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USA TODAY (TDAY)
NYSE:TDAY

USA TODAY (TDAY) AI Stock Analysis

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TDAY

USA TODAY

(NYSE:TDAY)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
$6.00
▼(-1.96% Downside)
Action:ReiteratedDate:02/28/26
The score is held back primarily by weak financial performance (ongoing revenue decline, very thin margins, and high leverage despite improved cash flow). Earnings call signals and moderate technical strength provide support, but valuation is constrained by negative earnings (negative P/E) and no stated dividend yield.
Positive Factors
Debt reduction
Reducing total debt below $1B materially improves financial flexibility and lowers refinancing risk versus prior years. A smaller debt burden supports continued investment in digital initiatives and reduces interest expense sensitivity, helping stabilize cash available for operations over the medium term.
Shift to digital revenues
A near-50% digital mix signals structural reorientation away from print. Higher digital mix supports recurring subscription and programmatic ad revenue, improves scalability, and reduces exposure to print circulation declines, enhancing long-term revenue quality and margins once scale and ARPU gains continue.
AI licensing partnerships
Licensing content to major AI platforms creates new, structural revenue streams and leverages proprietary journalism as an asset. Partnerships with large tech players can deliver recurring licensing fees, broaden distribution, and strengthen IP monetization, diversifying income beyond advertising and subscriptions.
Negative Factors
Multi-year revenue decline
Persistent top-line erosion reduces scale advantages and advertiser appeal, constraining ability to invest in product, staff, or marketing. Continued revenue decline increases the risk that digital gains won’t offset print erosion, pressuring margins and long-term growth prospects absent sustained new revenue streams.
High leverage vs equity
A large debt load relative to a compressed equity base limits strategic flexibility and raises refinancing and covenant risk in downturns. Even with recent reductions, the thin equity cushion increases sensitivity to earnings shocks and reduces headroom for acquisitions or material shareholder returns.
Extremely thin net margins
Margins are fragile—small advertising, circulation, or cost shocks can flip to losses. Limited profit buffer constrains reinvestment and makes long-term planning dependent on either sustained revenue improvement or deeper structural cost reductions to make profits durable.

USA TODAY (TDAY) vs. SPDR S&P 500 ETF (SPY)

USA TODAY Business Overview & Revenue Model

Company DescriptionUSA TODAY Co., Inc. operates as a media and digital marketing solutions company in the United States. It operates through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. The company's print offerings include home delivery on a subscription basis; single copy; and non-daily publications, such as shoppers and niche publications. It also provides digital-only subscription, including local media brands, USA TODAY NETWORK community events platform, magazines, sports, and games; and E-newspapers; and digital advertising and marketing services. In addition, the company offers digital news and media brands; daily and weekly newspapers; digital advertising and marketing products and solutions under the LocaliQ brand; cloud-based platform that offers a suite of products and solutions for marketing automation, AI-driven advertising optimization, and customizable reporting; commercial printing and distribution arrangements services; and prints commercial materials, including flyers, business cards, and invitations. The company was formerly known as Gannett Co., Inc. and changed its name to USA TODAY Co., Inc. in October 2025. USA TODAY Co., Inc. was incorporated in 2013 and is headquartered in New York, New York.
How the Company Makes MoneyGannett generates revenue through several key streams. The primary source is advertising revenue, which includes both print and digital advertising placements in its newspapers and online platforms. Additionally, Gannett earns money from subscription fees for its digital content and print publications. The company has also expanded its revenue model to include digital marketing solutions, offering services such as search engine optimization, social media marketing, and web development to local businesses. Partnerships with technology firms and advertising networks further enhance its revenue capabilities. The shift towards digital media consumption has led Gannett to focus on expanding its digital subscriptions and advertising, which has become increasingly vital for its financial growth.

USA TODAY Financial Statement Overview

Summary
Fundamentals are mixed: revenue continues a multi-year decline and margins are extremely thin, while free cash flow has improved (TTM OCF ~$114M; FCF ~$63M). The biggest constraint is leverage and a limited equity cushion, which reduces flexibility if operating conditions weaken.
Income Statement
46
Neutral
TTM (Trailing-Twelve-Months) revenue of ~$2.30B continues a multi-year decline (TTM revenue down ~1.6%; annual revenue also fell each year from 2021–2024). Profitability has improved versus prior losses: TTM net income is slightly positive (~$1.7M) and operating profit is positive, but net margins remain extremely thin and vulnerable to small cost or advertising swings. Gross margin has also stepped down versus earlier years, indicating weaker pricing/publisher economics than in the past.
Balance Sheet
28
Negative
Leverage is the key constraint. TTM total debt is ~$1.13B against a small equity base of ~$155M, keeping debt meaningfully high relative to equity (though improved versus 2024). Equity has compressed sharply versus 2021–2023 levels, limiting financial flexibility and raising refinancing risk in a downturn. Returns to shareholders are positive in TTM but only modest given the thin earnings base.
Cash Flow
58
Neutral
Cash generation is a relative bright spot. TTM operating cash flow is ~$114M and free cash flow is ~$63M, with a sharp improvement versus 2024 and a major recovery from the negative free cash flow seen in 2022. That said, cash flow covers only a modest portion of the debt load annually, and the gap between free cash flow and reported earnings suggests results can be sensitive to working-capital/timing effects.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.30B2.51B2.66B2.95B3.21B
Gross Profit0.00963.73M971.52M1.08B1.31B
EBITDA261.71M183.31M261.53M213.48M251.78M
Net Income1.75M-26.35M-27.79M-78.00M-134.96M
Balance Sheet
Total Assets1.84B2.04B2.18B2.39B2.83B
Cash, Cash Equivalents and Short-Term Investments90.21M106.30M100.18M94.25M130.76M
Total Debt1.13B1.29B1.29B1.43B1.49B
Total Liabilities1.68B1.89B1.86B2.10B2.30B
Stockholders Equity155.11M153.14M317.79M295.74M532.10M
Cash Flow
Free Cash Flow62.90M50.78M56.46M-4.60M87.89M
Operating Cash Flow114.39M100.31M94.57M40.78M127.45M
Investing Cash Flow8.97M-27.95M46.98M22.12M70.65M
Financing Cash Flow-139.84M-68.85M-135.51M-102.87M-261.17M

USA TODAY Technical Analysis

Technical Analysis Sentiment
Last Price6.12
Price Trends
50DMA
100DMA
200DMA
Market Momentum
MACD
RSI
STOCH
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TDAY, the sentiment is undefined. The current price of 6.12 is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for TDAY.

USA TODAY Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 28, 2026