Rushil Decor Ltd. (RUSHIL) AI Stock Analysis

• Market Cap: ₹5.81B
• Dividend Yield: 0.42%
• Average Volume (3M): 28.77K
• Price to Earnings (P/E): 59.6
• Beta (1Y): 1.03
• Revenue Growth: -4.97%
• EPS Growth: -65.55%
• Country: IN
• Employees: 833
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.18
• Shares Outstanding: 293,416,800
• 10 Day Avg. Volume: 25,194
• 30 Day Avg. Volume: 28,765
• PEG Ratio: 2.88
• Price to Book (P/B): 1.04
• Price to Sales (P/S): 0.74
• P/FCF Ratio: -4.46K
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: ₹20.00 ▼(-10.47% Downside)

Rushil Decor Ltd. has a solid financial foundation with strong revenue growth and operational efficiency. However, the stock is currently in a bearish technical position, and the high P/E ratio suggests overvaluation. The lack of earnings call data and corporate events limits further insights.

Positive Factors

High margins

Sustained gross margin of 46.4% and EBIT margin of 38.8% indicate structurally efficient manufacturing and favorable product mix. These durable margins provide pricing flexibility, buffer against input cost swings and support reinvestment into capacity and value-added products over the medium term.

Moderate leverage

A debt-to-equity ratio of 0.43 and 51% equity ratio reflect a balanced capital structure that limits refinancing risk and preserves financial flexibility. This manageable leverage supports stable funding for capex and expansion without excessive interest burden over the next several quarters.

Strong cash conversion

Operating cash flow converting at 2.25x net income signals high earnings quality and durable internal cash generation. Reliable cash conversion supports working-capital needs, funds routine investments, and reduces dependence on external financing for operational growth over the medium term.

Negative Factors

Negative free cash flow

Negative free cash flow after capital expenditures is a structural concern: it constrains the company's ability to self-fund expansion, dividends, and debt reduction. Persistent negative FCF increases reliance on external capital and raises long-term funding and execution risk.

Low net profitability

A net margin of 5.4% despite strong gross and EBIT margins suggests non-operating costs, finance charges, or tax inefficiencies are eroding returns. This structural drag limits retained earnings available for reinvestment and weakens resilience to prolonged demand softness.

Revenue and EPS volatility

Negative reported revenue growth and a steep EPS decline indicate demand or margin volatility that can hinder predictable cash flows and capital allocation. Sustained volatility undermines scale economics, complicates planning for capacity and working capital over the medium term.

Rushil Decor Ltd. Business Overview & Revenue Model

Company Description

Rushil Décor Limited manufactures and sells wood panels and decorative laminates for use in residential and commercial spaces in India. It offers laminate sheets, medium density fibre boards, pre-laminated medium density fibre boards, and polyvinyl chloride boards under the VIR Laminates, Signor, VIR MDF, VIR prelam, VIR PVC, and VIR HDFWR brands. The company also exports its products. Rushil Décor Limited was incorporated in 1993 and is based in Ahmedabad, India.

How the Company Makes Money

Rushil Decor Ltd. generates revenue primarily through the sale of its decorative laminates, veneers, and engineered wood products. The company operates on a B2B model, selling its products to manufacturers, retailers, and contractors in the furniture and construction industries. Key revenue streams include direct sales to large distributors and retailers, as well as exports to international markets. Additionally, RUSHIL benefits from partnerships with interior design firms and construction companies, which help to promote and integrate its products into various projects. The company's focus on innovation and quality, along with effective marketing strategies, contributes to its profitability and market presence.

Rushil Decor Ltd. Financial Statement Overview

Summary

Rushil Decor Ltd. shows solid revenue growth and strong operational efficiency with a robust EBIT margin. However, profitability is constrained by a low net profit margin, and cash flow management is challenged by negative free cash flow growth.

