Strong International Growth
International comparable sales were up 2% year-over-year in Q4 2024, with significant growth in key markets like the Middle East, showing a 20% increase, and strong performance in Latin America with high single-digit to low double-digit growth.
Successful Marketing Initiatives
The 'Meet the Makers' campaign launched successfully, focusing on the quality and craftsmanship of Papa John's pizzas. The company invested $4 million in incremental marketing in Q4 and plans up to $25 million more in 2025.
Loyalty Program Enhancements
Revamped loyalty program led to increased engagement, with 50% of loyalty orders now redeeming Papa Dough, up from 21% a year ago.
Record New Restaurant Openings
Opened more than 300 new restaurants globally in 2024, including the 6,000th restaurant, marking an important growth milestone. Significant cost reductions were achieved in building new company-owned restaurants.