Rushil Decor Ltd. (RUSHIL) AI Stock Analysis

• Market Cap: ₹5.81B
• Dividend Yield: 0.42%
• Average Volume (3M): 28.77K
• Price to Earnings (P/E): 59.4
• Beta (1Y): 0.98
• Revenue Growth: -4.97%
• EPS Growth: -65.55%
• Country: IN
• Employees: 833
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.18
• Shares Outstanding: 293,416,800
• 10 Day Avg. Volume: 25,194
• 30 Day Avg. Volume: 28,765
• PEG Ratio: 2.88
• Price to Book (P/B): 1.04
• Price to Sales (P/S): 0.74
• P/FCF Ratio: -4.46K
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: ₹20.00 ▼(-10.47% Downside)

Rushil Decor Ltd. has a solid financial foundation with strong revenue growth and operational efficiency. However, the stock is currently in a bearish technical position, and the high P/E ratio suggests overvaluation. The lack of earnings call data and corporate events limits further insights.

Positive Factors

High gross and EBIT margins

Sustained high gross and EBIT margins indicate strong operational efficiency and cost structure in manufacturing. This provides durable pricing power and a buffer against input cost volatility, enabling reinvestment in product quality, capacity, or value-added SKUs over the medium term.

Balanced capital structure

Moderate leverage and a roughly balanced equity ratio suggest financial flexibility and lower solvency risk. This capital structure supports funding of capex or working capital without excessive interest burden, preserving access to debt markets and resilience across business cycles.

Strong operating cash conversion

A high operating cash flow to net income ratio shows earnings convert well to cash, indicating quality of reported profits and solid working-capital management. Durable cash conversion supports capex funding, potential deleveraging, and reinvestment even if margins face pressure.

Negative Factors

Negative free cash flow growth

Persistent negative free cash flow growth implies capex or working-capital demands outpace operating cash generation. Over months this can constrain internal funding for expansion or dividends, force external financing, and limit strategic flexibility if not corrected via higher margins or lower capex.

Low net profit margin

A low net margin despite strong gross and EBIT margins suggests significant non-operating costs, taxes, or inefficiencies eroding bottom-line returns. This weakens retained earnings accumulation and shareholder returns, reducing resilience to demand shocks or commodity cost increases.

Sharp EPS decline

A near-80% drop in EPS indicates pronounced earnings volatility or one-off hits, undermining reliability of profitability trends. Over a multi-month horizon this complicates planning, investor confidence, and capital allocation, and may reflect structural demand or cost pressures needing remediation.

Rushil Decor Ltd. Business Overview & Revenue Model

Company Description

Rushil Décor Limited manufactures and sells wood panels and decorative laminates for use in residential and commercial spaces in India. It offers laminate sheets, medium density fibre boards, pre-laminated medium density fibre boards, and polyvinyl chloride boards under the VIR Laminates, Signor, VIR MDF, VIR prelam, VIR PVC, and VIR HDFWR brands. The company also exports its products. Rushil Décor Limited was incorporated in 1993 and is based in Ahmedabad, India.

How the Company Makes Money

Rushil Decor Ltd. generates revenue primarily through the sale of its decorative laminates, veneers, and engineered wood products. The company operates on a B2B model, selling its products to manufacturers, retailers, and contractors in the furniture and construction industries. Key revenue streams include direct sales to large distributors and retailers, as well as exports to international markets. Additionally, RUSHIL benefits from partnerships with interior design firms and construction companies, which help to promote and integrate its products into various projects. The company's focus on innovation and quality, along with effective marketing strategies, contributes to its profitability and market presence.

Rushil Decor Ltd. Financial Statement Overview

Summary

Rushil Decor Ltd. shows solid revenue growth and strong operational efficiency with a robust EBIT margin. However, profitability is constrained by a low net profit margin, and cash flow management is challenged by negative free cash flow growth.

