Strong Subscriber Growth
Added 1,400,000 net new digital subscribers in 2025, bringing total digital subscribers to 12,800,000; added 450,000 net new digital subscribers in Q4 alone, supporting funnel expansion and cross-product engagement.
Digital Revenue Milestone
Generated more than $2.0 billion in total digital revenues for the first time in 2025, driven by increases in subscription revenue and digital advertising.
Digital Subscription Performance and ARPU
Digital-only subscription revenues grew ~14% in Q4 to $382 million; total subscription revenues grew ~9% in Q4 to $510 million. Total digital-only ARPU increased to $9.72, aided by promotional step-ups and selected price increases.
Robust Advertising Growth
Digital advertising revenue rose ~25% in Q4 to $147 million and grew ~20% for the full year, reflecting stronger marketer demand, new ad supply and better ad product performance.
Operating Profit and Margin Expansion
Adjusted Operating Profit (AOP) grew ~21% in 2025 to $550 million with AOP margin expanding ~190 basis points to 19.5% for the full year. Q4 AOP grew ~13% to ~$192 million with margin of ~24% (+50 bps).
Strong Free Cash Flow and Capital Returns
Generated approximately $551 million of free cash flow in 2025. Returned ~$275 million to shareholders (about $165 million in repurchases and ~$110 million in dividends) and raised the quarterly dividend from $0.18 to $0.23. $350 million remains on repurchase authorization.
Portfolio Diversification and Product Momentum
Multiple non-news products (The Athletic, Games, Cooking, Wirecutter) contributed to subscriber additions and ad growth; family plan rollout is performing well as a monetized 'carrot' approach to sharing and retention.
Positive 2026 Guidance
Company expects another year of subscriber growth, revenue growth, AOP growth, margin expansion and strong free cash flow. Q1 guidance: digital-only subscription revenues +14% to +17%; total subscription revenues +9% to +11%; digital advertising high-teens to low-20s growth; adjusted operating costs +8% to +9%.