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Rollins (ROL)
NYSE:ROL
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Rollins (ROL) AI Stock Analysis

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ROL

Rollins

(NYSE:ROL)

Rating:80Outperform
Price Target:
$67.00
▲(16.68% Upside)
Rollins' strong financial performance and positive earnings call sentiment are the most significant factors contributing to its high score. The company's robust revenue growth, efficient operations, and strategic acquisitions support a promising outlook. However, high valuation metrics and margin pressures present notable risks.
Positive Factors
Earnings
Rollins reported robust Q2 results that were broadly in line with expectations, with sales and EBITDA each approximately 1% ahead of consensus and EPS in line.
Growth Strategy
Management's optimism for 2025, with organic growth in the range of 7% to 8%, is driven by the strength of core pest control markets, its recession-resilient business model, and operational execution by its teams.
Negative Factors
Margin Pressure
Incremental EBITDA margins were just under 20% in Q2, under the company’s 30% target for the fifth straight quarter and seventh out of the last eight.
Supply Chain and Regulatory Risks
There is some risk to consensus EBITDA/EPS estimates due to supply chain disruptions, geopolitical instability, shifting consumer preferences, economic downturn, acquisition integration, and regulatory, labor, and environmental challenges.

Rollins (ROL) vs. SPDR S&P 500 ETF (SPY)

Rollins Business Overview & Revenue Model

Company DescriptionRollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties protecting from common pests, including rodents, insects, and wildlife. It also provides workplace pest control solutions for customers across various end markets, such as healthcare, foodservice, and logistics. In addition, the company offers traditional and baiting termite protection, as well as ancillary services. It serves clients directly, as well as through franchisee operations. Rollins, Inc. was incorporated in 1948 and is headquartered in Atlanta, Georgia.
How the Company Makes MoneyRollins generates revenue primarily through its pest control services, which are provided on a subscription basis and include both one-time treatments and ongoing maintenance contracts. The company earns money from residential customers through a series of service plans that typically require annual contracts, ensuring a steady revenue stream. Additionally, Rollins services commercial clients, which can include restaurants, hotels, and other businesses that require regular pest control services. The company also sells pest control products, including insecticides and traps, which contribute to its revenue. Strategic partnerships with local franchises and third-party service providers enhance its reach and service capabilities, further driving revenue growth. Rollins benefits from a strong brand reputation and an established customer base, which supports consistent financial performance.

Rollins Earnings Call Summary

Earnings Call Date:Jul 23, 2025
(Q2-2025)
|
% Change Since: 4.40%|
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Positive
The earnings call reflects a positive outlook for Rollins, with strong revenue growth across all major service lines and successful integration of the Saela acquisition. Cash flow improvements and record sales achievements further highlight the company's robust performance. However, margin pressures due to insurance claims and increased SG&A costs present challenges. Despite these challenges, the overall sentiment remains positive, driven by robust growth and strategic initiatives.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Rollins delivered total revenue growth of 12.1% year-over-year and organic growth of 7.3%. Double-digit growth was seen across all major service lines: residential revenues increased by 11.6%, commercial pest control rose by 11.4%, and termite and ancillary services increased by 13.9%.
Successful Saela Acquisition
The integration of Saela, acquired in April, has exceeded expectations, contributing positively to revenue and margin profiles with double-digit growth versus the prior year.
Improved Cash Flow
Operating cash flow increased by 21% in the quarter, reaching $175 million. Free cash flow was also up by over 23% compared to the same period last year.
Promising Commercial Segment Performance
Orkin Commercial delivered double-digit recurring growth, attributed to strategic resource additions, and remains the highest retention business among service lines.
Record Sales Achievements
June saw the achievement of daily sales records, driven by effective marketing adjustments and higher quality lead generation.
Negative Updates
Margin Pressures
Gross margin decreased by 20 basis points year-over-year to 53.8%, primarily due to insurance claims and fewer vehicle gains compared to the previous year.
Increased SG&A Costs
SG&A costs as a percentage of revenue increased by 40 basis points, driven by headwinds in insurance and claims.
Legacy Auto Claims Impact
An adjustment of approximately $6 million was made to reserves due to developments in legacy auto claim cases, impacting incremental margins.
Company Guidance
During the Rollins, Inc. Second Quarter 2025 Earnings Conference Call, the company provided robust guidance and detailed performance metrics, highlighting a 12.1% increase in total revenue and a 7.3% organic growth. The Saela acquisition was noted as a significant contributor, exceeding expectations and enhancing Rollins' competitive advantages. The company reported gross margins of 53.8%, a GAAP earnings per share of $0.29, and an adjusted earnings per share of $0.30. Operating cash flow increased by 21%, while free cash flow was up by 23% year-over-year. Rollins expects continued organic growth of 7% to 8% and M&A growth of 3% to 4% for the year, with a cash flow conversion rate exceeding 100%. The company also emphasized operational efficiency, despite margin headwinds from insurance claims and reduced vehicle gains, while achieving improvements in employee retention and leveraging sales and marketing expenses.