Income Statement

Rushil Decor Ltd. has shown a solid revenue growth trajectory with a 6.4% increase in revenue from 2024 to 2025. The gross profit margin is strong at 46.4%, indicating efficient cost management. However, net profit margin is relatively low at 5.4%, suggesting room for improvement in profitability. The EBIT margin is robust at 38.8%, reflecting strong operational efficiency.

Balance Sheet

The company's debt-to-equity ratio is 0.43, indicating moderate leverage, which is manageable but should be monitored for any significant increases. The return on equity stands at 7.6%, showcasing a moderate return on shareholder investments. The equity ratio is 51.0%, suggesting a balanced capital structure with a healthy proportion of equity financing.

Cash Flow

Operating cash flow has improved significantly, but free cash flow growth is negative, indicating challenges in maintaining positive free cash flow after capital expenditures. The operating cash flow to net income ratio is 2.25, showing strong cash conversion, but the free cash flow to net income ratio is negative, highlighting issues in capital expenditure management.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	8.52B	8.98B	8.44B	8.38B	6.17B	3.35B
Gross Profit	3.64B	4.16B	3.14B	4.23B	2.16B	1.13B
EBITDA	825.73M	1.06B	1.20B	1.49B	753.54M	408.16M
Net Income	217.43M	480.84M	431.09M	776.71M	228.05M	137.18M
Balance Sheet
Total Assets	0.00	12.39B	10.99B	9.98B	8.87B	8.08B
Cash, Cash Equivalents and Short-Term Investments	52.73M	5.96M	4.92M	54.11M	61.00M	116.33M
Total Debt	0.00	2.72B	2.96B	4.06B	4.20B	3.79B
Total Liabilities	-6.36B	6.03B	5.57B	6.34B	6.00B	5.44B
Stockholders Equity	6.36B	6.33B	5.43B	3.63B	2.87B	2.64B
Cash Flow
Free Cash Flow	0.00	-1.48M	164.50M	417.75M	-371.01M	143.50M
Operating Cash Flow	0.00	1.08B	409.18M	1.15B	-66.85M	770.89M
Investing Cash Flow	0.00	-970.87M	-353.19M	-760.92M	-149.14M	-385.83M
Financing Cash Flow	0.00	-108.54M	-56.13M	-387.99M	205.55M	-376.01M

Rushil Decor Ltd. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 22.34
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:RUSHIL, the sentiment is Negative. The current price of 22.34 is above the 20-day moving average (MA) of 20.61, above the 50-day MA of 22.08, and below the 200-day MA of 25.49, indicating a bearish trend. The MACD of -0.83 indicates Positive momentum. The RSI at 33.53 is Neutral, neither overbought nor oversold. The STOCH value of 42.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:RUSHIL.

Rushil Decor Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
RPPL	60 Neutral	₹1.29B	11.42	―	―	10.14%	73.18%
AIROLAM	57 Neutral	₹1.38B	18.11	―	―	6.84%	198.93%
RUSHIL	54 Neutral	₹5.81B	59.45	―	0.42%	-4.97%	-65.55%
NAHARSPING	53 Neutral	₹6.76B	19.30	―	0.51%	3.67%	―
SARVESHWAR	51 Neutral	₹5.07B	14.37	―	―	29.26%	46.09%
KOKUYOCMLN	49 Neutral	₹8.82B	33.54	―	0.55%	-3.15%	-15.95%

Rushil Decor Ltd. Corporate Events

Rushil Decor Publishes Q3 FY26 Earnings Call Transcript for Investors

Rushil Decor Limited has released the transcript of its earnings conference call with investors and analysts discussing the unaudited standalone and consolidated financial results for the quarter ended 31 December 2025. The call, held on 29 January 2026 and led by Managing Director Rushil Thakkar and Chief Financial Officer Hiren Padhya, underscores the company’s ongoing disclosure practices under SEBI’s listing regulations, with the full transcript now made accessible to stakeholders via the company’s website for information and record-keeping purposes.