Loyalty Program Success
The Loyalty 2.0 program has exceeded expectations, with 150,000 sign-ups per four-week period and increased transaction frequency among members. Over 400,000 previously lapsed members have reengaged, and loyalty members spend more than non-loyalty members.
Improved Guest Satisfaction
Overall OSAT scores have improved by over 13 points, reaching the highest levels since at least 2016 and surpassing industry averages.
Positive Comparable Restaurant Revenue
Comparable restaurant revenue increased by 0.6%, aligning with industry benchmarks and showing sequential improvement in guest traffic throughout 2024.
Marketing and Promotions Efficiency
The company has successfully implemented strategic marketing and promotional offers, including appointment dining, which have driven guest traffic and trial.