Company DescriptionUSA TODAY Co., Inc. operates as a media and digital marketing solutions company in the United States. It operates through three segments: Domestic Gannett Media, Newsquest, and Digital Marketing Solutions. The company's print offerings include home delivery on a subscription basis; single copy; and non-daily publications, such as shoppers and niche publications. It also provides digital-only subscription, including local media brands, USA TODAY NETWORK community events platform, magazines, sports, and games; and E-newspapers; and digital advertising and marketing services. In addition, the company offers digital news and media brands; daily and weekly newspapers; digital advertising and marketing products and solutions under the LocaliQ brand; cloud-based platform that offers a suite of products and solutions for marketing automation, AI-driven advertising optimization, and customizable reporting; commercial printing and distribution arrangements services; and prints commercial materials, including flyers, business cards, and invitations. The company was formerly known as Gannett Co., Inc. and changed its name to USA TODAY Co., Inc. in October 2025. USA TODAY Co., Inc. was incorporated in 2013 and is headquartered in New York, New York.
How the Company Makes MoneyGannett generates revenue through several key streams. The primary source is advertising revenue, which includes both print and digital advertising placements in its newspapers and online platforms. Additionally, Gannett earns money from subscription fees for its digital content and print publications. The company has also expanded its revenue model to include digital marketing solutions, offering services such as search engine optimization, social media marketing, and web development to local businesses. Partnerships with technology firms and advertising networks further enhance its revenue capabilities. The shift towards digital media consumption has led Gannett to focus on expanding its digital subscriptions and advertising, which has become increasingly vital for its financial growth.