Quarterly Revenue Growth
Q1 2026 constant currency revenue growth of 4%, with March materially stronger after a soft start to the year.
Assortment Expansion and Customer Response
Spring/Summer launch featured >135,000 styles (+35% styles vs SS25); customers bought 40% more style variations and the company added >100 new brands in Q1 (examples: Birkenstock, Hunter, Peugeot), with a plan to add >200 new brands during 2026.
Improved Profitability and Raised Margin Guidance
Adjusted EBIT margin increased slightly year-over-year despite FX headwinds; full-year adjusted EBIT margin guidance raised by 30 basis points to a range of 5.6%–6.8%.
Updated Revenue Outlook
Full-year revenue guidance confirmed at 3%–8% constant currency growth and management views the higher end of the range as more likely given the strong start.
AI-Driven Efficiency and Commercial Impact
AI now handles 40% of customer service inquiries, removed 20% of manual workload in product categorization, increased warehouse effective capacity by 5%–10%, improved recommendation click-through rate from 1.5% to 5%, and Virtual Shopping Assistant users convert 130% better than non-users.
Stronger Brand/Platform Performance
Boozt (premium site) grew 6% constant currency while Booztlet declined; Nordics performance notable with Norway growing 13% and stable growth in Denmark and Sweden.
Inventory Quality and Turnover Improvement
Inventory described as 'clean and healthy' with quarterly inventory turnover improving to 0.4, supporting plans to ramp buys for H2 acceleration.
Solid cash generation and shareholder returns
Last 12 months' free cash flow of SEK 754 million, quarter-end cash position SEK 239 million, Q1 share repurchases SEK 97 million, and initiation of a new SEK 200 million buyback program.