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Asics Corporation (JP:7936)
:7936

Asics (7936) AI Stock Analysis

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JP:7936

Asics

(7936)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
¥4,987.00
▲(33.95% Upside)
Action:UpgradedDate:02/18/26
The score is driven primarily by strong financial performance (profitability expansion and robust free cash flow). This is tempered by a stretched technical setup (overbought momentum signals) and a relatively expensive valuation (high P/E and low dividend yield).
Positive Factors
Robust free cash flow
Sustained, sizable free cash flow and strong cash conversion (Fcf high vs. net income) underpin durable financial flexibility. Over the next 2–6 months this supports capex, inventory investment, deleveraging, or shareholder returns without relying on volatile external funding.
Margin expansion & earnings turnaround
Material improvement in gross and net margins reflects stronger pricing, mix and operating leverage. This structural profitability change increases resilience to cost shocks, funds reinvestment in product and channels, and supports sustainable returns over coming quarters.
Improving balance sheet & capital efficiency
Lower leverage and much higher ROE signal improved capital allocation and financial resilience. This stronger balance sheet gives management latitude to pursue growth, weather cycles, and maintain shareholder returns without immediate refinancing risk.
Negative Factors
Moderating revenue growth
A marked slowdown to ~4.2% sales growth reduces the runway for operating leverage and margin expansion. If revenue normalizes while fixed costs remain, profit growth may stall and pressure return metrics and cash generation in the medium term.
Rising absolute debt recently
Although leverage metrics improved historically, rising absolute debt in recent years can erode that progress if cash generation weakens. Higher nominal borrowings increase interest and refinancing exposure, limiting strategic optionality during slower growth periods.
Prior cash-flow volatility
A history of negative OCF/FCF in 2022 shows sensitivity to inventory and demand cycles. This working-capital volatility implies that reversals in sales or supply-chain disruptions could quickly pressure liquidity and delay deleveraging or investments.

Asics (7936) vs. iShares MSCI Japan ETF (EWJ)

Asics Business Overview & Revenue Model

Company DescriptionASICS Corporation manufactures and sells sports goods in Japan, the Americas, Europe, Oceania, Southeast and South Asia, and internationally. It offers sports shoes, apparel, and equipment. The company sells its products under the ASICS, ASICSTIGER, and Onitsuka Tiger brands through 989 retail stores, as well as through online. ASICS Corporation was founded in 1949 and is headquartered in Kobe, Japan.
How the Company Makes MoneyAsics generates revenue primarily through the sale of its footwear, apparel, and equipment across various channels, including direct sales through branded retail stores, online platforms, and partnerships with third-party retailers. The company benefits from a diversified product line that appeals to different market segments, including casual athletes and high-performance sports professionals. Key revenue streams include running shoes, sports apparel, and accessories. Additionally, Asics engages in collaborations and sponsorships with professional athletes and sports events, enhancing brand visibility and driving sales. Strategic partnerships with retailers and online marketplaces further contribute to its earnings by expanding distribution and customer reach.

