GMV Milestone and Growth
Q1 GMV was $101 billion, up 35% year‑over‑year (30% on a constant currency basis), marking the second consecutive quarter above $100 billion.
Revenue Acceleration
Q1 revenue was $3.2 billion, up 34% year‑over‑year (32% on a constant currency basis), the highest quarterly revenue growth rate in over four years.
Strong Free Cash Flow and Margins
Q1 free cash flow was $476 million, representing a 15% free cash flow margin; Shopify delivered four straight quarters of 30%+ revenue and GMV growth alongside mid‑ to high‑teens free cash flow margins.
Rapid AI Adoption (Sidekick & Pulse)
Sidekick weekly active shops grew ~4x year‑over‑year (cited later as ~385% growth); over 12,000 custom apps were created in Q1 using Sidekick; nearly 50% of Shopify Flows generated in Q1 were built with Sidekick; Theme edits grew over 1,000% in a single quarter.
AI-Driven Traffic and Orders
AI‑driven traffic to Shopify stores grew 8x year‑over‑year and orders from AI‑powered searches increased nearly 13x year‑over‑year; new buyer orders from AI searches occur at nearly twice the rate of other channels.
Catalog Advantage and Conversion
Shopify catalog now structures over 1 billion products with clean attributes and real‑time inventory; traffic from catalog‑powered AI searches converts 2x more than traffic from general AI searches.
Campaigns and Demand Creation
The number of merchants with a live Campaign was up 3x year‑over‑year; for some smaller merchants, Campaigns contributes up to 25% of total GMV.
Shop App Momentum
Shop App GMV grew 70% year‑over‑year; monthly active users grew over 40% and unique buyers purchasing directly on Shop grew over 50% year‑over‑year.
Payments and Checkout Growth
Shopify Payments processed $67 billion of GMV in Q1, up 41% YoY and representing 67% penetration (up 3 points YoY); Shop Pay processed $35 billion GMV, up 59% YoY, with >70% growth outside the U.S.
Broad-Based GMV and Segment Strength
GMV growth was broad across merchant size bands and regions: Europe GMV up 48% (35% cc); offline GMV up 33% with 50% location growth for merchants operating 20+ stores; B2B GMV grew 80%.
Profitability and Operating Leverage
Total gross profit grew 32% YoY and has compounded at a 29% CAGR over the past three years; operating expenses were $1.2 billion (37% of revenue), a 4‑point improvement year‑over‑year; Q2 guidance expects OpEx of 35–36% of revenue and mid‑teens free cash flow margins.
Enterprise and Large Merchant Expansion
The number of merchants doing $100M+ annual GMV on Shopify has nearly doubled in two years; notable enterprise wins included LVMH, Mulberry, BevMo!, Orvis, Lands' End and more.
Merchant Success Case
Example of platform-led outcomes: Groons launched on Shopify in 2023 and was acquired by Unilever for over $1 billion in just over two years, illustrating Shopify's ability to scale merchants.
Product Velocity and Internal AI Efficiency
Shopify shipped over 300 new products and features last year while keeping headcount flat; internal AI usage has materially increased engineering and employee output (Harley noted AI writes a significant portion of code).