Company DescriptionMovado Group, Inc. designs, sources, markets, and distributes watches worldwide. The company operates in two segments, Watch and Accessory Brands, and Company Stores. It offers its watches under the Movado, Concord, Ebel, Olivia Burton, and MVMT brands, as well as licensed brands, such as Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, Calvin Klein, and Scuderia Ferrari. The company also provides after-sales and shipping services. Its customers include jewelry store chains, department stores, independent regional jewelers, network of independent distributors, online marketplaces, licensors' retail stores, and third-party e-commerce retailers. The company also sells directly to consumers through its e-commerce platforms. As of January 31, 2022, it operated 51 retail outlet locations. The company was formerly known as North American Watch Corporation and changed its name to Movado Group, Inc. in 1996. Movado Group, Inc. was founded in 1961 and is based in Paramus, New Jersey.
How the Company Makes MoneyMovado Group primarily makes money by selling watches and related accessories through two main go-to-market channels: (1) Wholesale and (2) Direct-to-Consumer (DTC). In wholesale, Movado sells finished products in bulk to third-party retailers (such as jewelry stores, department stores, and specialty watch/fashion retailers) and to international distributors; revenue is recognized from product sales, and profitability depends on brand demand, retailer orders, product mix, and discounting/returns allowances. In DTC, the company sells directly to end consumers via its owned e-commerce sites and company-operated stores/outlets, capturing retail margin but also bearing the costs of retail operations, digital marketing, fulfillment, and customer service. A significant contributor to revenue is licensed-brand watch programs: Movado enters into trademark licensing arrangements with certain fashion/luxury brand owners that allow Movado to design, manufacture/source, market, and sell watches under those brand names; Movado earns revenue from product sales while paying royalties and complying with brand standards, making the strength and renewal of these licenses important to earnings. Key factors affecting how Movado earns include consumer demand for discretionary accessories, the success of new product launches and brand marketing, retailer inventory cycles, pricing and promotional activity, foreign currency movements (given international sales), supply chain sourcing costs, and the performance of its owned brands versus licensed brands. Specific named partnerships beyond its brand licensing relationships: null.