Asics Financial Statement Overview

Summary
Strong operating turnaround and multi-year profitability expansion (notably higher gross and net margins through 2024), supported by robust and improving free cash flow in 2024–2025. Key risks are moderating 2025 revenue growth, rising absolute debt in the latest years, and prior cash-flow volatility in 2022.
Income Statement
86
Very Positive
Asics shows a strong multi-year operating turnaround with accelerating scale and profitability. Revenue rebounded sharply after 2020’s decline and continued growing through 2024 (+18.9%), while margins expanded meaningfully from 2021 to 2024 (gross margin ~49% to ~56%; net margin ~2.3% to ~9.4%). Earnings power is now solid (2024 net income ~¥63.8B vs. a loss in 2020), supported by materially higher operating profitability. Main watch-out: 2025 annual revenue growth moderates to ~4.2% (margins not provided), which could signal normalization after an outsized growth phase.
Balance Sheet
78
Positive
The balance sheet is generally sound and improving. Leverage has trended down versus earlier years, with debt relative to equity improving from ~0.97 (2020) to ~0.50 (2024), while equity has grown alongside assets—supporting resilience. Returns to shareholders have strengthened (return on equity ~27% in 2024 vs. negative in 2020), indicating better capital efficiency. Risk factor: absolute debt rose in 2024 and again in 2025, so continued profit/cash generation is important to keep leverage from creeping back up.
Cash Flow
84
Very Positive
Cash generation is strong and supportive of earnings quality. Operating cash flow is consistently positive in recent years (2023–2025) and free cash flow is robust (2024 ~¥93.2B; 2025 ~¥93.5B), with healthy growth in 2024/2025 (free cash flow growth ~25% and ~23%). Free cash flow is also high relative to net income in 2023–2024 (roughly ~83–89%), indicating good cash conversion. Weakness: 2022 saw negative operating and free cash flow, highlighting potential working-capital or cycle-driven volatility even though the trend has since improved.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue810.92B678.53B570.46B484.60B404.13B
Gross Profit435.69B378.88B296.90B240.71B199.88B
EBITDA168.44B121.35B72.54B47.78B30.19B
Net Income98.72B63.81B35.27B19.89B9.40B
Balance Sheet
Total Assets586.48B518.99B464.12B425.07B345.77B
Cash, Cash Equivalents and Short-Term Investments112.27B127.02B114.00B67.38B96.30B
Total Debt143.56B117.28B132.12B139.80B110.47B
Total Liabilities313.12B284.06B257.32B252.34B199.24B
Stockholders Equity271.76B233.29B205.08B170.91B146.39B
Cash Flow
Free Cash Flow93.49B93.18B74.45B-32.90B39.52B
Operating Cash Flow109.91B104.61B90.09B-21.43B49.15B
Investing Cash Flow-29.41B-7.56B-4.64B-14.48B-10.17B
Financing Cash Flow-105.88B-84.32B-40.25B2.31B-25.97B

Asics Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3723.00
Price Trends
50DMA
4088.75
Positive
100DMA
3934.30
Positive
200DMA
3813.53
Positive
Market Momentum
MACD
237.11
Negative
RSI
74.20
Negative
STOCH
66.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:7936, the sentiment is Positive. The current price of 3723 is below the 20-day moving average (MA) of 4323.55, below the 50-day MA of 4088.75, and below the 200-day MA of 3813.53, indicating a bullish trend. The MACD of 237.11 indicates Negative momentum. The RSI at 74.20 is Negative, neither overbought nor oversold. The STOCH value of 66.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:7936.

Asics Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥319.96B17.8110.61%1.81%5.29%16.34%
73
Outperform
¥3.35T34.7134.14%0.56%20.12%43.82%
73
Outperform
¥731.08B14.524.89%2.59%-0.26%129.15%
66
Neutral
¥649.63B14.4712.11%2.68%2.99%5.66%
63
Neutral
¥1.44T43.185.92%1.93%7.64%22.13%
62
Neutral
¥322.51B29.0015.93%0.72%20.06%17.89%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:7936
Asics
4,794.00
1,390.61
40.86%
JP:2670
ABC-MART
2,623.50
-185.12
-6.59%
JP:8022
Mizuno
4,065.00
1,422.15
53.81%
JP:7309
Shimano
16,760.00
-3,276.77
-16.35%
JP:5110
Sumitomo Rubber Industries
2,781.50
1,054.92
61.10%
JP:7906
Yonex Co
3,715.00
1,348.71
57.00%

Asics Corporate Events

ASICS Grants Restricted Stock Units to Non-Resident Executives and Overseas Staff
Feb 13, 2026

ASICS has approved the grant of restricted stock units under a stock compensation plan for non-resident executive officers and eligible employees, following a Board resolution that introduced the scheme in late 2025. The initial allocation covers two executive officers of the parent company and four employees at overseas subsidiaries, corresponding to a total of 29,876 shares, and is intended as compensation linked to duties performed during each fiscal year.

Under the plan, participants receive units that vest over a defined period, after which they are granted monetary compensation to be contributed in kind in exchange for common shares, provided they remain in qualifying roles throughout the vesting term. The structure includes forfeiture provisions in cases such as unjustified resignation or misconduct, as well as mechanisms to settle units in shares or cash upon justified retirement or corporate reorganizations, aligning management and key overseas staff incentives more closely with shareholder interests and long-term corporate performance.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen4308.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Grants Restricted Treasury Shares to Employees in Low-Dilution Incentive Plan
Feb 13, 2026

ASICS has approved the disposal of 55,413 treasury shares as transfer-restricted stock to 107 eligible employees of the parent company and subsidiary ASICS Japan Corp., with a total disposal value of about ¥224.5 million. The plan, tied to fiscal 2025 compensation, is structured to limit dilution to a negligible 0.008% of outstanding shares.

