Rushil Decor Ltd. (RUSHIL) AI Stock Analysis

• Market Cap: ₹5.03B
• Dividend Yield: 0.42%
• Average Volume (3M): 28.77K
• Price to Earnings (P/E): 53.4
• Beta (1Y): 1.05
• Revenue Growth: -4.97%
• EPS Growth: -65.55%
• Country: IN
• Employees: 833
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.18
• Shares Outstanding: 293,416,800
• 10 Day Avg. Volume: 25,194
• 30 Day Avg. Volume: 28,765
• PEG Ratio: 2.88
• Price to Book (P/B): 1.04
• Price to Sales (P/S): 0.74
• P/FCF Ratio: -4.46K
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: ₹17.50 ▼(-21.67% Downside)
• Action: Reiterated Date: 11/19/25
• Date: Action: Reiterated 11/19/25

Rushil Decor Ltd. has a solid financial foundation with strong revenue growth and operational efficiency. However, the stock is currently in a bearish technical position, and the high P/E ratio suggests overvaluation. The lack of earnings call data and corporate events limits further insights.

Positive Factors

High Gross and EBIT Margins

Sustained gross margin (46.4%) and very strong EBIT margin (38.8%) indicate durable operating efficiency and pricing power in engineered wood and laminates. These margins support reinvestment, buffer against input cost swings, and underpin long-term cash earnings.

Strong Cash Conversion

An OCF-to-net-income ratio of 2.25 shows the business converts accounting profit into cash reliably, supporting working capital needs and operational stability. This structural cash conversion helps manage cyclical demand in building/furniture markets.

Manageable Leverage and Capital Structure

Moderate leverage (D/E 0.43) and a 51% equity ratio reflect a balanced capital structure that reduces financial risk while preserving capacity for strategic capex or expansion. A 7.6% ROE shows moderate returns on shareholder capital.

Negative Factors

Low Net Profit Margin

A low net margin (5.4%) limits retained earnings and makes net profits sensitive to commodity, energy, or freight cost increases. Even with strong gross and EBIT margins, thin net margins constrain long-term free cash accumulation and shareholder return potential.

Negative Free Cash Flow Growth

Negative FCF growth indicates capex or working-capital demands outpacing operating cash improvements, reducing financial flexibility. Over time this can force external funding for investments or working capital, raising financing costs and strategic risk.

Sharp EPS Volatility

A nearly 80% decline in EPS signals material earnings volatility or one-off charges that undermine predictability. Persistent EPS swings erode investor confidence and complicate long-term planning, budgeting, and dividend or reinvestment decisions.

Rushil Decor Ltd. Business Overview & Revenue Model

Company Description

Rushil Décor Limited manufactures and sells wood panels and decorative laminates for use in residential and commercial spaces in India. It offers laminate sheets, medium density fibre boards, pre-laminated medium density fibre boards, and polyvinyl chloride boards under the VIR Laminates, Signor, VIR MDF, VIR prelam, VIR PVC, and VIR HDFWR brands. The company also exports its products. Rushil Décor Limited was incorporated in 1993 and is based in Ahmedabad, India.

How the Company Makes Money

Rushil Decor Ltd. generates revenue primarily through the sale of its decorative laminates, veneers, and engineered wood products. The company operates on a B2B model, selling its products to manufacturers, retailers, and contractors in the furniture and construction industries. Key revenue streams include direct sales to large distributors and retailers, as well as exports to international markets. Additionally, RUSHIL benefits from partnerships with interior design firms and construction companies, which help to promote and integrate its products into various projects. The company's focus on innovation and quality, along with effective marketing strategies, contributes to its profitability and market presence.

Rushil Decor Ltd. Financial Statement Overview

Summary

Rushil Decor Ltd. shows solid revenue growth and strong operational efficiency with a robust EBIT margin. However, profitability is constrained by a low net profit margin, and cash flow management is challenged by negative free cash flow growth.

