Growth in Social and Streaming Revenue
Social and streaming revenue experienced over 30% growth versus Q2 of 2024, with the percentage of QxH revenue from these platforms approaching double digits.
Successful TikTok Shop Integration
Over 100,000 new customers were acquired through TikTok shop, and the TikTok Shop Super Brand Day was the highest viewed and most engaged QVC-hosted live stream to date.
Cost-Cutting and Strategic Milestones
Completion of HSN's operations transition to Studio Park, resulting in cost reductions and advancing the WIN growth strategy. Organizational changes led to favorable impacts on expenses.
Debt Reduction and Financial Flexibility
QVC Group reduced net debt by over $1.5 billion since the end of 2021, creating more flexibility for transformation.
Positive Customer Engagement Metrics
Streaming monthly active users grew over 80%, and streaming minutes watched increased by 25% in the quarter.