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Soho House & Co (SHCO)
NYSE:SHCO
US Market

Soho House & Co (SHCO) Technical Analysis

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85 Followers

Technical Sentiment

Overall Consensus
Sell
6Bullish
4Neutral
12Bearish
Technical Analysis Consensus
Buy
4Bullish
4Neutral
2Bearish
Moving Average Consensus
Strong Sell
2Bullish
0Neutral
10Bearish
Soho House & Co’s (SHCO) Moving Averages Convergence Divergence (MACD) indicator is -0.24, suggesting Soho House & Co is a Buy.
Soho House & Co’s (SHCO) 20-Day exponential moving average is 8.53, while Soho House & Co’s (SHCO) share price is $7.78, making it a Sell.
Soho House & Co’s (SHCO) 50-Day exponential moving average is 8.69, while Soho House & Co’s (SHCO) share price is $7.78, making it a Sell.

Soho House & Co (SHCO) Pivot Points

Jan 15, 2026, 11:06 AM
Name
S3
S2
S1
Pivot Points
R1
R2
R3
Classic
7.43
7.53
7.72
7.82
8.01
8.11
8.30
Fibonacci
7.53
7.64
7.71
7.82
7.93
8.00
8.11
Pivot points are a technical analysis tool used by traders to identify potential support and resistance levels in financial markets. Pivot points are calculated based on the previous day's high, low, and close prices, and are used to help traders identify levels at which the price may reverse or continue to trend.

Soho House & Co (SHCO) Moving Averages

Jan 15, 2026, 11:06 AM
Period
Simple
Exponential
MA5
7.92Sell
8.04Sell
MA10
8.44Sell
8.29Sell
MA20
8.70Sell
8.53Sell
MA50
8.79Sell
8.69Sell
MA100
8.82Sell
8.53Sell
MA200
7.69Buy
7.87Buy
Soho House & Co’s (SHCO) 10-Day exponential moving average is 8.29, while Soho House & Co’s (SHCO) share price is $7.78, making it a Sell.
Soho House & Co’s (SHCO) 100-Day exponential moving average is 8.53, while Soho House & Co’s (SHCO) share price is $7.78, making it a Sell.
Soho House & Co’s (SHCO) stock price is $7.78 and Soho House & Co’s (SHCO) 50-day simple moving average is 8.79, creating a Sell signal.
Soho House & Co’s (SHCO) stock price is $7.78 and Soho House & Co’s (SHCO) 100-day simple moving average is 8.82, creating a Sell signal.
Soho House & Co’s (SHCO) stock price is $7.78 and Soho House & Co’s (SHCO) 200-day simple moving average is 7.69, creating a Buy signal.

Soho House & Co (SHCO) Technical Indicators

Jan 15, 2026, 11:06 AM
Name
Value
Implied Action
RSI (14)
17.91
Buy
STOCH (9,6)
45.42
Neutral
STOCHRSI (14)
45.42
Neutral
MACD (12,26)
-0.24
Buy
ADX (14)
43.24
Neutral
Williams %R
-51.96
Buy
CCI (14)
-126.50
Buy
ATR (14)
0.18
-
Ultimate Oscillator
56.36
Neutral
ROC
-11.61
Sell
Soho House & Co’s (SHCO) Relative Strength Index (RSI) is 17.91, creating a Buy signal.
Soho House & Co’s (SHCO) Trend Strength Indicator (ADX) is 43.24, creating a Neutral signal.
Soho House & Co’s (SHCO) Commodity Channel Index (CCI) is -126.50, creating a Buy signal.
Soho House & Co’s (SHCO) Price Rate of Change (ROC) is -11.61, creating a Sell signal.

FAQ

Is SHCO a Buy, Hold, or Sell?
Based on SHCO’s technical indicators, SHCO is a Sell.
    What is SHCO’s RSI (14)?
    SHCO’s RSI (14) is 17.91, which suggests SHCO is a Buy.
      What is SHCO’s MACD?
      SHCO’s MACD is -0.24, which suggests SHCO is a Buy.
        What is SHCO’s 5-day moving average?
        SHCO’s 5-day moving average is 7.92, which suggests SHCO is a Sell.
          What is SHCO’s 20-day moving average?
          SHCO 20-day moving average is 8.70, which suggests SHCO is a Sell.
            What is SHCO’s 50-day moving average?
            SHCO’s 50-day moving average is 8.79, which suggests SHCO is a Sell.
              What is SHCO’s 200-day moving average?
              SHCO’s 200-day moving average is 7.69, which suggests SHCO is a Buy.
                What is SHCO’s Williams % R (14)?
                SHCO’s Williams % R (14) is -51.96, which suggests SHCO is a Buy.
                  What is SHCO’s CCI (14)?
                  SHCO’s CCI (14) is -126.50, which suggests SHCO is a Buy.