Company DescriptionStitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
How the Company Makes MoneyStitch Fix generates revenue primarily through the sale of clothing and accessories that are sent to clients. The company operates on a subscription-free model, where customers pay a styling fee for each curated 'Fix' delivery, which can be applied as a credit towards any items they choose to purchase. Stitch Fix also earns revenue through direct purchases from its online shop, where clients can buy items without receiving a curated box. The company's earnings are further supported by its proprietary algorithms and data analytics, which enhance customer satisfaction and increase purchase rates by improving the accuracy of personalized recommendations. Additionally, partnerships with various clothing and accessory brands enable Stitch Fix to offer a wide range of products, contributing to its revenue streams.