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Rushil Decor Ltd. (IN:RUSHIL)
:RUSHIL
India Market
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Rushil Decor Ltd. (RUSHIL) AI Stock Analysis

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IN:RUSHIL

Rushil Decor Ltd.

(RUSHIL)

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Neutral 54 (OpenAI - 4o)
Rating:54Neutral
Price Target:
₹24.50
▲(6.52% Upside)
Rushil Decor Ltd. has a solid financial foundation with strong revenue growth and operational efficiency. However, the stock is currently in a bearish technical position, and the high P/E ratio suggests overvaluation. The lack of earnings call data and corporate events limits further insights.
Positive Factors
Operational Efficiency
Rushil Decor Ltd. demonstrates strong operational efficiency with high gross and EBIT margins, indicating effective cost management and robust operational processes that support long-term profitability.
Revenue Generation
Consistent revenue growth reflects Rushil Decor Ltd.'s ability to expand its market presence and product adoption, suggesting a strong business model and effective market strategies that are likely to sustain over time.
Capital Structure
A moderate debt-to-equity ratio suggests a balanced capital structure, providing Rushil Decor Ltd. with financial flexibility to invest in growth opportunities while maintaining manageable leverage levels.
Negative Factors
Cash Flow Management
Challenges in maintaining positive free cash flow after capital expenditures indicate potential issues in capital expenditure management, which could impact Rushil Decor Ltd.'s ability to fund future growth and operational needs.
Profitability Concerns
A low net profit margin suggests that despite strong operational efficiency, Rushil Decor Ltd. faces challenges in converting sales into net income, which could affect long-term profitability and shareholder returns.
Earnings Growth
A significant decline in EPS growth indicates potential difficulties in sustaining earnings performance, which may affect investor confidence and the company's ability to reinvest in business expansion.

Rushil Decor Ltd. (RUSHIL) vs. iShares MSCI India ETF (INDA)

Rushil Decor Ltd. Business Overview & Revenue Model

Company DescriptionRushil Decor Ltd. (RUSHIL) is a leading player in the decorative laminate and panel market, primarily based in India. The company specializes in manufacturing and distributing a wide range of products, including high-pressure laminates, decorative veneers, and engineered wood products. RUSHIL caters to various sectors such as furniture, interior design, and construction, providing innovative and sustainable solutions that meet the evolving needs of its customers.
How the Company Makes MoneyRushil Decor Ltd. generates revenue primarily through the sale of its decorative laminates, veneers, and engineered wood products. The company operates on a B2B model, selling its products to manufacturers, retailers, and contractors in the furniture and construction industries. Key revenue streams include direct sales to large distributors and retailers, as well as exports to international markets. Additionally, RUSHIL benefits from partnerships with interior design firms and construction companies, which help to promote and integrate its products into various projects. The company's focus on innovation and quality, along with effective marketing strategies, contributes to its profitability and market presence.

