Increase in Written and Delivered Sales
First increase in written and delivered sales for Q2 in over 2 years, with total sales reaching $181 million, up 1.3%.
Gross Margin Improvement
Gross margins increased to 60.8% from 60.4%, showing discipline and consistency.
Digital Traffic and Sales Growth
15.6% increase in organic traffic and an 8.4% growth in web sales for the quarter.
Promotional Strategy Success
The loyalty email campaign generated approximately $17 million in Q2, with year-to-date total over $25 million.
Effective Cost Management
Inventory management and cost control in distribution, home delivery, and customer service remained efficient.