Same-Store Sales Growth
Identical sales excluding fuel grew 2.4% in Q4 (including ~40 basis point headwind from the Inflation Reduction Act) and 2.9% for the full fiscal year 2025, in line with guidance.
E-commerce Momentum and Scale
Adjusted e-commerce sales increased 20% in Q4, building e-commerce into an approximately $16 billion business with seven consecutive quarters of double-digit growth and profitability expected in 2026 (targeted to be profitable in the first half).
Earnings Strength
Q4 adjusted EPS was $1.28, up 12% year-over-year; full-year adjusted EPS was $4.85, up 9% and at the high end of long-term growth expectations.
Improved Market Share and Customer Metrics
Market share trends improved through 2025 and Kroger delivered positive market share gains in the final period (period 13), the strongest share performance since 2021; customer satisfaction and price perception improved following price investments and service/hours enhancements.
Margin and Productivity Gains
FIFO gross margin rate (excluding fuel and adjustment items) improved ~14 basis points for the full year, driven by sourcing improvements, lower supply chain costs and reduced shrink while still funding price investments.
Strong Cash Generation and Capital Actions
Delivered adjusted free cash flow of $3.9 billion for the year; completed $7.5 billion share repurchase authorization (including $5 billion ASR) and Board approved an additional $2 billion repurchase authorization to be completed in fiscal 2026.
Progress on Strategic Priorities and Innovation
Announced sale of noncore assets (Vitacost), closure of ~50 underperforming Little Clinic locations, completed 29 major store projects in 2025 with plans to increase new store openings by ~30% in 2026, introduced >1,100 new Our Brands items, and elevated a leader to drive AI initiatives.
Alternative Profit Businesses and Media Opportunity
Alternative profit businesses (Media, Kroger Personal Finance, Insights) delivered $1.5 billion in operating profit in 2025; Media is expected to deliver double-digit growth in 2026, leveraging e-commerce data and impressions.