Income Statement

Rushil Decor Ltd. has shown a solid revenue growth trajectory with a 6.4% increase in revenue from 2024 to 2025. The gross profit margin is strong at 46.4%, indicating efficient cost management. However, net profit margin is relatively low at 5.4%, suggesting room for improvement in profitability. The EBIT margin is robust at 38.8%, reflecting strong operational efficiency.

Balance Sheet

The company's debt-to-equity ratio is 0.43, indicating moderate leverage, which is manageable but should be monitored for any significant increases. The return on equity stands at 7.6%, showcasing a moderate return on shareholder investments. The equity ratio is 51.0%, suggesting a balanced capital structure with a healthy proportion of equity financing.

Cash Flow

Operating cash flow has improved significantly, but free cash flow growth is negative, indicating challenges in maintaining positive free cash flow after capital expenditures. The operating cash flow to net income ratio is 2.25, showing strong cash conversion, but the free cash flow to net income ratio is negative, highlighting issues in capital expenditure management.

Breakdown	TTM	Mar 2025	Mar 2024	Mar 2023	Mar 2022	Mar 2021
Income Statement
Total Revenue	8.52B	8.98B	8.44B	8.38B	6.17B	3.35B
Gross Profit	3.64B	4.16B	3.14B	4.23B	2.16B	1.13B
EBITDA	825.73M	1.06B	1.20B	1.49B	753.54M	408.16M
Net Income	217.43M	480.84M	431.09M	776.71M	228.05M	137.18M
Balance Sheet
Total Assets	0.00	12.39B	10.99B	9.98B	8.87B	8.08B
Cash, Cash Equivalents and Short-Term Investments	52.73M	5.96M	4.92M	54.11M	61.00M	116.33M
Total Debt	0.00	2.72B	2.96B	4.06B	4.20B	3.79B
Total Liabilities	-6.36B	6.03B	5.57B	6.34B	6.00B	5.44B
Stockholders Equity	6.36B	6.33B	5.43B	3.63B	2.87B	2.64B
Cash Flow
Free Cash Flow	0.00	-1.48M	164.50M	417.75M	-371.01M	143.50M
Operating Cash Flow	0.00	1.08B	409.18M	1.15B	-66.85M	770.89M
Investing Cash Flow	0.00	-970.87M	-353.19M	-760.92M	-149.14M	-385.83M
Financing Cash Flow	0.00	-108.54M	-56.13M	-387.99M	205.55M	-376.01M

Rushil Decor Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 22.34
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUSHIL, the sentiment is Negative. The current price of 22.34 is above the 20-day moving average (MA) of 19.37, above the 50-day MA of 20.77, and below the 200-day MA of 25.17, indicating a bearish trend. The MACD of -0.88 indicates Positive momentum. The RSI at 24.83 is Positive, neither overbought nor oversold. The STOCH value of 7.52 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUSHIL.

Rushil Decor Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RPPL	63 Neutral	₹1.12B	7.79	―	―	10.14%	73.18%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
AIROLAM	57 Neutral	₹1.34B	16.77	―	―	6.84%	198.93%
RUSHIL	54 Neutral	₹5.03B	53.45	―	0.42%	-4.97%	-65.55%
NAHARSPING	53 Neutral	₹7.07B	35.58	―	0.51%	3.67%	―
SARVESHWAR	51 Neutral	₹4.50B	12.44	―	―	29.26%	46.09%
KOKUYOCMLN	49 Neutral	₹7.95B	30.23	―	0.55%	-3.15%	-15.95%

Rushil Decor Ltd. Corporate Events

Rushil Decor Publishes Q3 FY26 Earnings Call Transcript for Investors

Rushil Decor Limited has released the transcript of its earnings conference call with investors and analysts discussing the unaudited standalone and consolidated financial results for the quarter ended 31 December 2025. The call, held on 29 January 2026 and led by Managing Director Rushil Thakkar and Chief Financial Officer Hiren Padhya, underscores the company’s ongoing disclosure practices under SEBI’s listing regulations, with the full transcript now made accessible to stakeholders via the company’s website for information and record-keeping purposes.