Full-Year and Quarterly Revenue Growth
Full-year revenue exceeded $2.9B and net revenue exceeded $2.4B, up 5.7% versus 2024; Q4 revenue was $807M (+2.4% YoY) and Q4 net revenue was $651M (+3.4% YoY).
Digital Transformation and Marketing Services Strength
Digital Transformation grew 13.3% in 2025 (Mark highlighted 13%); Marketing Services grew 6% with organic growth of 9% and 5% respectively in those segments, underpinning product and services demand.
Marketing Cloud Rapid Expansion and Profitability
Marketing Cloud annual run-rate exceeded ~$110M in Q4; growth figures cited include +230% YoY overall and +34.3% organic for the year, Q4 organic growth ~41.2%; Marketing Cloud reached a positive adjusted EBITDA margin in Q4 (~10.8%).
Adjusted EBITDA and Margin Improvements
Full-year adjusted EBITDA was $422M (17.4% margin); ex-advocacy adjusted EBITDA rose to $377M (+15.9% YoY / +16% cited elsewhere) with margin expansion, and Q4 ex-advocacy adjusted EBITDA was $114M with an 18.7% margin (≈180 bps expansion vs. Q4 2024).
Free Cash Flow and Cash Conversion
Free cash flow more than doubled to $187M in 2025 (~45% conversion of adjusted EBITDA); guidance expects 50%–60% free cash flow conversion in 2026 with ongoing collections and billing automation efforts.
Net New Business and Client Concentration Gains
LTM net new business grew 25% to $476M (company record) with notable wins at Starbucks, Target and NASCAR; Top 25 clients grew 20% YoY, average relationship $28M, and now represent 29% of revenue (Top 100 grew 16%).
Product Traction and AI/Technology Momentum
Multiple AI products launched and gaining traction: Agentic targeting system (2 PoCs and one $5M full deployment cited), NewVoices.ai, Agent Cloud, Quest and BERA tools (+58% in 2025), and UNICEPTA (+168% organic in Q4). Strategic partnerships include Palantir and AppLovin.
Cost Actions and Operational Efficiency
Implemented $51M of targeted cost savings toward an $80M–$100M initiative; expect these actions to drive nearly 20% improvement in adjusted EBITDA in 2026 as savings fully flow through; payroll cost ratio improved 143 bps vs 2023 to 61.9%.
Capital Allocation and Share Count Reduction
Board approved a $350M expansion of buyback authorization; company repurchased ~23M shares in 2025 and reduced share count from 296M to ~253M; total buyback capacity reported at $400M and prior repurchases over 4 years totaled ~$323M.