Increase in Gross Margin
2024 gross margin closed at 36.3%, improving by 2 percentage points versus 2023 (34.3%) and 29.7% in 2019.
Growth in Directly Operated Store Revenue
Directly operated store revenue reported EUR70.1 million, up 4% versus 2023 and 18% versus 2019.
Successful Branded Sales Strategy
Branded sales reached EUR289 million, representing 93% of total sales, an increase from 80% in 2019.
Restructuring and Cost Management
Reduction of 1,141 people over three years, focusing on enhancing marketing and retail competencies.
Effective Production Reallocation
Relocation of production from Shanghai to Quanjiao in China, and Natuzzi Edition production for North America moved to Europe.