Income Statement

Rushil Decor Ltd. has shown a solid revenue growth trajectory with a 6.4% increase in revenue from 2024 to 2025. The gross profit margin is strong at 46.4%, indicating efficient cost management. However, net profit margin is relatively low at 5.4%, suggesting room for improvement in profitability. The EBIT margin is robust at 38.8%, reflecting strong operational efficiency.

Balance Sheet

The company's debt-to-equity ratio is 0.43, indicating moderate leverage, which is manageable but should be monitored for any significant increases. The return on equity stands at 7.6%, showcasing a moderate return on shareholder investments. The equity ratio is 51.0%, suggesting a balanced capital structure with a healthy proportion of equity financing.

Cash Flow

Operating cash flow has improved significantly, but free cash flow growth is negative, indicating challenges in maintaining positive free cash flow after capital expenditures. The operating cash flow to net income ratio is 2.25, showing strong cash conversion, but the free cash flow to net income ratio is negative, highlighting issues in capital expenditure management.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	8.52B	8.98B	8.44B	8.38B	6.17B	3.35B
Gross Profit	3.64B	4.16B	3.14B	4.23B	2.16B	1.13B
EBITDA	825.73M	1.06B	1.20B	1.49B	753.54M	408.16M
Net Income	217.43M	480.84M	431.09M	776.71M	228.05M	137.18M
Balance Sheet
Total Assets	0.00	12.39B	10.99B	9.98B	8.87B	8.08B
Cash, Cash Equivalents and Short-Term Investments	52.73M	5.96M	4.92M	54.11M	61.00M	116.33M
Total Debt	0.00	2.72B	2.96B	4.06B	4.20B	3.79B
Total Liabilities	-6.36B	6.03B	5.57B	6.34B	6.00B	5.44B
Stockholders Equity	6.36B	6.33B	5.43B	3.63B	2.87B	2.64B
Cash Flow
Free Cash Flow	0.00	-1.48M	164.50M	417.75M	-371.01M	143.50M
Operating Cash Flow	0.00	1.08B	409.18M	1.15B	-66.85M	770.89M
Investing Cash Flow	0.00	-970.87M	-353.19M	-760.92M	-149.14M	-385.83M
Financing Cash Flow	0.00	-108.54M	-56.13M	-387.99M	205.55M	-376.01M

Rushil Decor Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 22.34
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUSHIL, the sentiment is Negative. The current price of 22.34 is above the 20-day moving average (MA) of 20.48, above the 50-day MA of 22.02, and below the 200-day MA of 25.47, indicating a bearish trend. The MACD of -0.77 indicates Negative momentum. The RSI at 39.02 is Neutral, neither overbought nor oversold. The STOCH value of 48.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUSHIL.

Rushil Decor Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
RPPL	60 Neutral	₹1.29B	12.13	―	―	10.14%	73.18%
AIROLAM	57 Neutral	₹1.38B	18.02	―	―	6.84%	198.93%
RUSHIL	54 Neutral	₹5.81B	59.63	―	0.42%	-4.97%	-65.55%
NAHARSPING	53 Neutral	₹6.76B	19.59	―	0.51%	3.67%	―
SARVESHWAR	51 Neutral	₹5.07B	14.23	―	―	29.26%	46.09%
KOKUYOCMLN	49 Neutral	₹8.82B	32.57	―	0.55%	-3.15%	-15.95%

Rushil Decor Ltd. Corporate Events

Rushil Decor Publishes Q3 FY26 Earnings Call Transcript for Investors

Rushil Decor Limited has released the transcript of its earnings conference call with investors and analysts discussing the unaudited standalone and consolidated financial results for the quarter ended 31 December 2025. The call, held on 29 January 2026 and led by Managing Director Rushil Thakkar and Chief Financial Officer Hiren Padhya, underscores the company’s ongoing disclosure practices under SEBI’s listing regulations, with the full transcript now made accessible to stakeholders via the company’s website for information and record-keeping purposes.