Mytheresa: Strong Top-Line and Margin Expansion
Mytheresa net sales +8.8% YoY in Q2; U.S. net sales +22.9% (U.S. now 23.3% of total). Average order value (LTM) +12% to EUR 824. Gross profit margin expanded +140 bps to 52.3%. Top customer base +13.5% and average spend per top customer (GMV) +12.5%. Adjusted EBITDA margin rose 200 bps to 9.3% with adjusted EBITDA of EUR 22.6m. Inventory down -2.5% YoY.
Group-Level Revenue Growth and Return to Profitability
Group net sales +1.1% reported and +5.7% constant currency in Q2; GMV +0.2% reported and +4.7% cc. For the first time since acquisition, group adjusted EBITDA margin positive at +2%. SG&A cost ratio reduced by 270 bps (from 21.8% to 19.1%). Operating cash flow in the quarter +EUR 118.5m; H1 operating cash burn only -EUR 30m. Cash and cash equivalents EUR 543.6m; total available funds EUR 724.2m.
NET‑A‑PORTER & MR PORTER: Sequential Recovery and Engagement Gains
Combined net sales declined just -1% YoY in Q2 (improved from -10.8% in Q1) and were +6.0% on a constant currency basis. GMV -1.9% reported (cc +4.9%). Average order value (LTM) +13.6% to EUR 861; average spend per 'extremely important people' (EIP) +3.6%. NPS rose to 65.3% (up ~1,200 bps YoY). SG&A ratio improved to 22.7% of GMV (down materially from prior quarter). Adjusted EBITDA nearly broke even at -0.7%, a strong sequential improvement from -6.9% in Q1.
YOOX: Stabilization and Early Turnaround Signals
YOOX net sales improved sequentially though still down YoY: net sales -7.3% YoY (Q1 was -16.6%); GMV -12.1% (improved from -19.3% in Q1). Europe-focused net sales +13.9% YoY. Average order value (LTM) +11.4% to EUR 255; top customer average spend (GMV) +4.1%. NPS rose to 50.2% (from 29.9% YoY). SG&A ratio decreased to 26.9% of GMV (from 29% prior quarter). Adjusted EBITDA improved from -18.1% in Q1 to -6.0% in Q2. Inventory down -8% YoY.
Brand Partnerships, Exclusives and Customer Experiences
Multiple high-impact exclusive capsule launches and money-can't-buy physical experiences across Mytheresa, NET‑A‑PORTER and MR PORTER (e.g., Dolce & Gabbana exclusives, Moncler Grenoble events, Studio Nicholson prelaunchs, Tom Ford/Claridges dinner). These initiatives support desirability, premium full-price selling and customer engagement.
Operational Transformation Progress and Confirmed Medium-Term Targets
Concrete cost and operational actions: warehouse closures, studio and customer care consolidation, IT replatforming on track, layoff programs executed. Management reaffirms medium-term targets: EUR 4.0bn net sales and adjusted EBITDA margin 7%–9% (medium term, FY29/30). Guidance tightened for FY26: GMV/net sales now EUR 2.5–2.7bn (raised low end) and adjusted EBITDA margin narrowed to -1% to +1% (raised low end).