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Macy's (M)
NYSE:M
M Analyst Ratings
Hold
2 Buy
9 Hold
1 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
M Stock 12 Month Forecast
Average Price Target
$12.23
▼(-4.30%Downside)
| Highest Price Target$14.50 | Average Price Target$12.23 | Lowest Price Target$6.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TipRanks
$13.5
Buy
5.63%
Upside
Reiterated
07/22/25
Macy's overall score reflects strong valuation and positive earnings call sentiment, despite financial performance challenges. The technical analysis supports a stable outlook with slight bullish tendencies. The company's strategic focus on luxury and inventory management is a positive, but declining profitability and external pressures remain concerns.
Goldman Sachs
$13
Hold
1.72%
Upside
Reiterated
07/21/25
Benchmark Co.
―
Buy
―
Initiated
07/21/25
Analysts Offer Insights on Consumer Cyclical Companies: Alibaba (NYSE: BABA) and Macy's (NYSE: M)We have revised down our F1Q26 and FY26 earnings estimates to reflect NT margin pressure stemming from its investment uptick in Instant Retail. While we view this investment ramp-up as initially defensive, aimed at countering JD’s entry and early share gains, we also see several potentially positive strategic implications for BABA: 1) JD’s move has catalysed BABA to reevaluate and reposition its core ecommerce strategy through a more integrated retail ecosystem approach. If executed well, this could yield long-term benefits for BABA’s core commerce growth. 2) BABA’s financial strength gives it the flexibility to scale, adapt, and potentially increase user engagement over time, even if the near- term return on investment remains uncertain.
TD Cowen
$11→$13
Hold
1.72%
Upside
Reiterated
05/30/25
Citi
$11→$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Evercore ISI
$14
Hold
9.55%
Upside
Reiterated
05/29/25
Morgan Stanley
$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Telsey Advisory
$15→$14
Hold
9.55%
Upside
Reiterated
05/29/25
Barclays
$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Jefferies
$17→$14.5
Buy
13.46%
Upside
Reiterated
05/29/25
J.P. Morgan
$13→$12
Hold
-6.10%
Downside
Reiterated
05/28/25
Unknown AnalystArgus Research
Not Ranked
Argus Research
$12
Hold
-6.10%
Downside
Initiated
04/28/25
Barclays initiates Macy’s equal weight $12 target.
Ladenburg Thalmann & Co.
―
Buy
―
Initiated
04/04/25
Gordon Haskett Capital Corporation
$13
Hold
1.72%
Upside
Downgraded
03/06/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TipRanks
$13.5
Buy
5.63%
Upside
Reiterated
07/22/25
Macy's overall score reflects strong valuation and positive earnings call sentiment, despite financial performance challenges. The technical analysis supports a stable outlook with slight bullish tendencies. The company's strategic focus on luxury and inventory management is a positive, but declining profitability and external pressures remain concerns.
Goldman Sachs
$13
Hold
1.72%
Upside
Reiterated
07/21/25
Benchmark Co.
―
Buy
―
Initiated
07/21/25
Analysts Offer Insights on Consumer Cyclical Companies: Alibaba (NYSE: BABA) and Macy's (NYSE: M)We have revised down our F1Q26 and FY26 earnings estimates to reflect NT margin pressure stemming from its investment uptick in Instant Retail. While we view this investment ramp-up as initially defensive, aimed at countering JD’s entry and early share gains, we also see several potentially positive strategic implications for BABA: 1) JD’s move has catalysed BABA to reevaluate and reposition its core ecommerce strategy through a more integrated retail ecosystem approach. If executed well, this could yield long-term benefits for BABA’s core commerce growth. 2) BABA’s financial strength gives it the flexibility to scale, adapt, and potentially increase user engagement over time, even if the near- term return on investment remains uncertain.
TD Cowen
$11→$13
Hold
1.72%
Upside
Reiterated
05/30/25
Citi
$11→$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Evercore ISI
$14
Hold
9.55%
Upside
Reiterated
05/29/25
Morgan Stanley
$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Telsey Advisory
$15→$14
Hold
9.55%
Upside
Reiterated
05/29/25
Barclays
$12
Hold
-6.10%
Downside
Reiterated
05/29/25
Jefferies
$17→$14.5
Buy
13.46%
Upside
Reiterated
05/29/25
J.P. Morgan
$13→$12
Hold
-6.10%
Downside
Reiterated
05/28/25
Unknown AnalystArgus Research
Not Ranked
Argus Research
$12
Hold
-6.10%
Downside
Initiated
04/28/25
Barclays initiates Macy’s equal weight $12 target.
Ladenburg Thalmann & Co.
―
Buy
―
Initiated
04/04/25
Gordon Haskett Capital Corporation
$13
Hold
1.72%
Upside
Downgraded
03/06/25
Best Analysts Covering Macy's
1 Month
xxx
Success Rate
12/19 ratings generated profit
Average Return
+0.40%
reiterated a xxx
rating 10 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 63.16% of your transactions generating a profit, with an average return of +0.40% per trade.
3 Months
xxx
Success Rate
11/19 ratings generated profit
Average Return
-0.38%
reiterated a xxx
rating 10 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 57.89% of your transactions generating a profit, with an average return of -0.38% per trade.
1 Year
2 Years
xxx
Success Rate
14/19 ratings generated profit
Average Return
-7.90%
reiterated a xxx
rating 10 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 73.68% of your transactions generating a profit, with an average return of -7.90% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
M Analyst Recommendation Trends
Rating
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Strong Buy
1
1
0
0
0
Buy
6
5
5
5
11
Hold
12
16
27
21
16
Sell
2
1
1
0
0
Strong Sell
0
0
0
0
2
total
21
23
33
26
29
Each month's total comprises the sum of three months' worth of ratings.
M Financial Forecast
M Stock Forecast FAQ
What is M’s average 12-month price target, according to analysts?
Based on analyst ratings, Macy's’s 12-month average price target is 12.23.
What is M’s upside potential, based on the analysts’ average price target?
Currently there's no upside potential for M, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is M a Buy, Sell or Hold?
Macy's has a consensus rating of Hold which is based on 2 buy ratings, 9 hold ratings and 1 sell ratings.
What is Macy's’s price target?
The average price target for Macy's is 12.23. This is based on 12 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $14.50 ,the lowest forecast is $6.00. The average price target represents -4.30% Decrease from the current price of $12.78.
The highest analyst price target is $14.50 ,the lowest forecast is $6.00. The average price target represents -4.30% Decrease from the current price of $12.78.
What do analysts say about Macy's?
Macy's’s analyst rating consensus is a Hold. This is based on the ratings of 12 Wall Streets Analysts.
How can I buy shares of M?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.