Record-Breaking Revenue and Growth
Milbon recorded JPY 24.526 billion in consolidated net sales, a year-on-year increase of 8.0%, surpassing the forecast by 2.3%.
Strong Performance in Japan and Overseas
Japan's net sales grew by 6.9% year-on-year, while overseas sales grew by 11.4%, driven by South Korea and the U.S.
Improvement in Gross Profit Margin
Gross profit margin showed a recovery trend from Q1 to Q2, driven by higher sales and cost containment efforts.
Successful High-End Product Launches
Aujua's Presedia and Elujuda's Frizz Fixer performed well, highlighting Milbon's R&D capabilities.
Milbon's Smart Salon and E-commerce Initiatives
Milbon:iD is on track to reach 1 million users, and Smart Salon locations increased from 23 to 44 within six months.
Significant Growth in North America
The U.S. market saw strong growth in hair care products, with Sophistone boosting brand awareness.