Recognition and Industry Shift
The company received recognition from People's Daily for setting an example in the industry through supply operations, transparent pricing, and compliance management, indicating a shift from marketing-driven to trust-driven industry practices.
Significant Increase in Aesthetic Treatment Services Revenue
Aesthetic treatment services revenues reached RMB183.6 million, showing a 304.6% year-over-year increase, driven by the expansion of branded aesthetic centers.
Strong Membership Growth and User Engagement
Membership operations saw users with verified visits increase by nearly 40,000, up 36% quarter over quarter, with over 10,000 new core members, up 40% quarter over quarter, contributing to a high double-digit percentage of aesthetic center business revenue.
Successful Launch of Miracle PLA Version 3
The launch of Miracle PLA version 3 was successful, with the first batch of 5,000 units sold out and a subsequent massive restock expected. The product features significant upgrades and competitive pricing.
Future Expansion Plans
Plans to reach 50 centers by 2025 while focusing on customer acquisition efficiency, digitalization, and AI capabilities to drive further growth and operational efficiency.