Sustainability LeadershipSubstantial cuts in Scope 1/2 emissions and external recognition create a durable competitive edge as customers and regulators favor low-carbon suppliers. This supports premium positioning, long-term contract wins, and lowers transition risk versus peers, underpinning sustainable demand and lower cost of compliance.
Value-creation Program And PipelineCompleted and pipeline value-creation initiatives with quantified impacts show disciplined operational improvement and clear owners. Realized savings of ~EUR900m plus a EUR500–700m pipeline materially bolster margin durability and provide a structural route to reach stated EBIT and deleveraging targets over the medium term.
Oulu Capacity Investment (long-term Growth)Oulu represents a strategic capacity build that, once fully ramped, materially expands consumer board sales by ~EUR800m annually. Though it depressed near-term EBIT, the unit's long-term scale supports revenue diversification, product availability and margin recovery once ramp-up and efficiency gains are realized by 2027.