Sonder Holdings (SONDQ) AI Stock Analysis

• Market Cap: $2.66K
• Dividend Yield: N/A
• Average Volume (3M): 1.97M
• Price to Earnings (P/E): ―
• Beta (1Y): -333.32
• Revenue Growth: -5.28%
• EPS Growth: -30.61%
• Country: US
• Employees: 1,421
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): -3.96
• Shares Outstanding: 13,308,481
• 10 Day Avg. Volume: 5,774,711
• 30 Day Avg. Volume: 1,968,933
• PEG Ratio: <0.01
• Price to Book (P/B): -0.08
• Price to Sales (P/S): 0.06
• P/FCF Ratio: -0.28
• Enterprise Value/Market Cap: 442.57K
• Enterprise Value/Revenue: 2.00
• Enterprise Value/Gross Profit: 5.19
• Enterprise Value/Ebitda: -18.81
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 38 Underperform
• Price Target: $0.00 ▼(-100.00% Downside)

The overall stock score is heavily influenced by poor financial performance and technical analysis, both indicating significant challenges. The lack of profitability, high leverage, and negative cash flow are major concerns. Technical indicators further highlight bearish sentiment, while valuation metrics are unfavorable due to negative earnings.

Positive Factors

Revenue Growth

Consistent revenue growth indicates a strong market presence and the ability to attract and retain customers, which is crucial for long-term business sustainability.

Business Model

The technology-driven business model provides a competitive edge by enhancing customer experience and operational efficiency, supporting long-term growth.

Strategic Partnerships

Strategic partnerships expand market reach and improve customer acquisition, which are key to sustaining revenue growth and competitive positioning.

Negative Factors

Profitability Challenges

Persistent profitability challenges can hinder reinvestment in growth initiatives and impact long-term financial health.

High Leverage

High leverage increases financial risk and limits flexibility in capital allocation, potentially affecting future growth and stability.

Negative Cash Flow

Consistently negative cash flow indicates challenges in covering operational expenses, which can strain resources and limit strategic investments.

Sonder Holdings Business Overview & Revenue Model

Company Description

Sonder Holdings Inc. engages in designing apartments and intimate boutique hotels for travelers in the United States, Europe, the Middle East, the United Arab Emirates, and internationally. It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio furnished apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and business travelers; and operates its app Sonder.com. The company is headquartered in San Francisco, California. On November 14, 2025, Sonder Holdings Inc. along with its affiliates, filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Delaware.

How the Company Makes Money

Sonder generates revenue primarily through the booking of its accommodations, charging guests a nightly rate for stays. The company employs a revenue model that includes direct bookings through its website and mobile app, as well as partnerships with online travel agencies (OTAs) that facilitate additional bookings. Key revenue streams include premium pricing for high-demand locations, ancillary services such as cleaning fees, and partnerships with property owners for revenue-sharing agreements. Sonder also focuses on optimizing occupancy rates and utilizing dynamic pricing strategies to maximize earnings. Additionally, the company benefits from strategic partnerships with travel-related businesses and platforms, enhancing its visibility and customer acquisition efforts.

Sonder Holdings Financial Statement Overview

Summary

Sonder Holdings shows revenue growth but struggles with profitability, indicated by negative margins. The balance sheet reveals high leverage and financial risk, while cash flow management shows slight improvement but remains negative.

Income Statement

Sonder Holdings has shown a consistent increase in revenue over the years, with a notable revenue growth rate of 3.19% from 2023 to 2024. However, the company is still struggling with profitability, as indicated by its negative net profit margin of -36.06% and gross profit margin of 39.27% for 2024. The EBIT and EBITDA margins are also negative, reflecting ongoing operational challenges.

Balance Sheet

The balance sheet reveals significant financial leverage, with a high debt-to-equity ratio due to negative stockholders' equity. The equity ratio is also negative, indicating that liabilities exceed assets, which poses a financial risk. Despite these challenges, the company has maintained a stable asset base over the years.

Cash Flow

Sonder Holdings has experienced negative free cash flow consistently, with a decline from -$123.27 million in 2023 to -$132.33 million in 2024. The operating cash flow to net income ratio is negative, indicating cash flow issues. However, the company reduced its negative operating cash flow slightly, showing some progress in managing cash outflows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	589.13M	621.27M	602.07M	464.98M	234.15M	115.68M
Gross Profit	227.09M	244.03M	209.17M	137.37M	31.82M	-21.32M
EBITDA	-62.65M	-3.87M	-64.33M	-56.60M	-232.34M	-226.85M
Net Income	-249.01M	-224.09M	-295.67M	-245.03M	-293.95M	-250.32M
Balance Sheet
Total Assets	1.00B	1.14B	1.52B	1.50B	148.48M	177.52M
Cash, Cash Equivalents and Short-Term Investments	70.96M	20.79M	95.76M	246.62M	69.73M	121.47M
Total Debt	1.25B	1.40B	1.76B	1.49B	208.49M	42.06M
Total Liabilities	1.49B	1.57B	1.90B	1.60B	344.40M	678.38M
Stockholders Equity	-485.23M	-435.89M	-376.70M	-101.48M	-195.92M	-500.86M
Cash Flow
Free Cash Flow	-83.77M	-132.33M	-123.27M	-180.01M	-200.98M	-217.35M
Operating Cash Flow	-80.11M	-129.22M	-110.90M	-149.01M	-179.95M	-202.50M
Investing Cash Flow	13.23M	5.73M	-12.36M	-30.99M	-21.03M	-14.85M
Financing Cash Flow	68.41M	59.85M	-32.23M	400.60M	148.57M	226.56M

Sonder Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.01
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SONDQ, the sentiment is Negative. The current price of 0.01 is below the 20-day moving average (MA) of 0.01, below the 50-day MA of 0.23, and below the 200-day MA of 1.54, indicating a bearish trend. The MACD of -0.06 indicates Negative momentum. The RSI at 23.78 is Positive, neither overbought nor oversold. The STOCH value of 34.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SONDQ.

Sonder Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
GHG	53 Neutral	$157.87M	10.33	―	2.85%	―	―
INTG	47 Neutral	$68.93M	-12.18	―	―	9.82%	37.93%
SHCO	41 Neutral	$1.76B	-22.48	―	―	8.09%	43.02%
SONDQ	38 Underperform	$2.66K	―	―	―	-5.28%	-30.61%