Market DiversificationThe quarter is viewed as resilient given the backdrop, with a constructive long-term outlook supported by strong brand equity, global diversification, and continued category expansion.
Net Sales GrowthNet sales increased by 12% organically, reflecting continued momentum in the Sports category and resilience despite tariff-related headwinds.
Sales PerformanceMIPS delivered a strong 4Q24 report, with net sales of SEK 144m, +58% y-o-y and +52% organically.