Gross Margin Expansion and Product Margin Improvement
Q4 gross margin expanded 640 basis points year over year to 44.3% (highest Q4 gross margin since 2021). Product margins improved for the fifth consecutive quarter, up 240 basis points in Q4 versus prior year.
Sequential and Quarterly Profitability Momentum
Delivered third consecutive quarter of positive adjusted EBITDA: Q4 adjusted EBITDA was positive $2.6M (adjusted EBITDA margin 4.2%) versus a $3.3M loss in Q4 2024. Full-year adjusted EBITDA improved to negative $1.2M from negative $9.7M in 2024.
Wholesale Channel Acceleration
Wholesale revenue grew 143% year over year in 2025, same-majors revenue up 62% vs. 2024; expansion to nine major retail partners in 2025 (including nationwide Nordstrom placement) and triple-digit, seven-figure wholesale growth.
Cost and Expense Reductions
Operating expenses declined 12% year over year in Q4, including a 13% reduction in fixed costs. General & administrative expenses decreased 15% in Q4 and 16% for the full year, supporting margin and EBITDA improvements.
Assortment and Inventory Rationalization
Footwear and casual apparel SKU count owned down ~17% and inventory on hand down ~39% versus prior year; overall inventory at quarter end $32.4M, down 4.7% year over year, reflecting disciplined inventory management.
Improved Customer / Return Metrics
Return rates improved by 80 basis points from Q3 to Q4. Core return rate within eventwear decreased by more than 5% year over year. Units transacted per new product launched increased 21% YoY in Q4 and is tracking toward a ~50% improvement in Q1 2026 versus Q1 2025.
Strategic Distribution and Tech Initiatives
Completed distribution center consolidation, launched Amazon storefront, expanded key retail partnerships (including Nordstrom and Victoria's Secret), and rolled out technology/UX improvements (return feedback flow, Happy Returns integration, simplified account creation, AI review summaries) to drive engagement and efficiency.