Rollins Financial Statement Overview

Summary
Rollins demonstrates commendable financial health with strong revenue and profit growth, efficient operations, and a stable balance sheet. The company's ability to generate strong cash flows underpins its capacity for sustained growth and strategic investments.
Income Statement
85
Very Positive
Rollins demonstrates strong revenue and profit growth, with a TTM revenue growth rate of 5.37% and consistent net profit margins. The company's gross profit margin stands at 51.80% TTM, indicating efficient cost management. Stable EBIT and EBITDA margins highlight operational efficiency.
Balance Sheet
78
Positive
The balance sheet is robust, with a debt-to-equity ratio of 0.67 TTM, indicating prudent leverage. The equity ratio of 45.39% reflects a solid equity base, supporting financial stability. However, the ROE of 33.89% suggests effective use of equity to generate profits.
Cash Flow
82
Very Positive
Cash flow performance is strong, with a healthy free cash flow to net income ratio of 1.29 TTM. The operating cash flow to net income ratio of 1.34 indicates excellent cash conversion, and free cash flow growth of 8.87% supports ongoing capital investments.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.57B3.39B3.07B2.70B2.42B2.16B
Gross Profit1.85B1.79B1.60B1.39B1.26B1.11B
EBITDA803.87M771.13M705.06M584.71M534.19M447.13M
Net Income489.32M466.38M434.96M368.60M356.56M266.76M
Balance Sheet
Total Assets3.18B2.82B2.60B2.12B2.02B1.85B
Cash, Cash Equivalents and Short-Term Investments123.03M89.63M103.83M95.35M105.30M98.48M
Total Debt967.18M812.53M816.35M336.33M402.76M417.14M
Total Liabilities1.74B1.49B1.44B854.83M910.32M904.54M
Stockholders Equity1.44B1.33B1.16B1.27B1.11B941.36M
Cash Flow
Free Cash Flow631.56M580.08M495.90M435.30M374.61M412.56M
Operating Cash Flow657.12M607.65M528.37M465.93M401.81M435.79M
Investing Cash Flow-345.70M-176.23M-372.89M-134.14M-98.97M-162.40M
Financing Cash Flow-295.39M-440.71M-149.42M-336.02M-290.16M-281.27M

Rollins Technical Analysis

Technical Analysis Sentiment
Positive
Last Price57.42
Price Trends
50DMA
56.69
Positive
100DMA
55.95
Positive
200DMA
52.44
Positive
Market Momentum
MACD
0.49
Positive
RSI
51.58
Neutral
STOCH
33.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ROL, the sentiment is Positive. The current price of 57.42 is above the 20-day moving average (MA) of 57.33, above the 50-day MA of 56.69, and above the 200-day MA of 52.44, indicating a bullish trend. The MACD of 0.49 indicates Positive momentum. The RSI at 51.58 is Neutral, neither overbought nor oversold. The STOCH value of 33.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ROL.

Rollins Risk Analysis

Rollins disclosed 1 risk factors in its most recent earnings report. Rollins reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rollins Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$28.05B57.3136.52%1.15%10.38%6.62%
73
Outperform
$4.30B17.44109.83%8.56%31.87%
61
Neutral
$17.22B11.49-5.97%3.08%1.37%-15.54%
40
Neutral
$4.40M-11.87%-11.14%98.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ROL
Rollins
57.42
8.96
18.49%
FTDR
frontdoor
59.07
12.44
26.68%
EJH
E-Home Household Service Holdings
1.38
-50.72
-97.35%

Rollins Corporate Events

Executive/Board ChangesShareholder Meetings
Rollins Elects Directors at 2025 Annual Meeting
Neutral
Apr 24, 2025

On April 22, 2025, Rollins held its 2025 Annual Meeting of Shareholders where key decisions were made to shape its future governance and financial oversight. Shareholders elected five director nominees to serve until the 2026 Annual Meeting and ratified Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, indicating continued confidence in the company’s leadership and financial management.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 26, 2025