Consistent Double‑Digit Growth Across Key KPIs
New business profit (NBP) grew 12% in 2025; adjusted operating profit after tax per share also grew 12%. Management guided to double‑digit growth across key financial KPIs for 2026 and reaffirmed the 2027 financial objectives.
Strong Capital Generation and OFSG Inflection
Gross OFSG increased 15% year‑on‑year and net OFSG rose 22%, described as an inflection point on the path to the 2027 OFSG objective.
Improved Shareholder Returns and Capital Actions
Dividend per share increased 15% in 2025 with guidance of >10% DPS growth p.a. from 2025–2027. Announced additional capital returns: $500m this year, $600m expected in 2027, $1.2bn buyback launched (to complete by end‑2026), and plans to return $7bn+ of capital to shareholders between 2024–2027. IPO net proceeds ($1.4bn) to be returned (half this year, half next).
Stronger Embedded Value and Financial Strength
Return on embedded value increased to 15%. S&P upgraded Prudential’s financial strength rating to AA. Free surplus ratio ended the year at 221% (204% excluding IPO net proceeds), broadly consistent with the stated operating range (175%–200%).
Bancassurance Momentum and Mix Improvement
Bancassurance new business profit crossed $1 billion, representing ≈95% of the lower end of the 2027 bancassurance NBP objective. Management highlighted bancassurance as an outstanding channel in 2025 and a key driver of growth.
Margin and Productivity Gains
NBP margin expanded by 2 percentage points to 42%. Agency productivity (NBP per active agent) improved around 15% year‑on‑year, and Prudential delivered double‑digit NBP growth in every quarter of 2025.
Strategic Execution Milestones
Completed IPO of Indian asset management company and increased holding in Malaysian conventional business to 70%. Reported 18% CAGR in NBP from 2022–2025 and ongoing investments in technology, analytics and AI to support distribution and service.
Planned Completion of Capability Investment
Company intends to largely complete the capability investment program in 2026 with a planned spend of $300–$350 million in 2026 and expects minimal material capability spend in 2027.