Strong Revenue Growth and IM8 Contribution
Total continuing operations revenue of $36.0M in Q1 2026, up ~333% year-over-year. IM8 contributed $33.8M (nearly 6x YoY) and was the primary driver of growth.
Rapid Gross Profit and Margin Expansion
Gross profit grew to $23.3M, up ~315% YoY. IM8 consolidated gross margin expanded to ~64% with an approximate 400 basis point improvement sequentially, driven by scale manufacturing efficiencies, favorable mix toward subscriptions/high-margin SKUs, packaging and fulfillment improvements.
Subscriber and Consumption Momentum
Active subscribers grew to ~82,000. Servings delivered increased 28% sequentially to 8.8 million in the quarter, and 93% of IM8 revenue came from subscriptions, demonstrating recurring consumption rather than one-time orders.
Improving Unit Economics and AOV
New customer average order value rose from ~$110 (FY2025 baseline) to $157 in Q4 2025 and to $240 in Q1 2026 — a ~53% sequential increase. New customer subscription rate remained strong at ~79%.
Fastening Cohort Economics and LTV Trajectory
January 2026 cohort generated $587 cumulative revenue per customer in 4 months (versus a Jan 2025 cohort taking 12 months to reach $549). Management projects current cohorts trending toward an implied 12-month LTR of $900–$1,100 versus $571 for mature cohorts; 81% of 12-order cumulative revenue in mature cohorts is repeat purchases.
Outlook Raise and Near-Term Guidance
Management raised full-year IM8 revenue guidance to $190M–$210M (up from prior range $180M–$200M). Q2 guidance called for ~33% sequential IM8 revenue growth (management cited Q2 IM8 contribution implying strong sequential momentum).
Substantial Financial Liquidity from Bitcoin Sale and Cash Position
Company held $56M cash at quarter-end and sold 510 BTC for $41.3M, bringing estimated cash to ~$91.3M and combined financial resources (cash + investments) to ~ $147M. No debt on the balance sheet.
Strategic Growth Assets and Product Roadmap
Completed global rollout of quarterly subscriptions (material AOV/retention uplift). Management announced three planned Q4 product launches (hydration, creatine, kids gummies) targeted to large, fast-growing categories and expected to attach into an 80k+ subscriber base as upside to guidance.
Brand Moats — Athlete Equity, Science, AI Marketing
Unique athlete equity partnerships (e.g., Beckham co-founder, Aryna Sabalenka, Giannis, Inter Miami) aligned with equity stakes; RCTs underway (gut health and longevity) and completed RCT on flagship product; AI-driven creative engine expanded from ~50 ads to ~3,000 live Meta ads, enabling faster creative iteration and scaling.