Revenue Growth - Q4 and Full Year 2025
Total revenue for Q4 2025 was RMB 39.6 billion, up 11.8% year-over-year. Full-year 2025 revenue reached RMB 142.8 billion, up 12.5% year-over-year.
Profitability and Margin Expansion
Adjusted net profit for Q4 was RMB 5.5 billion, up 16.2% year-over-year (adjusted net margin 13.8%). Full-year adjusted net profit was RMB 20.6 billion, up 16.5% year-over-year with an adjusted net margin of 14.5%. Gross profit grew 14.1% in Q4 to RMB 21.8 billion, and gross margin expanded to 55.1% (+1.1 percentage points YoY).
Kling AI: Model Leadership and Commercial Traction
Kling AI achieved Q4 revenue of RMB 314 million. In December 2025 monthly revenue exceeded USD 20 million (ARR ~USD 214 million); management reported Kling ARR exceeded USD 300 million by January and expects Kling AI revenue in 2026 to more than double. Product releases included Kling01, Kling Video 2.6, and Kling AI 3.0 with multimodal audio-visual generation, motion control, and full multimodal input/output.
User Engagement and Scale
Average DAUs on Kuaishou app reached 408 million in Q4 and 410 million for the full year, MAUs reached 741 million, and average daily time spent per DAU was 126 minutes. High-quality content uploads increased >15% YoY and private messaging penetration among mutual followers rose ~3 percentage points YoY.
Online Marketing Services Growth and Product Penetration
Online marketing services revenue for Q4 was RMB 23.6 billion, up 14.5% YoY. UAX placement solutions penetration accounted for nearly 80% of non-e-commerce marketing spending and exceeded 90% penetration among active users. AIGC-driven marketing spending in Q4 reached nearly RMB 4 billion.
E-commerce GMV and Merchant Momentum
E-commerce GMV in Q4 grew 12.9% YoY to RMB 521.8 billion. Active merchant base reached a record high, up 7.3% YoY. Short-video e-commerce GMV growth outpaced overall e-commerce growth; pan-shelf product tools (Super Links/product cards) penetration reached 19.1%.
Operational Efficiency Improvements
Selling & marketing expenses were roughly flat in absolute terms (RMB 11.4 billion) but declined as a percent of revenue to 28.8% from 32.0% year-over-year. Cost of revenues rose 9.2% YoY to RMB 17.7 billion while gross margin improved, indicating efficiency gains.
Strong Cash Position and Shareholder Returns
Cash, time deposits and restricted cash totaled RMB 104.9 billion as of Dec 31, 2025. Net cash from operating activities in Q4 was RMB 7.3 billion. Board recommended final dividend HKD 0.69 per share (~HKD 3 billion) and the company repurchased ~HKD 3.12 billion (~1.32% of outstanding shares).
International Progress
Overseas business achieved steady growth amid complex dynamics. Brazil maintained stable DAUs and time spent per DAU; e-commerce GMV and order volume in Brazil grew YoY and overseas profitability improved significantly.