Total Revenue Growth (FY2025)
Total net revenues for 2025 increased 7% year-over-year to RMB 112.6 billion (USD 16.1 billion), demonstrating overall top-line growth.
Games and Value-Added Services Expansion
Net revenues from games and related value-added services rose 10% year-over-year to RMB 92.1 billion; online games net revenues increased 11% for the year to RMB 89.6 billion, with Q4 online games revenue up 4% YoY to RMB 21.3 billion.
Quarterly Revenue and Margin Improvement
Fourth-quarter total revenues were RMB 27.5 billion and overall gross profit margin improved to 64.2% in Q4 from 60.8% a year earlier (full-year gross margin 64.3%).
Strong Cash Position and Shareholder Returns
Year-end net cash position increased to about RMB 163.5 billion from RMB 131.5 billion (~+24% YoY); Board approved a dividend of USD 0.232 per share (USD 1.16 per ADS) and the company repurchased ~22.1 million ADS for ~USD 2 billion under a USD 5 billion program.
Non-GAAP Full-Year Profitability
Non-GAAP net income attributable to shareholders for the full year increased 11% to RMB 37.3 billion (USD 5.3 billion), yielding USD 8.38 per ADS.
Global Game Traction — Where Winds Meet
Where Winds Meet surpassed 80 million cumulative players after staged cross-platform launch, topped iOS downloads in 60+ regions, reached #2 on Steam global top sellers, won PlayStation's November Players' Choice Award, and recorded highest monthly revenue and DAU in China in December.
Critical and Commercial Success — Marvel Rivals & Other Titles
Marvel Rivals earned industry recognition (Time's Best Video Games 2025, PlayStation Grand Award, Steam Platinum), reached #2 globally and #1 in several markets (including U.S. and Canada); legacy franchises (Fantasy Westward Journey Online/Mobile) delivered record-high annual revenues in 2025.
AI Integration Across Development and Live Services
Company reports comprehensive AI integration across design, programming, art and QA (tools like CodeMaker, DreamMaker, Danqing); deployed >10,000 AI-powered NPCs in Where Winds Meet, modeled >1 million player behaviors in QA, and used AI features to boost creator ecosystems (Eggy Party: >15 million creators; Sword of Justice Crew Mode: millions of UGC creations).
Youdao Operational Improvements
Youdao achieved its first-ever net cash inflow from operating activities; full-year net revenues rose ~5% YoY to RMB 5.9 billion and Q4 net revenues increased 17% YoY to RMB 1.6 billion.
Product Pipeline and Global Launch Plans
New titles progressing: Sea of Remnants in technical testing with positive early feedback and a target official launch in Q3 (planned cross-platform/global launch); ANANTA development progressing with iterative refinement.