Incremental $600M Investment to Restore Brand Competitiveness
Company announced a $600 million incremental investment (~5.5% of top line) to rebuild brand, commercial and product capabilities; roughly half of the investment targeted at price, product and packaging to improve shelf presence and opening price points.
Market Share Momentum in Key Portfolios
In the last 13 weeks the company flipped to market share growth in its base elevation business (sauces and cream cheese); 70% of revenue in the data elevation portfolio is now gaining market share and the total U.S. portfolio market share has returned to levels seen three years ago.
Clear Phasing and Timing for Investment Impact
Spend expected to ramp in Q2 with meaningful results anticipated in the back half of the year; hiring to bolster commercial capabilities (sales & marketing) planned primarily in Q3/Q4 to support execution and ecommerce/store presence improvements.
Emerging Markets and Canada Driving Growth
Emerging markets (excluding Indonesia) grew close to double digits in 2025 with volume growth; Canadian business continues multi-year growth, representing bright spots to accelerate with the new investment.
Product and Innovation Opportunities Identified
Management highlighted brands that respond to investment (Heinz, Philadelphia cream cheese, mac & cheese) and called out an upcoming mac & cheese innovation (17g protein 'super mac') as examples of prioritized, investable growth drivers.
Capital Allocation Discipline Maintained
Priorities reaffirmed: deploy excess cash into the business first and maintain target net leverage of ~3x; company plans to use excess cash to pay down debt under the current guidance rather than prioritize buybacks.