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Home Position Co.,Ltd. (JP:2999)
:2999
Japanese Market

Home Position Co.,Ltd. (2999) AI Stock Analysis

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JP:2999

Home Position Co.,Ltd.

(2999)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
¥536.00
▲(30.10% Upside)
The stock's overall score is driven by a solid valuation and positive technical indicators, despite financial performance challenges. The low P/E ratio and dividend yield enhance its attractiveness, while the technical analysis suggests short-term momentum. However, financial risks due to high leverage and inconsistent margins remain a concern.
Positive Factors
Diversified revenue channels
Having both physical retail and e-commerce channels, plus wholesale and designer partnerships, creates durable revenue diversification. This reduces single-channel concentration risk, broadens market reach, and supports steady demand across customer segments and economic cycles.
Improving stockholders' equity
A rising stockholders' equity trend strengthens the company’s capital base, improving its ability to absorb losses and support investment. Over months this can lower reliance on external funding, enhance lender confidence, and provide a foundation for sustainable growth initiatives.
Recent significant revenue growth
A large revenue increase signals meaningful product or channel traction. If sustained, this scale can enable fixed-cost leverage, improve operating margins over time, and enhance future cash generation potential—key drivers of longer-term profitability and investment capacity.
Negative Factors
High financial leverage
A high debt-to-equity ratio raises persistent solvency and interest-service risks. Over 2–6 months this constrains strategic flexibility, increases vulnerability to revenue shocks or rate rises, and can pressure credit terms and investment plans until leverage is meaningfully reduced.
Negative operating and free cash flow
Sustained negative operating and free cash flow undermines the company’s ability to self-fund operations, capex, and working capital needs. Over time this forces dependence on external financing, heightens refinancing risk, and limits capacity to invest in profitable growth initiatives.
Inconsistent and below‑standard margins
Volatile and subpar margins point to structural cost or pricing issues and operational inefficiencies. Even with revenue gains, unreliable margins impair free cash flow stability and return on equity, making sustainable profitability and investor confidence harder to achieve.

Home Position Co.,Ltd. (2999) vs. iShares MSCI Japan ETF (EWJ)

Home Position Co.,Ltd. Business Overview & Revenue Model

Company DescriptionHome Position Co., Ltd. (2999) is a leading player in the home furnishings and interior design sector, specializing in the production and distribution of innovative home products. The company offers a diverse range of items including furniture, décor, and smart home solutions, catering to both residential and commercial clients. With a focus on quality, sustainability, and customer-centric design, Home Position Co., Ltd. aims to enhance living spaces through its comprehensive product offerings and exceptional service.
How the Company Makes MoneyHome Position Co., Ltd. generates revenue through multiple streams, primarily from the sale of its furniture and home décor products. The company operates both physical retail locations and an e-commerce platform, allowing it to reach a broad customer base. Additionally, revenue is supplemented by partnerships with interior designers and contractors who incorporate Home Position's products into their projects. The company also engages in wholesale distribution to other retailers, expanding its market presence. Seasonal promotions, exclusive product lines, and a loyalty program further contribute to consumer purchasing, driving overall sales.

Home Position Co.,Ltd. Financial Statement Overview

Summary
The company shows strong revenue growth but faces challenges with profitability and cash flow management. High leverage and inconsistent margins indicate financial risks that need to be addressed.
Income Statement
65
Positive
The income statement shows mixed results. The company experienced a significant revenue growth rate of 70.8% in the most recent year, which is a positive sign. However, the gross profit margin and net profit margin have been inconsistent, with recent margins showing improvement but still below industry standards. The EBIT and EBITDA margins have also fluctuated, indicating potential operational inefficiencies.
Balance Sheet
60
Neutral
The balance sheet reveals a high debt-to-equity ratio, suggesting significant leverage, which could pose financial risks. However, the company has shown improvement in stockholders' equity over the years. The return on equity has been volatile, reflecting inconsistent profitability. The equity ratio indicates a moderate level of equity financing relative to total assets.
Cash Flow
55
Neutral
Cash flow analysis indicates challenges, with negative operating and free cash flows in the most recent year. The free cash flow growth rate has been volatile, and the operating cash flow to net income ratio suggests inefficiencies in converting income into cash. The company needs to improve its cash flow management to ensure financial stability.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue17.36B17.36B19.73B19.85B18.44B13.43B
Gross Profit2.32B2.32B1.23B2.31B2.57B2.21B
EBITDA591.91M546.93M-564.20M367.83M866.05M768.38M
Net Income388.07M387.73M-691.10M120.97M476.11M419.29M
Balance Sheet
Total Assets14.47B14.47B11.63B15.07B13.28B12.02B
Cash, Cash Equivalents and Short-Term Investments2.85B2.85B2.66B2.35B2.20B854.24M
Total Debt7.70B7.70B7.29B9.76B8.07B7.75B
Total Liabilities8.70B8.70B8.19B10.92B9.10B8.89B
Stockholders Equity5.77B5.77B3.44B4.15B4.18B3.12B
Cash Flow
Free Cash Flow0.00-2.07B2.79B-1.39B449.00M-2.44B
Operating Cash Flow0.00-1.91B2.90B-1.36B469.34M-2.40B
Investing Cash Flow0.00-666.12M-102.59M-30.85M-21.77M-22.56M
Financing Cash Flow0.002.26B-2.48B1.54B902.05M2.25B

Home Position Co.,Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price412.00
Price Trends
50DMA
460.44
Positive
100DMA
450.74
Positive
200DMA
480.71
Positive
Market Momentum
MACD
7.40
Positive
RSI
59.93
Neutral
STOCH
46.81
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2999, the sentiment is Positive. The current price of 412 is below the 20-day moving average (MA) of 480.85, below the 50-day MA of 460.44, and below the 200-day MA of 480.71, indicating a bullish trend. The MACD of 7.40 indicates Positive momentum. The RSI at 59.93 is Neutral, neither overbought nor oversold. The STOCH value of 46.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2999.

Home Position Co.,Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
¥12.81B10.064.36%41.95%35.36%
68
Neutral
¥4.55B6.892.23%-11.99%
64
Neutral
¥8.21B7.523.58%10.75%117.39%
62
Neutral
¥12.96B58.383.44%
62
Neutral
¥16.26B11.343.75%19.17%-42.56%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
¥12.09B10.834.61%-2.47%7.50%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:2999
Home Position Co.,Ltd.
484.00
125.06
34.84%
JP:1420
Sanyo Homes Corp.
720.00
26.56
3.83%
JP:1430
First-corporation Inc.
1,061.00
255.11
31.66%
JP:1873
NIHON HOUSE HOLDINGS Co., Ltd.
324.00
18.65
6.11%
JP:8904
AVANTIA CO., LTD.
849.00
101.44
13.57%
JP:8917
First Juken Co., Ltd.
1,170.00
205.67
21.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025