Rushil Decor Ltd. Financial Statement Overview

Summary
Rushil Decor Ltd. shows solid revenue growth and strong operational efficiency with a gross profit margin of 46.4% and an EBIT margin of 38.8%. However, the net profit margin is relatively low at 5.4%, and cash flow management is a challenge, particularly with negative free cash flow growth.
Income Statement
75
Positive
Rushil Decor Ltd. has shown a solid revenue growth trajectory with a 6.4% increase in revenue from 2024 to 2025. The gross profit margin is strong at 46.4%, indicating efficient cost management. However, net profit margin is relatively low at 5.4%, suggesting room for improvement in profitability. The EBIT margin is robust at 38.8%, reflecting strong operational efficiency.
Balance Sheet
68
Positive
The company's debt-to-equity ratio is 0.43, indicating moderate leverage, which is manageable but should be monitored for any significant increases. The return on equity stands at 7.6%, showcasing a moderate return on shareholder investments. The equity ratio is 51.0%, suggesting a balanced capital structure with a healthy proportion of equity financing.
Cash Flow
60
Neutral
Operating cash flow has improved significantly, but free cash flow growth is negative, indicating challenges in maintaining positive free cash flow after capital expenditures. The operating cash flow to net income ratio is 2.25, showing strong cash conversion, but the free cash flow to net income ratio is negative, highlighting issues in capital expenditure management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.52B8.98B8.44B8.38B6.17B3.35B
Gross Profit3.64B4.16B3.14B4.23B2.16B1.13B
EBITDA825.73M1.06B1.20B1.49B753.54M408.16M
Net Income217.43M480.84M431.09M776.71M228.05M137.18M
Balance Sheet
Total Assets0.0012.39B10.99B9.98B8.87B8.08B
Cash, Cash Equivalents and Short-Term Investments52.73M5.96M4.92M54.11M61.00M116.33M
Total Debt0.002.72B2.96B4.06B4.20B3.79B
Total Liabilities-6.36B6.03B5.57B6.34B6.00B5.44B
Stockholders Equity6.36B6.33B5.43B3.63B2.87B2.64B
Cash Flow
Free Cash Flow0.00-1.48M164.50M417.75M-371.01M143.50M
Operating Cash Flow0.001.08B409.18M1.15B-66.85M770.89M
Investing Cash Flow0.00-970.87M-353.19M-760.92M-149.14M-385.83M
Financing Cash Flow0.00-108.54M-56.13M-387.99M205.55M-376.01M

Rushil Decor Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price23.00
Price Trends
50DMA
26.47
Negative
100DMA
26.30
Negative
200DMA
26.02
Negative
Market Momentum
MACD
-0.95
Positive
RSI
28.91
Positive
STOCH
20.51
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUSHIL, the sentiment is Negative. The current price of 23 is below the 20-day moving average (MA) of 24.12, below the 50-day MA of 26.47, and below the 200-day MA of 26.02, indicating a bearish trend. The MACD of -0.95 indicates Positive momentum. The RSI at 28.91 is Positive, neither overbought nor oversold. The STOCH value of 20.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUSHIL.

Rushil Decor Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
₹1.37B12.1110.14%73.18%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
57
Neutral
₹1.54B20.286.84%198.93%
54
Neutral
₹6.85B41.060.44%-4.97%-65.55%
51
Neutral
₹6.23B16.9629.26%46.09%
49
Neutral
₹10.53B-3,015.800.52%-3.15%-15.95%
48
Neutral
₹7.39B34.110.49%3.67%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IN:RUSHIL
Rushil Decor Ltd.
23.00
-10.83
-32.01%
IN:AIROLAM
Airo Lam Ltd.
101.56
-21.97
-17.79%
IN:KOKUYOCMLN
Kokuyo Camlin Limited
93.23
-47.97
-33.97%
IN:NAHARSPING
Nahar Spinning Mills Ltd
199.05
-64.95
-24.60%
IN:RPPL
Rajshree Polypack Ltd.
18.96
-20.04
-51.38%
IN:SARVESHWAR
Sarveshwar Foods Ltd.
4.30
-5.12
-54.35%

Rushil Decor Ltd. Corporate Events

Rushil Decor Limited Submits Business Responsibility and Sustainability Report for 2024-2025
Aug 25, 2025

Rushil Decor Limited has submitted its Business Responsibility and Sustainability Reporting for the financial year 2024-2025 to the National Stock Exchange of India and BSE Limited. This report, which is available on the company’s website, underscores Rushil Decor’s commitment to sustainable business practices and transparency in its operations, potentially enhancing its reputation and stakeholder trust.

Rushil Decor to Hold Virtual Annual General Meeting
Aug 23, 2025

Rushil Decor Limited has announced that its 31st Annual General Meeting will be conducted via video conferencing and other audio-visual means on September 20, 2025. This decision aligns with various circulars issued by the Ministry of Corporate Affairs and the Securities and Exchange Board of India, ensuring compliance with regulatory requirements. The announcement is significant as it highlights the company’s adaptation to digital means for conducting essential corporate activities, which may impact its operational efficiency and stakeholder engagement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 19, 2025