion of net income (about one-third), pointing to less favorable working-capital/quality-of-earnings dynamics in the latest period. The trend suggests more pressure on cash conversion than in 2023–2025.
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue9.93B9.58B10.04B11.12B16.31B12.32B
Gross Profit1.34B1.20B1.59B1.46B2.99B1.76B
EBITDA597.06M570.83M701.99M861.96M1.82B1.14B
Net Income300.41M258.56M265.31M374.27M1.14B659.87M
Balance Sheet
Total Assets7.02B7.07B7.02B7.26B7.41B6.65B
Cash, Cash Equivalents and Short-Term Investments242.18M586.60M501.32M441.23M311.69M445.85M
Total Debt994.49M922.98M1.13B1.30B1.82B1.59B
Total Liabilities2.69B2.78B2.95B3.28B3.81B3.71B
Stockholders Equity4.32B4.29B4.07B3.98B3.57B2.92B
Cash Flow
Free Cash Flow227.76M454.94M405.91M773.44M747.90M397.65M
Operating Cash Flow359.23M577.92M545.55M981.63M990.25M526.48M
Investing Cash Flow-61.21M-64.47M-146.81M-222.48M-1.05B-428.49M
Financing Cash Flow-408.76M-426.31M-337.68M-635.68M-47.84M-188.44M

Thor Industries Technical Analysis

Technical Analysis Sentiment
Negative
Last Price82.34
Price Trends
50DMA
107.25
Negative
100DMA
105.28
Negative
200DMA
101.00
Negative
Market Momentum
MACD
-7.88
Positive
RSI
16.93
Positive
STOCH
13.15
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For THO, the sentiment is Negative. The current price of 82.34 is below the 20-day moving average (MA) of 97.94, below the 50-day MA of 107.25, and below the 200-day MA of 101.00, indicating a bearish trend. The MACD of -7.88 indicates Positive momentum. The RSI at 16.93 is Positive, neither overbought nor oversold. The STOCH value of 13.15 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for THO.

Thor Industries Risk Analysis

Thor Industries disclosed 31 risk factors in its most recent earnings report. Thor Industries reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Thor Industries Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$2.99B15.9913.76%3.72%5.74%39.40%
63
Neutral
$955.83M46.392.98%3.42%1.38%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
$4.47B-35.47-7.80%2.27%-4.78%-189.89%
55
Neutral
$4.33B82.807.01%1.94%1.43%34.76%
52
Neutral
$1.97B7.2610.26%3.47%-15.99%-6.76%
51
Neutral
$2.86B-7.73-42.42%3.99%-9.39%-173.86%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
THO
Thor Industries
82.34
2.36
2.96%
BC
Brunswick
68.91
11.21
19.43%
LCII
LCI Industries
123.35
37.46
43.62%
HOG
Harley-Davidson
17.63
-7.26
-29.16%
PII
Polaris
50.43
8.59
20.53%
WGO
Winnebago Industries
33.87
-0.54
-1.58%

Thor Industries Corporate Events

Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Thor Industries Posts Q2 Results, Affirms 2026 Outlook
Positive
Mar 3, 2026

Thor Industries reported fiscal 2026 second-quarter results on March 3, 2026, with revenue rising to $2.13 billion and net income attributable to Thor improving to $17.8 million, helped in part by gains on real estate transactions as it optimizes its footprint. Adjusted EBITDA climbed to $98.1 million, supported by strong North American motorized performance, resilient towable margins despite lower volumes, and notable gains at its supply companies, while the European segment remained pressured by aggressive pricing and restructuring costs.

Management highlighted that its recently announced strategic realignment of North American RV operations on February 23, 2026, is designed to enhance efficiency, standardize processes and integrate data, positioning the company for improved synergies and long-term competitive benefits for dealers, consumers and shareholders. Thor maintained its full-year fiscal 2026 guidance, including projected net sales of $9.0 billion to $9.5 billion and diluted EPS of $3.75 to $4.25, and underscored disciplined capital allocation after cutting debt by about $47.1 million and returning cash via share repurchases and dividends during the quarter.

The most recent analyst rating on (THO) stock is a Hold with a $116.00 price target. To see the full list of analyst forecasts on Thor Industries stock, see the THO Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Thor Industries Completes 2025 Shareholder Meeting Decisions
Positive
Dec 17, 2025

Thor Industries, Inc. held its 2025 annual meeting of shareholders on December 17, 2025, where 48,215,500 shares were represented. Shareholders voted on key proposals, including the election of nine directors, the approval of Deloitte & Touche LLP as the independent auditor for fiscal year 2026, an advisory approval of executive compensation, and the endorsement of an amended equity and incentive plan. The results ensured leadership continuity, confirmed Deloitte’s audit role, supported compensation structures for executives, and enabled updates to the company’s equity and incentive programs. These decisions strengthen the company’s governance, operational oversight, and incentive alignment for future growth and performance.

The most recent analyst rating on (THO) stock is a Hold with a $112.00 price target. To see the full list of analyst forecasts on Thor Industries stock, see the THO Stock Forecast page.

Dividends
Thor Industries Declares Quarterly Dividend
Positive
Dec 16, 2025

On December 16, 2025, THOR Industries’ Board of Directors declared a regular quarterly cash dividend of $0.52 per share, payable on January 19, 2026, to shareholders recorded by January 5, 2026. This announcement reflects the company’s ongoing commitment to returning value to its shareholders, potentially enhancing its attractiveness to investors and solidifying its position in the recreational vehicle industry.

The most recent analyst rating on (THO) stock is a Hold with a $112.00 price target. To see the full list of analyst forecasts on Thor Industries stock, see the THO Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 03, 2026