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Wirtualna Polska Holding SA (PL:WPL)
:WPL
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Wirtualna Polska Holding SA (WPL) AI Stock Analysis

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PL:WPL

Wirtualna Polska Holding SA

(WPL)

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Rating:60Neutral
Price Target:
zł68.00
▲(4.13% Upside)
Action:N/A
Date:09/16/25
The score is driven by stable revenue growth, strong cash generation, and manageable leverage, but is constrained by a marked decline in gross and operating margins and the absence of technical or recent event-driven catalysts. Valuation is fair but not notably attractive relative to historical or peer benchmarks.
Positive Factors
Revenue Growth
Consistent revenue growth indicates a strong market position and effective business model, supporting long-term business sustainability.
Negative Factors
Declining Profit Margins
Declining profit margins suggest challenges in cost management, which could impact long-term profitability if not addressed.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Consistent revenue growth indicates a strong market position and effective business model, supporting long-term business sustainability.
Read all positive factors

Wirtualna Polska Holding SA (WPL) vs. SPDR S&P 500 ETF (SPY)

Wirtualna Polska Holding SA Business Overview & Revenue Model

Company Description
Wirtualna Polska Holding S.A., founded in Warsaw, Poland in 2012, is a prominent force in the nation's media, advertising, and e-commerce sectors. The company operates through its Online and TV divisions, offering an extensive and diverse array of...
How the Company Makes Money
Wirtualna Polska generates revenue through multiple streams, with its primary sources being digital advertising, subscription services, and e-commerce activities. The company earns a significant portion of its income from advertising by providing ...

Wirtualna Polska Holding SA Financial Statement Overview

Summary
Wirtualna Polska Holding SA shows solid revenue and cash flow growth, robust free cash flow conversion, and a healthy ROE, but faces material risk from sharply contracting gross and EBIT margins. Improved leverage and resilient profit-to-cash metrics slightly offset pressure from margin compression.
Income Statement
67
Positive
Balance Sheet
62
Positive
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Mar 2024Dec 2022Dec 2021
Income Statement
Total Revenue2.40B2.21B1.57B1.44B1.08B872.24M
Gross Profit803.32M347.93M326.88M947.10M972.86M782.30M
EBITDA549.11M569.01M448.12M438.95M369.19M329.97M
Net Income-61.00M-34.12M155.88M155.75M170.53M182.70M
Balance Sheet
Total Assets4.17B3.90B2.29B2.09B2.01B1.26B
Cash, Cash Equivalents and Short-Term Investments447.53M416.32M269.17M252.42M192.47M135.36M
Total Debt1.86B1.88B766.27M781.28M736.69M297.07M
Total Liabilities3.24B2.98B1.28B1.17B1.09B519.63M
Stockholders Equity872.54M872.27M969.23M880.73M870.03M728.74M
Cash Flow
Free Cash Flow259.46M265.74M302.80M260.28M168.70M166.71M
Operating Cash Flow319.96M292.50M377.77M383.98M265.77M244.69M
Investing Cash Flow-1.12B-1.13B-198.63M-225.86M-576.44M-114.29M
Financing Cash Flow827.25M1.01B-161.15M-99.67M358.97M-184.28M

Wirtualna Polska Holding SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price65.30
Price Trends
50DMA
58.17
Positive
100DMA
56.83
Positive
200DMA
57.17
Positive
Market Momentum
MACD
1.99
Negative
RSI
76.83
Negative
STOCH
91.11
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PL:WPL, the sentiment is Positive. The current price of 65.3 is above the 20-day moving average (MA) of 59.79, above the 50-day MA of 58.17, and above the 200-day MA of 57.17, indicating a bullish trend. The MACD of 1.99 indicates Negative momentum. The RSI at 76.83 is Negative, neither overbought nor oversold. The STOCH value of 91.11 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PL:WPL.

Wirtualna Polska Holding SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
zł2.81B30.6022.84%1.59%-3.80%11.18%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
zł1.91B-31.27-6.67%3.72%50.70%-140.64%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PL:WPL
Wirtualna Polska Holding SA
65.20
-7.73
-10.60%
PL:ABS
Asseco Business Solutions SA
86.60
0.03
0.03%
PL:ABE
AB Spolka Akcyjna
139.60
47.60
51.74%
PL:SGN
Sygnity S.A.
72.00
-39.00
-35.14%
PL:CBF
R22 Spolka Akcyjna
198.60
24.89
14.33%
PL:VRC
Vercom SA
135.60
15.78
13.17%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 16, 2025