Strong Full-Year Revenue and Profit Growth
Total net revenues increased 43% year-over-year to RMB 49.3 billion for FY2025. GAAP operating profit rose 42% to ~RMB 5.1 billion (operating margin 10.3%). Non-GAAP operating profit increased 43% to ~RMB 5.6 billion (non-GAAP margin 11.5%). Net profit grew 22% to RMB 3.6 billion (net margin 7.3%); non-GAAP net profit up 27% to RMB 4.2 billion (non-GAAP net margin 8.5%).
Quarterly Revenue and GMV Expansion
Q4 total net revenue increased 33% year-over-year to RMB 12.8 billion. Gross merchandise value (GMV) grew 33% year-over-year to RMB 14.8 billion, driven by higher cup volumes and store expansion.
Large-Scale Store Expansion and Milestones
Reached total store count of 31,048 by Q4 (domestic 30,888). Added 1,792 net new stores in China in the quarter. Surpassed 20,000 self-operated stores (20,144 self-operated), becoming the first food & beverage chain in China to do so — reinforcing scale and coverage.
Material Customer and Volume Gains
Added over 110 million new transacting customers during the year, bringing cumulative transacting customers to over 450 million. Annual sales of freshly brewed beverages rose 39% year-over-year to 4.1 billion cups. Average monthly transacting customers grew 26% year-over-year to over 98 million and exceeded 100 million for five consecutive months (June–October).
Improved Cash Position and Cash Generation
Generated ~RMB 565 million in net operating cash in Q4. Year-end total cash position improved to ~RMB 9.0 billion versus RMB 5.9 billion at end-2024, providing flexibility for disciplined expansion.
Product Innovation and Portfolio Diversification
Launched ~30 new freshly brewed beverages and ~12 snack items in Q4; over 140 new product launches in 2025. Expanded non-coffee portfolio such that non-coffee beverages accounted for more than 20% of total cups for FY2025, and introduced origin-focused premium offerings and dark-roast options.
Progress on International Expansion
Overseas store count reached 160 (added 42 net new in Q4). Singapore business (~81 self-operated stores) validated with stable store-level profitability; Malaysia franchise footprint at 70 stores with initial targets met. U.S. expansion in early stages with 9 stores opened as part of a disciplined, long-term strategy.