FSN E-Commerce Ventures Ltd.
FSN E-Commerce Ventures Limited, founded in 2012 and headquartered in Mumbai, India, operates through its various subsidiaries to deliver a comprehensive array of beauty, personal care, and fashion merchandise. The company's diverse product portfolio serves women, men, children, and extends to technology and home categories throughout India. It actively engages in the production, distribution, and sale of a wide spectrum of items, including beauty, wellness, fitness, personal care, healthcare, skincare, and haircare products, alongside fashion apparel, accessories, and equipment. Specific offerings span Western and Indian wear, lingerie, footwear, bags, jewelry, athleisure, tech accessories, and home essentials for decor, bath, bed, and kitchen. These goods are retailed under numerous in-house brands such as Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Wanderlust, Nykaa SkinRx, RSVP, Dot & Key, Twenty Dresses, Nykd by Nykaa, Pipa Bella, Gajra Gang, IYKYK, Earth Rhythm, Kica, and Nudge Wellness. The company employs an omnichannel sales approach, leveraging digital platforms like e-commerce and m-commerce, in addition to a significant physical footprint. As of March 31, 2022, this included 105 brick-and-mortar stores operating under the Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks banners, complemented by stalls and participation in general and modern trade channels.