The restricted share scheme is designed to help employees build assets while aligning their incentives with long-term corporate value creation and shareholder interests. Shares are subject to a transfer-restricted period through February 2028, with forfeiture provisions on resignation, underscoring ASICS’s use of equity-based pay to retain talent and reinforce commitment across its group.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen4308.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Delivers Strong 2025 Earnings and Lifts Dividend as It Targets Further Growth in 2026
Feb 13, 2026

ASICS reported robust results for the fiscal year ended December 31, 2025, with net sales rising 19.5% to ¥810.9 billion and operating profit jumping 42.4% to ¥142.5 billion, lifting profit attributable to owners of the parent by 54.7% to ¥98.7 billion. Profitability metrics improved markedly, including return on equity of 39.1% and an operating margin of 17.6%, while equity and total assets also increased, underscoring stronger financial health.

The company generated ¥109.9 billion in operating cash flow and ended the year with ¥112.2 billion in cash and cash equivalents, despite higher outflows from investing and financing activities. ASICS raised its annual dividend to ¥28 per share for 2025 and forecasts further growth in 2026, targeting net sales of ¥950 billion and a 20% rise in operating profit, signaling continued confidence in its growth trajectory and shareholder returns.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen4308.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS to Grant Performance-Linked Restricted Shares to Management
Feb 13, 2026

ASICS has approved the disposal of 207,108 treasury shares as performance-linked restricted share compensation to two directors and 14 executive officers for fiscal 2025, valued at a total of ¥839.2 million. The shares, issued at ¥4,052 each and subject to transfer restrictions until resignation or retirement, represent a modest 0.028% dilution of outstanding stock, underscoring ASICS’s push to more closely align management incentives with shareholder interests and its strategic focus on sustainable growth and corporate value expansion.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen4308.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Completes ¥30 Billion Treasury Share Repurchase Program
Dec 24, 2025

ASICS Corporation has completed a share repurchase program authorized under its Articles of Association, buying back 3,128,700 of its common shares on the Tokyo Stock Exchange between December 1 and December 23, 2025, for a total of ¥11.7 billion. Under the broader board-approved mandate running from November 13, 2025 to January 31, 2026, the company has cumulatively repurchased 8,072,900 shares for approximately ¥30.0 billion, a move that tightens its share float and may enhance shareholder value through improved capital efficiency and earnings per share.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen3771.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Corporation Announces Board of Directors Change
Dec 12, 2025

ASICS Corporation announced a change in its board of directors, with Jenifer Rogers being nominated as an outside director. This change, subject to approval at the 2025 Ordinary General Meeting of Shareholders, reflects ASICS’s strategic move to strengthen its leadership team with experienced professionals, potentially impacting its corporate governance and stakeholder relations.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen3771.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Reports Progress on Treasury Share Repurchase Program
Dec 3, 2025

ASICS Corporation has announced the progress of its treasury share repurchase program, which was approved by the Board of Directors on November 12, 2025. As of November 30, 2025, the company has repurchased 4,944,200 shares at an aggregate price of JPY 18,256,487,700, with the repurchase conducted on the Tokyo Stock Exchange. This strategic move is part of ASICS’ efforts to optimize its capital structure and potentially enhance shareholder value.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen3771.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Expands Running Ecosystem with Thaidotrun Acquisition
Nov 20, 2025

ASICS Corporation has announced its acquisition of Thaidotrun Co., Ltd., a leading race registration platform in Thailand, as part of its strategic plan to expand its running ecosystem. This acquisition is expected to strengthen ASICS’ presence in high-growth markets like Thailand and enhance brand communication and product recognition, while establishing a strong presence in race registration platforms across multiple regions.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen3771.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

ASICS Expands European Presence with Acquisition of Spanish Race Platform
Nov 20, 2025

ASICS Corporation has announced the acquisition of DPTK INNOVACION Y TECHNOLOGIA SL, known as Deporticket, a leading race registration platform in Spain. This strategic move is part of ASICS’s Mid-Term Plan 2026 to expand its running ecosystem and strengthen its presence in Europe, aiming to enhance brand communication and product recognition while improving services for runners.

The most recent analyst rating on (JP:7936) stock is a Hold with a Yen3771.00 price target. To see the full list of analyst forecasts on Asics stock, see the JP:7936 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026